Experience

Transworld Business Advisors of Colorado
• United States
• Investment Banking
• 1 - 100 Employee
• Director of Digital Marketing

  • Sep 2023 - Present


Curable

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Director of Growth

  • Jan 2019 - Sep 2023

  Denver, Colorado • Oversee all customer touch points to ensure a smart and consistent messaging strategy from customer acquisition to upsell to loyalty and beyond. • Manage large scale annual paid media budget across multiple channels such as Facebook, Google, podcasts and more. • Continuously build and monitor reports for advertising and marketing performance. • Monitor all company revenue to analyze which products and channels perform best and optimize spend accordingly. • Consistently run and… Show more • Oversee all customer touch points to ensure a smart and consistent messaging strategy from customer acquisition to upsell to loyalty and beyond. • Manage large scale annual paid media budget across multiple channels such as Facebook, Google, podcasts and more. • Continuously build and monitor reports for advertising and marketing performance. • Monitor all company revenue to analyze which products and channels perform best and optimize spend accordingly. • Consistently run and analyze A/B tests across various marketing touch points such as audience tests, landing page tests, email tests, pricing tests, etc. • Manage marketing calendar and email strategy including performance reporting Show less



90octane

• United States
• Advertising Services
• 1 - 100 Employee

• Senior Media Strategist

  • Feb 2018 - Jan 2019

  Denver, Colorado • Plan, execute and optimize strategic paid media campaigns for clients in industries such as health insurance, financial technology and real estate • Analyze data from advertising platforms, third party vendor reports, Google Analytics, marketing automation and CRM systems to present campaign performance that ladder up to overall business goals • Act as a Team Lead on the agency’s financial technology vertical • Develop campaign forecasts to estimate overall and channel-specific… Show more • Plan, execute and optimize strategic paid media campaigns for clients in industries such as health insurance, financial technology and real estate • Analyze data from advertising platforms, third party vendor reports, Google Analytics, marketing automation and CRM systems to present campaign performance that ladder up to overall business goals • Act as a Team Lead on the agency’s financial technology vertical • Develop campaign forecasts to estimate overall and channel-specific results in the main KPI categories

• Media Strategist

  • Jan 2017 - Feb 2018

  Denver, CO • Planned, executed and optimized strategic digital media campaigns for five clients with budgets ranging from $50,000 to $750,000 • Negotiated with media vendors and planned desired buys based on a strong understanding of client goals, target audiences and budgets • Directly managed display, native and social advertising campaigns through self-service programmatic platforms • Continuously monitored campaign performance and presented detailed analysis of campaign results to clients… Show more • Planned, executed and optimized strategic digital media campaigns for five clients with budgets ranging from $50,000 to $750,000 • Negotiated with media vendors and planned desired buys based on a strong understanding of client goals, target audiences and budgets • Directly managed display, native and social advertising campaigns through self-service programmatic platforms • Continuously monitored campaign performance and presented detailed analysis of campaign results to clients with ongoing strategic recommendations



Atlas Advertising

• United States
• Advertising Services
• 1 - 100 Employee

• Media Manager

  • Oct 2015 - Jan 2017

  Denver, CO • Developed and executed annual media plans for 6 tourism and economic development clients, with annual budgets ranging from $30,000 to $350,000 • Researched and stayed up-to-date on digital and traditional media trends • Established and managed relationships with media vendors • Managed all vendor coordination, including media buying and creative trafficking • Created client marketing strategies that include paid and organic social media, email marketing, and SEM • Set up… Show more • Developed and executed annual media plans for 6 tourism and economic development clients, with annual budgets ranging from $30,000 to $350,000 • Researched and stayed up-to-date on digital and traditional media trends • Established and managed relationships with media vendors • Managed all vendor coordination, including media buying and creative trafficking • Created client marketing strategies that include paid and organic social media, email marketing, and SEM • Set up, managed and optimized Facebook, Twitter, Instagram and LinkedIn campaigns for 6 media clients • Tracked, analyzed and reported on media plan performance and ROI for 6 clients, and recommended any necessary optimizations • Tracked and reported on performance of all client SEM campaigns • Worked with the Atlas creative team to ensure all ads are created to brand standards and approved by the client • Processed all vendor invoices and ensured that media plans remained within budget Show less



