Experience

Japan IPL Express

• Wellness and Fitness Services
• 1 - 100 Employee

• Creative Manager

  • Oct 2021 - Present

  • Manage multiple design projects and timelines throughout the calendar year• Set expectations and deliverables for the creative team• Oversee concepts and art direction in design projects• Ensure quality and datelines for marketing collateral• Manage external stakeholders to ensure quality of deliverables• Responsible for expenses and allocation of resources for each project

• Senior Designer

  • May 2017 - Sep 2021



Fabulous Aesthetics

• Singapore
• Wellness and Fitness Services
• 1 - 100 Employee

• Design Lead

  • May 2017 - Dec 2018

  • Ensuring digital and print collateral adheres to brand guidelines and aesthetically flows from one campaign to another. • Collaborates with marketing to identify areas of opportunity for marketing collateral • Provide creative direction for take home products under brand “DermaRich”, executing and finalising digital and print collaterals. • Collaborated with photographers, videographers and external stakeholders for various design projects. • Ensuring digital and print collateral adheres to brand guidelines and aesthetically flows from one campaign to another. • Collaborates with marketing to identify areas of opportunity for marketing collateral • Provide creative direction for take home products under brand “DermaRich”, executing and finalising digital and print collaterals. • Collaborated with photographers, videographers and external stakeholders for various design projects.



Paramedic Aesthetics

• Singapore
• Cosmetics
• 1 - 100 Employee

• Design Lead

  • May 2017 - Dec 2018

  • Played an integral role in the rebranding of Paramedic Aesthetics. • Set tone and creative direction for rebranding, working together with Business Development, providing creative suggestions to shape the brand. • Guide and provide contrastive feedback to junior designers adhere to guidelines when designing and building the new website, social media pages, digital and in-store artwork. • Executed simple video and animation for in-store and social media content. • Played an integral role in the rebranding of Paramedic Aesthetics. • Set tone and creative direction for rebranding, working together with Business Development, providing creative suggestions to shape the brand. • Guide and provide contrastive feedback to junior designers adhere to guidelines when designing and building the new website, social media pages, digital and in-store artwork. • Executed simple video and animation for in-store and social media content.



NEIGHBOR

• Singapore

• Graphic Designer

  • Apr 2011 - Apr 2017

  • Responsible for art direction and conceptualisation of marketing campaigns. • Contribute to photoshoots to ensure art direction is synchronised. • Executing print and various design collateral. • Responsible for art direction and conceptualisation of marketing campaigns. • Contribute to photoshoots to ensure art direction is synchronised. • Executing print and various design collateral.



Breadmedia Interactive

• Singapore

• Graphic Designer

  • Sep 2008 - Dec 2010

  • Designing digital artwork not limited to newsletters, flyers, logos and publications. • Basic web and EDM designing. • Designing digital artwork not limited to newsletters, flyers, logos and publications. • Basic web and EDM designing.