Experience

BIMBA Y LOLA

• Spain
• Retail Apparel and Fashion
• 700 & Above Employee

• Communications, PR & Brand Manager

  • Sep 2020 - Present



Inditex

• Spain
• Retail
• 700 & Above Employee

• Head of Social Media | ZARA HOME

  • Dec 2017 - Sep 2020



Sociedad Textil Lonia (STL)

• Spain
• Retail Apparel and Fashion
• 500 - 600 Employee

• Social Media Manager + Influencer Marketing | CH Carolina Herrera & Purificacion Garcia

  • Oct 2015 - Dec 2017

  - Head of Social Media for the brands CH Carolina Herrera and Purificación García. - Influencer Marketing Manager. - Creation and implementation of international digital marketing strategies in collaboration with the marketing director. - Social Media monitoring and data analysis for the optimisation of digital campaigns. - Social Media budget control and distribution. - Creative support for the “digitalisation” of brand projects/ideas. - Direct contact with the international team (Puig + Carolina Herrera New York) to optimise the digital presence of the Carolina Herrera brand. - Conceptualisation and creative writing for digital campaigns. - Coordination of the graphic department for content creation (graphic, rrss, press). Show less



VCCP

• United Kingdom
• Advertising Services
• 500 - 600 Employee

• Social Media Manager & PR

  • Nov 2013 - Oct 2015

  - Creation and execution of Social Media strategies for international brands (Dockers, Freixenet, Plátano de Canarias). - Creation and implementation of Influencer Marketing campaigns. -Monitoring and data analysis for the optimisation of digital campaigns. - Maintaining relationship with advertising media to maximise the impact of company PR news. - Direct relationship with the central office (London) for the communication of events and opportunities in the sector. - Creative support to the agency teams for New Business opportunities. Clients: Dockers, Freixenet, Plátano de Canarias, Tunisair, Liga de Fútbol Profesional. Show less



8tea5

• Belgium
• Food & Beverages
• 1 - 100 Employee

• Digital Marketing Manager

  • Oct 2012 - Aug 2013

  - Development of notoriety strategies to improve the brand’s digital presence and make it attractive for its target audience. - Development and implementation of the brand’s manual of style and procedures of business from the beginning stage. - Opening and start-up of new points of sale in Belgium and the Netherlands. - Development of notoriety strategies to improve the brand’s digital presence and make it attractive for its target audience. - Development and implementation of the brand’s manual of style and procedures of business from the beginning stage. - Opening and start-up of new points of sale in Belgium and the Netherlands.



Agencia Curie

• Madrid, London, The Hague

• Social Media Strategist/ Community Manager/ PR

  • Nov 2010 - Aug 2013

  Social Media strategies, content creation, monitoring and management of social media profiles (community management). Managing relationship with influencers and events. Management of Facebook, Twitter, Instagram, Google +, Pinterest and others social media channels (community management) of the communication agency "Comunicación y Moda" (such as the Spanish famous designer Amaya Arzuaga or Ion Fiz). Social Media strategies, content creation, monitoring and management of social media profiles (community management). Managing relationship with influencers and events. Management of Facebook, Twitter, Instagram, Google +, Pinterest and others social media channels (community management) of the communication agency "Comunicación y Moda" (such as the Spanish famous designer Amaya Arzuaga or Ion Fiz).



Marc Jacobs

• United States
• Retail Apparel and Fashion
• 700 & Above Employee

• Store Manager/Window dressing

  • Oct 2009 - Sep 2010

  Contact with LVMH Group for launching and implementation of Marc by Mar Jacobs brand on their first store opening in Spain. The opening operations were leaded by Ekseption, a reference boutique in Madrid's fashion market. I was working for them by the time MbMJ project was held. They thought I had key knowledge of the sector to be the one in charge of this opening in Madrid. Contact with LVMH Group for launching and implementation of Marc by Mar Jacobs brand on their first store opening in Spain. The opening operations were leaded by Ekseption, a reference boutique in Madrid's fashion market. I was working for them by the time MbMJ project was held. They thought I had key knowledge of the sector to be the one in charge of this opening in Madrid.



Carolina Herrera

• United States
• Retail Apparel and Fashion
• 400 - 500 Employee

• Sales Associate

  • Oct 2008 - Oct 2009



Benetton Group

• Italy
• Retail Apparel and Fashion
• 700 & Above Employee

• Window dressing/sales assistant.

  • Mar 2004 - Sep 2008

  Design and implementation of windows and visual merchandising of the store. Customer service and sales. Responsible for man section (stocks and achievement of objectives) Design and implementation of windows and visual merchandising of the store. Customer service and sales. Responsible for man section (stocks and achievement of objectives)