Experience

WinField United Canada
• Canada
• Farming
• 1 - 100 Employee
• Brand Marketing Manager

  • Mar 2022 - Present


Alltech

• United States
• Biotechnology Research
• 700 & Above Employee

• Marketing Manager - Alltech Canada

  • Jul 2021 - Mar 2022

  Calgary, Alberta, Canada

• Sales And Marketing Specialist

  • Jul 2019 - Jun 2021

  Calgary, Canada Area



Big Rock Brewery

• Canada
• Food & Beverages
• 1 - 100 Employee

• Trade Marketing and Allied Brand Specialist

  • Jan 2019 - May 2019

  Calgary, Canada Area

• Promotions and Procurement Specialist

  • 2015 - Dec 2018

  Calgary, Canada Area • Manage national retail and on premise promotional programs from the idea generation and development to execution and reporting; a clear understanding of rules and regulations across provinces is required. • Procure branded Big Rock sales and marketing tools that maximizes exposure and engages consumers such as value-added items, enter to win prizing, signage, and displays. • Oversee creative designs and content for print POS that align with corporate objectives and brand… Show more • Manage national retail and on premise promotional programs from the idea generation and development to execution and reporting; a clear understanding of rules and regulations across provinces is required. • Procure branded Big Rock sales and marketing tools that maximizes exposure and engages consumers such as value-added items, enter to win prizing, signage, and displays. • Oversee creative designs and content for print POS that align with corporate objectives and brand standards; manage the digital library that shares these designs with internal and external stakeholders. • Project managed Big Rock Brewery’s transition from import brewery to domestic brewery in Ontario with the LCBO (Liquor Control Board of Ontario) and TBS (The Beer Store).

• Promotions and Advertising Specialist

  • 2013 - Dec 2014

  • Purchased and developed creative for print and radio advertising across Western Canada and built media relationships to foster earned media via radio, magazines, newspapers, and blogs. • Team lead for experiential marketing activities surrounding the launch of new beers and the Copper Kettle Derby (a Big Rock curated chef competition) to drive sales and tell the brand story. This included overseeing the development of the Copper Kettle Derby video series. • Team member for… Show more • Purchased and developed creative for print and radio advertising across Western Canada and built media relationships to foster earned media via radio, magazines, newspapers, and blogs. • Team lead for experiential marketing activities surrounding the launch of new beers and the Copper Kettle Derby (a Big Rock curated chef competition) to drive sales and tell the brand story. This included overseeing the development of the Copper Kettle Derby video series. • Team member for product development of 15+ brands including naming and creative design.

• Special Projects and Marketing Coordinator

  • 2008 - Dec 2012

  • Led the acquisition of over $350,000 in grant money for various projects including new product development. • Evaluated and planned the 2010-11 Hay Bale Program; winner of the Canadian Marketing Association Ripple Award and the 2011 Marketing Award of Distinction from Alberta Chamber of Commerce. • Analyzed and restructured the Big Rock University Lecture Series, transforming it from underperforming into a profitable scholarship program awarding over $100,000 in scholarships to… Show more • Led the acquisition of over $350,000 in grant money for various projects including new product development. • Evaluated and planned the 2010-11 Hay Bale Program; winner of the Canadian Marketing Association Ripple Award and the 2011 Marketing Award of Distinction from Alberta Chamber of Commerce. • Analyzed and restructured the Big Rock University Lecture Series, transforming it from underperforming into a profitable scholarship program awarding over $100,000 in scholarships to eligible University of Calgary students over the life of the program. • Worked with partners to create events to drive traffic to Big Rock Brewery like Bootyfest, which raised over $80,000 in two years, and project managed the Warthog Party, a private outdoor event for 800 Harley Davidson members. • Provided executive assistance to the CEO and President including taking Board meeting minutes and handling confidential information.



Ideal Design and Construction Co. LTD

• Business Development Manager

  • Feb 2008 - Aug 2008

  Beijing, China



CBI Management Consulting Ltd

• Financial Exchange Listing Consultant

  • Jun 2007 - Nov 2007

  Beijing, China



China ClubFootball

• China
• Spectator Sports
• 1 - 100 Employee

• Sales and Marketing Project Manager

  • Jun 2006 - Mar 2007

  Beijing, China