Experience

SportsTrust Advisors

• 1 - 100 Employee

• Director of Athlete Branding

  • May 2019 - Present



Atlanta Braves

• United States
• Spectator Sports
• 700 & Above Employee

• Integrated Marketing Manager

  • Jan 2014 - May 2019

  •Drove ideation and production of digital short-form videos to use across digital platforms such as YouTube, Instagram, Facebook, Hulu, and Sling• Script, storyboard, budget, allocate resources, set deadlines, and select optimal forms of media for content marketing initiatives such as the 2017 Welcome Home and 2018 Chop On campaigns that ran across new and traditional media platforms including TV, digital, and paid social• Create new strategic marketing partnerships with music festivals, charities, and local organizations• Develop and implement integrated marketing plan throughout the Braves organization• Manage the relationship with all radio affiliates and Braves radio endorsers• Manage 30 plus experiential marketing events plus a staff of 15 employees• Organize and manage ballpark theme nights that drove consistent game sellouts for the organization• Support Ball Park Music in marketing, coordinating, and executing post-game concerts with artists such as Sam Hunt, Tori Kelly, and Fitz and the Tantrums• Celebrity liaison for entertainment & marketing purposes• Managed, wrote, and produced a 6-month content series introducing the new ballpark• Increased Kids Club memberships by 55% compared to year end of 2016• Created and launched the Free Kids Club program that currently has 7,000 members• Member of the SunTrust Park Transition Team that made critical decisions on behalf of the front office• Manage the relationship with Headfirst who heads and operates Braves Camps• Produce drop-ins for Braves Radio/TV broadcasts for a full 162 game season• Work with Fox Sport South on producing creative promotional spots for broadcast• Assist in managing Alumni Sundays and Alumni Weekend

• Marketing Coordinator

  • Jan 2013 - Dec 2016

  • Supervised and coordinated 150+ Braves Around Town events• Managed a staff of 20 part-time employees and 2 interns• Supported Entertainment Manager in coordinating and executing post-game concerts and the management of professional talent such as Boyz II Men, Weezer, and Billy Currington• Produced drop-ins for Braves Radio/TV broadcasts on a nightly basis• Worked with Fox Sport South on creating creative promotional spots for the broadcasts• Managed and purchase Braves Kids Club items• Doubled Kids Club revenue

• Game Entertainment Trainee

  • Jan 2013 - Nov 2013

  •Assist in managing a 43 person staff that consists of the Tomahawk Team, Heavy Hitters, and Homer the Brave•Coordinate and book all outside appearances for the Entertainment Teams•Plan and produce pregame entertainment shows in the Fan Plaza•Assist Entertainment Manager in executing on field and in game production •Organize the submission and selection of the 2013 Braves Band of the Year Contest.•Work through logistics with bands for the Friday Night Rising Star series and Atlanta Braves Band of the Year Competition.•Aid Entertainment Manager in coordinating and executing pre and post-game concerts and the management of professional talent such as Run DMC, Steve Miller Band, Casting Crowns, Big & Rich, Scotty McCrery, and Montell Jordan. •Assist in event coordinating special pregame ceremonies and presentations including Opening Day, Chipper Jones Induction Ceremony, Leadoff Luncheon, Military Appreciation Day, and Fourth of July•Responsible for tracking, calculating and distributing payroll



PC&E

• Sales Associate

  • Jul 2012 - Jan 2013



WVUA-TV

• Broadcast Media Production and Distribution
• 1 - 100 Employee

• Paid Internship

  • Sep 2008 - Aug 2012

  • Videographer for basketball, volleyball, & softball games• Edit graphics for game time scores & statistics• Assisted in working the control board for the production

• Sports Reporter – Crimson Cover

  • Jan 2011 - May 2012

  • Produced a package on a weekly basis• Edited and shot video• In charge of coordinating other reporters’ schedule

• Assistant Sports Producer- Tider Insider-

  • Aug 2011 - Dec 2011

  • Answered phones and got questions from viewers• Printed scripts • Help anchors with microphones

• News Intern

  • Aug 2010 - Aug 2011

  • Worked with linear and non-linear editing • Assembled and rolled videos for the newscast• Went out in the field and recorded voiceovers and sound bites



NBC Miami

• Producer Intern

  • Jun 2011 - Aug 2011

  • Investigated stories • Wrote voice overs for news cast• Gather video through archives• Ran teleprompter • Investigated stories • Wrote voice overs for news cast• Gather video through archives• Ran teleprompter