Head of Partner Services

• Feb 2023 - Present

Marketing Consultant

• Dec 2022 - Present

Pro bono advisory role Pro bono advisory role

Director, Client Services

• Apr 2022 - Aug 2022

Marketing Consultant

• Sep 2020 - Apr 2022

Marketing Director

• Aug 2018 - Aug 2020

Project Manager

• Sep 2017 - Aug 2018

• Lead Programmatic buying efforts including geo-fencing, retargeting, keyword & search, and audience profiles• Execute marketing campaigns for NAPA AUTO PARTS within assigned markets including managing the creative process, print collateral (coupons, banners, flyers), email, experiential and B2B events as well as the website design process• Manage accounts within assigned markets, including strategy, budgeting, activation and reporting• Oversee budget from creation to invoicing to reconciliation• Work with various vendors in all aspects of marketing campaign management Show less

Marketing Consultant (Contract)

• Aug 2016 - Feb 2017

• Served as key contact for Smithfield Foods Armour and Nathan’s Famous • Public Relations/event execution for 12 events, which included working with social media agency, finalist selection, creation of PR/event communication materials, pitching unpaid media, buying paid media, event planning and execution • Executed campaigns included Armour "Great Moms", Nathan's Famous Ultimate Fan Nation, Kirk Herbstreit Tailgate Favorites and Kretschmar Easton Corbin/Make-A-Wish • Served as key contact for Smithfield Foods Armour and Nathan’s Famous • Public Relations/event execution for 12 events, which included working with social media agency, finalist selection, creation of PR/event communication materials, pitching unpaid media, buying paid media, event planning and execution • Executed campaigns included Armour "Great Moms", Nathan's Famous Ultimate Fan Nation, Kirk Herbstreit Tailgate Favorites and Kretschmar Easton Corbin/Make-A-Wish

Special Event Manager (Contract)

• Apr 2016 - Aug 2016

• Oversaw, coordinated and managed hospitality events for COPA America Centenario tournament partners and delegates • Worked with key stakeholders (USSA, MLS, CONCACAF, CONMEBOL, FIFA) to develop event concept/plan for seamless and superior event execution • Created event planning timeline, and coordinated event planning process across all stakeholders • Planned, managed, and facilitated all event components including venue research & procurement, contract negotiations, BEO process, AV/IT details, on-site event execution, billing and reconciliation • Managed guest list creation and RSVP tracking process • Developed a budget for each event, tracked all projected and actual expenses, coordinated vendor payments, and closed out all billing post event • Coordinated creative process for hospitality events throughout host cities/venues • Provided onsite support during additional matches as needed Show less

Account Manager, Events

• Aug 2014 - Dec 2015

• As Account Manager, served as main contact with client and their distributors • Negotiated client contracts with vendors and venues with a $4.5M budget • Represented client within the NASCAR community, including building and maintaining relationships with NASCAR teams, tracks and the sanctioning body • Managed Associate Account Executive where it pertained to events and communication plan • Conceptually developed, designed, and managed marketing activation plan including all items pertaining to events, marketing collateral, run-of-shows, apparel, décor/give-a-ways and billing • Annually created and executed communication plan • Directed on-site events, sponsorship tactical implementation, driver appearances and guest/client relations at all events, upwards of 25+ events each year • Maintained the sponsorship measurement online tool, ticket tracking and return on investment process in conjunction with the agency account team • Communicated recommendations based on feedback from guest and distributor surveys as well as best practices learned from other internal clients • Participated in branded content series from creation to ideation to implementation Show less

Regional Marketing Strategist, Midwest

• Jul 2012 - Aug 2014

• Served as day-to-day contact for regional accounts; liaison with brand and/or agency • Built relationships with regional accounts to clearly understand the opportunity, their goals and ensure the partnership exceeded their expectations • Fulfillment and activation of regional accounts; contract, billing, trafficking of creative, strategy • Worked with local property General Managers and Partner Service Teams to ensure accounts were being activated properly to ensure maximum return on partnerships • Conceptualized, managed and activated a variety of regional events surrounding Collegiate events • Organized, prepared and participated in meetings with regional partners • Worked with the Regional Vice President to manage day-to-day sales analysis, billing and fulfillment for 14 properties in the Midwest • Provided category and inventory analysis for individual properties and the overall Midwest region • Assisted regional sellers in further developing concepts and obtaining information from Midwest General Managers in order to identify and create marketing activation platforms • Directed and developed dynamic, personalized conceptual marketing activation platforms for regional prospects and key partnerships in the Midwest to authenticate and amplify their brand goals • Researched prospects to ensure understanding of brand positioning, goals, and objectives • Led meetings to circulate relevant data points for each partner/prospect • Collaborated with sales team to brainstorm and implement innovative and creative campaign executions for key client expansion Show less

Villa Management

• Dec 2011 - Jul 2012

Partnership Innovation & Insights Manager

• Oct 2007 - Nov 2011

• Led the Marketing Innovation team to foster a culture of innovation throughout ISC • Executed all aspects of hospitality for partners/prospects during events • Identified, built and negotiated relationships with third parties to enhance the partner/guest experience • Led the collaborative effort between the Partnership Sales & Marketing, Consumer Insights & Creative teams to produce “best in class” marketing materials • Directed development of sales and retention materials including personalized marketing platforms, presentation materials, inventory valuation and ROI models • Worked with Market Insights to execute and analyze consumer focus groups and guest surveys • Team member of Innovation Task Force and Social Media Strategy Committee Show less

Marketing Specialist

• May 2004 - Oct 2007

• Managed marketing agency relationship, including all aspects of print production, receipt and distribution • Maintained the Marketing Department budget and compiled monthly/quarterly scorecard • Served as key client contact for assigned products and services (Disease Management and Tomorrow’s Child) • Managed company tradeshow and meeting events, both internally and externally from creative cycle to event analysis • Drove development and enhancement of products across departments within the organization • Cultivated and nurtured company sponsorships and association relationships • Developed annual marketing plan to support company initiatives in conjunction with CMO • Led marcom initiatives including: internal/external newsletters, press releases and member materials Show less