Experience

Club Atlético de Madrid

• Spectator Sports
• 400 - 500 Employee

• Marketing Manager - International Development & Partnerships

  • Oct 2022 - Present

• Marketing Manager

  • Apr 2019 - Oct 2022



Phoenix Suns

• United States
• Spectator Sports
• 400 - 500 Employee

• Marketing Coordinator

  • Jul 2017 - Apr 2019

  Main responsibilities: - 360 º Marketing Strategy: Building interdepartmental marketing strategies, promotions, and campaigns. - Sponsorship Activation: Implementation and activation of the sponsorship contractual rights. Work closely with Marketing Partnerships to maximize allotted budget, supply branded elements and activate promotional plan.- Coordination with media agency on planning, executing and reporting performance of all digital and traditional marketing campaigns, and assess against goals (ROI and KPIs).- Coordination with the Media Marketing Manager to build and maintain relationships with media partners across the market. - Events: Leading the coordination of grassroots events, focusing on lead generation and brand awareness. o Managing a team of 10 peopleo Implementation of data management tools like MVP Audience by Umbel - Social media strategy: lead the content team to grow the “Los Suns” Hispanic social media accounts, working closely to corporate partnerships by adding value to our partnerships through the Hispanic market in Arizona. Show less

• Marketing Intern

  • Oct 2016 - Jun 2017

  Responsible of the execution of marketing plans, activations, and digital strategies targeting the Hispanic audience.Main responsibilities:• Brand Activation (Somos PHX)- Partnership marketing, assistance in planning and execution of activation programs. - Grassroots activities coordination, US and Mexico. Marketing assistant at the NBA Mexico Games (2017). Part of the partnership activation team in Mexico City. - Assistance on lead generation campaigns development and execution. • Kids Club (young fans loyalty program) - Development of the marketing plan and customer experience. - CRM strategy and acquisition plan. - Sales according to objectives and KPI’s. Show less



NCAA

• United States
• Higher Education
• 700 & Above Employee

• Student Athlete

  • Jul 2013 - Feb 2017

  Part of the NCAA Soccer 1st Division, competing for Grand Canyon University. As a former Division 1 Student Athlete, I have experience with competitive environments as well as dealing with different cultures and backgrounds. Part of the NCAA Soccer 1st Division, competing for Grand Canyon University. As a former Division 1 Student Athlete, I have experience with competitive environments as well as dealing with different cultures and backgrounds.



Ingesport Health & Spa Consulting

• Spain
• Spectator Sports
• 1 - 100 Employee

• Sales & Marketing Internship

  • May 2015 - Jul 2015

  Development of commercial activities with emphasis on customer loyalty. CRM management and Social Media Strategy. Development of commercial activities with emphasis on customer loyalty. CRM management and Social Media Strategy.