Experience

JPA Design

• United Kingdom
• Design Services
• 1 - 100 Employee

• CMF & Brand Strategy Consultant

  • Jun 2021 - Present

  Developing bespoke brand and CMF strategies, with a particular focus on narrative development and cross-sector material innovation Developing bespoke brand and CMF strategies, with a particular focus on narrative development and cross-sector material innovation



Studio Tai

• Senior Brand · CMF · Visual Designer & Strategist

  • Jan 2020 - Present

  My practice is focused on insight-driven, multidisciplinary design and strategy for positive impact. I manage and deliver brand, CMF and visual design projects across a broad range of sectors from manufacturing to lifestyle products. Drawing on different spheres of knowledge from cultural shifts to emerging technologies, I identify new opportunities for growth and translate these into physical and digital deliverables. + Establish positioning based on current context and future scenarios+ Build insight-driven strategies, concepts and narratives+ Develop CMF directions, palettes and specifications for product application+ Art direction and production of print and digital deliverables+ Manage projects to ensure scopes are set out clearly, work is delivered on time and within budgetSectors include aviation · charity and non-profit · consultancy · lifestyle · manufacturing · transport

• Brand · Visual Designer & Researcher

  • Sep 2015 - Jan 2020

  Helping brands and businesses to bring their vision to life in clear and tangible ways, with a focus on brand identity, visual design and colour / material.+ Establish brand positioning and strategic direction+ Translate visual identity and strategy into colour and material palettes, 2D and 3D design concepts+ Identify opportunities to enhance audience awareness, engagement and experience+ Deliver reports / presentations for internal and external use+ Manage projects to ensure scopes are set out clearly, work is delivered on time and within budgetSectors include charity and non-profit · consultancy · food and drink · events · hospitality · lifestyle · manufacturing · retail



Chris Lefteri Design

• United Kingdom
• Design Services
• 1 - 100 Employee

• Senior CMF Designer & Strategist

  • Oct 2019 - Present

  Working with the team to define new pathways for material and product innovation through CMF, future-forecasting and narrative development.+ Produce trend, consumer and other insights to inform design and material recommendations+ Develop CMF strategies and directions for product application+ Art direction of material-based narratives for campaigns, presentations and other communications+ Lead and deliver internal and external projects, including studio-led initiatives such as the Materials and Design Manifesto, and the Guide to Sustainable CMF DesignSectors include automotive · appliances · consumer electronics · events · lifestyle · manufacturing · packaging · sport and performance

• CMF / Materials Designer & Researcher • Project Lead

  • Nov 2015 - Sep 2019

  Delivering and providing support on client projects with a focus on materials-driven insights and recommendations.+ Deliver trend, consumer and other insights to inform design and material recommendations+ Develop material palettes and translate these into design directions and concepts+ Creative direction and production of material-driven narratives for internal and external audiences+ Produce publications / presentations for internal and client use+ Plan and facilitate events / workshops for clients+ Introducing new studio initiatives such as the annual Materials ForecastSectors include automotive · appliances · consumer electronics · events · lifestyle · manufacturing · packaging · sport and performance



UCL

• United Kingdom
• Research Services
• 700 & Above Employee

• Honorary Research Associate

  • Sep 2014 - May 2015

  Developed a range of speculative skincare products to enhance survival during drought, based on first-hand scientific research under the supervision of Dr. Achala de Mel.+ Produced a literature review on trehalose to evaluate current knowledge and usage + Defined opportunities for future applications based on its protective properties+ Designed and executed experiments using mammalian cell culture and POSS-PCU scaffold creation techniques, uncovering new knowledge in the field+ Created Trehalose Artefacts, speculative skincare products that protect users from dehydration in extreme dehydration based on quantitative analysis of experiment results



Philippa Wagner Consultancy

• Design Research Intern

  • Dec 2013 - Apr 2014

  PW/c is an insights and innovation consultancy helping business and brands be future fit through cultural analysis and strategic foresight.+ Carrying out trend and visual research for a range of client projects+ Participating in trend mapping and brainstorming sessions+ Developing and preparing 3-d material samples to be photographed+ Event coverage for the first Wearable Futures conference at Ravensbourne PW/c is an insights and innovation consultancy helping business and brands be future fit through cultural analysis and strategic foresight.+ Carrying out trend and visual research for a range of client projects+ Participating in trend mapping and brainstorming sessions+ Developing and preparing 3-d material samples to be photographed+ Event coverage for the first Wearable Futures conference at Ravensbourne



CuteCircuit Pte. Ltd.

• Wearable Technology Design Intern

  • Aug 2012 - Sep 2012

  CuteCircuit brings fashion and wearable technology together for its ready-to-wear and couture pieces. + Draping, pattern-cutting and garment finishing+ Worked on the prototype for Nicole Scherzinger’s Twitter dress for the EE 4G network launch CuteCircuit brings fashion and wearable technology together for its ready-to-wear and couture pieces. + Draping, pattern-cutting and garment finishing+ Worked on the prototype for Nicole Scherzinger’s Twitter dress for the EE 4G network launch



SWITCH

• Co-Founder & Womenswear Designer

  • Apr 2011 - May 2012

  SWITCH was an initiative exploring sustainable approaches to fashion design, with a collection commissioned for the inaugural SingaPlural showcase in March 2012. It was created in collaboration with fellow CSM alumni Pia Jacqueline Chandra.+ Design and production of a 20-look collection and marketing material+ Project management including material sourcing and budget planning SWITCH was an initiative exploring sustainable approaches to fashion design, with a collection commissioned for the inaugural SingaPlural showcase in March 2012. It was created in collaboration with fellow CSM alumni Pia Jacqueline Chandra.+ Design and production of a 20-look collection and marketing material+ Project management including material sourcing and budget planning



DesignSingapore Council

• Singapore
• Design Services
• 1 - 100 Employee

• Design Innovation Intern

  • Apr 2009 - Jun 2009

  DesignSingapore Council is Singapore's national agency for design, championing the use of design to grow business, spur innovation, and improve lives.+ Working as part of the Design Innovation department+ Conducting industry / competitor research, including benchmarking for the National Design Centre+ Updating the Design Futures website DesignSingapore Council is Singapore's national agency for design, championing the use of design to grow business, spur innovation, and improve lives.+ Working as part of the Design Innovation department+ Conducting industry / competitor research, including benchmarking for the National Design Centre+ Updating the Design Futures website