The Denver Post

• United States
• Book and Periodical Publishing
• 200 - 300 Employee

• Media Sales & Events Coordinator

  • Sep 2014 - Oct 2015

  Denver, CO - Managed the logistics and planning of signature consumer events with a total of more than 20,000 attendees - Worked closely with major level event sponsors to ensure all contractual elements are fulfilled - Lead the production of 40 annual special sections written by the editorial and advertorial teams - Developed and managed marketing strategies for special events & initiatives including in-house and outside channels - Created and maintained sales collateral for all special… Show more - Managed the logistics and planning of signature consumer events with a total of more than 20,000 attendees - Worked closely with major level event sponsors to ensure all contractual elements are fulfilled - Lead the production of 40 annual special sections written by the editorial and advertorial teams - Developed and managed marketing strategies for special events & initiatives including in-house and outside channels - Created and maintained sales collateral for all special sections, initiatives & events as well as individual digital and print products - Created digital and print advertising campaigns for in-house marketing and promotion - Coordinated the layout and production of the 2015 Progress Colorado magazine which yielded $218,000 in incremental revenue Show less



Xcel Energy

• United States
• Utilities
• 700 & Above Employee

• Marketing Assistant

  • Aug 2013 - Sep 2014

  Greater Denver Area - Developed yearly and quarterly marketing strategies for multiple business energy efficiency programs - Planned, designed and implemented marketing campaigns, including both email and direct mail - Ensured that all marketing collateral and website content was updated with current information - Tracked and reported on customer program participation to determine the target audience for marketing campaigns



Socialplasty LLC

• United States
• Marketing and Advertising

• Digital Marketing Assistant

  • Sep 2012 - Aug 2013

  - Executed multi-faceted social media and digital marketing strategy for consulting clients in a variety of industries including healthcare, cosmetic surgery and wine/spirits - Created and delivered weekly promotional emails to customers for five clients - Managed the Facebook, Google+, Twitter, LinkedIn and Instagram accounts for three clients - Updated client websites for current events, promotions and products



Columbus Blue Jackets

• United States
• Spectator Sports
• 200 - 300 Employee

• Corporate Development Sales Coordinator

  • Jul 2012 - Feb 2013

  Columbus, Oh - Prepared innovative partnership proposals for all potential corporate sponsors - Assisted with activation of contractual in-game promotions and entertainment - Researched and managed a database of all prospects for account executives - Developed creative ideas for partner activation in-game, in-market and on all social media platforms - Assisted in the conception of a 2-week long social media promotion that involved 7 sponsors, increased Facebook followers by 2,500 and received… Show more - Prepared innovative partnership proposals for all potential corporate sponsors - Assisted with activation of contractual in-game promotions and entertainment - Researched and managed a database of all prospects for account executives - Developed creative ideas for partner activation in-game, in-market and on all social media platforms - Assisted in the conception of a 2-week long social media promotion that involved 7 sponsors, increased Facebook followers by 2,500 and received 7,250 contest entries Show less

• Corporate Development Intern

  • Sep 2011 - Apr 2012

  Columbus, Ohio Area --Monitor in-game sponsorship advertisements and promotions to ensure contract fulfillment --Manage the Bob Evans Honorary Captain promotion --Organize Skyline Chili Family Four-pack contest entries and manage fulfillment --Spearheaded a project used to determine the benefits of expanding sponsorships into social media vehicles



Experience Columbus

• United States
• Hospitality
• 1 - 100 Employee

• Events/Sponsorship Intern

  • Apr 2011 - Jul 2011

  Columbus, Ohio Area --Communicated with Greater Columbus Events Council partners in order to help organize the Events Council website --Assisted with preparation for major events including: The hospitality house at the Memorial Tournament and The Morning Sports Report --Participated in the operations of major events

• Marketing Intern

  • Sep 2010 - Apr 2011

  Columbus, Ohio Area --Assisted in planning and implementation of all team marketing campaigns --Managed database of tracking information on all e-mails sent to fans --Assisted in the operations of the Blue Jackets Career Fair and Season Ticket Holder Appreciation Day --Read and responded to fan requests --Collected and organized market research data from games and events