Jaime Cayo Fragada
Senior Marketing Manager at Training Resources Group- Claim this Profile
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Bio
Credentials
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The Fundamentals of Digital Marketing
Google Digital GarageJul, 2021- Nov, 2024 -
Google Mobile Experience Certification
GoogleJul, 2021- Nov, 2024 -
Google Analytics Individual Qualification
GoogleJun, 2021- Nov, 2024
Experience
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Training Resources Group
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Australia
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Education Management
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100 - 200 Employee
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Senior Marketing Manager
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Oct 2022 - Present
Promotion from Website Manager to handle additional responsibilities on top of the previous role's scope such as:- Focus on overall product performance and growth in terms of lead generation across Marketing channels- Handles the CRM System and Management Team for CRM operations, maintenance, and integrations- Manages Data Analytics and Reporting Team for development and maintenance of reporting dashboards across the Company- Provides input and training for Project Management team for overall process improvement and event management
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Website Manager
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Oct 2021 - Dec 2022
- Manages Website development, maintenance, and operations for brands that provide e-Commerce services, subscription services, as well as informational websites maintaining targets on website traffic, lead generation, and conversion- Handles a team of Web Developers and Administrators, SEO Specialists, and Web Content Writers to maintain existing and develop new product websites and pages- Manages the SEO Team for execution of on-page SEO strategy for proper keyword targeting and page optimization to increase search result ranking, organic traffic, and organic lead conversions- Maintains website and domain hosting services, as well as domain related changes to ensure website uptime and that hosting services are managed accordingly- Coordinates with Campaigns Team to execute monthly promotional strategies across all brands and products- Handles the team that provides support for top Management, Sales, and CRM teams, in developing websites, landing pages, lead generation pages - Manages team handling execution and implementation of Google and Bing Ads. Monitors and maintains campaigns and advertising performance
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Bayview Technologies, Inc
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IT Services and IT Consulting
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200 - 300 Employee
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Back Office Systems & Operations Management Manager
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Jun 2013 - Oct 2020
- Managed and coordinated development and integration projects for various Product Teams that involved different Back Office Systems - In charge of overall management and maintenance of Affiliate System Product used by brands and products of the company from in-house to different third party Affiliate Systems. Team coordinated with in-house I.T. and third-party providers maintaining the system for company-wide operations and integrations to multiple Back Office Systems - Stakeholder that provided input and requirements for all Back Office Systems updates and integration projects involving the Affiliate System, Reporting Services, and Product functionality requirements - Managed and worked with the Fraud and Risk and Access Management team for proper maintenance and implementation of Access Levels and roles - In charge of screening and testing various online tools and platforms used by the Product team for digital marketing campaigns and operations to assess usability and managed implementation in coordination with Technical teams for integration projects - Assigned Project Manager and contact person for various special projects working with different Offices, Teams, and Providers as part of overall Business Development for growth and expansion - Implemented an intracompany servicing system for internal processes and ticketing for different departments. Migrated processes and services from in-house developed system to cloud solutions - Managed various teams under Central Marketing Services that provide support in terms of Business Process, Campaigns Activations, Payments & Logistics, Affiliate Operations, Back Office Systems Management, and Issue handling and monitoring - Team handled the Company’s annual participation in ICE Totally Gaming (Online Gaming Convention) from reservation of slot, preparations and overall on-site setup and management of the Booth in the Exhibition
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MobileOptima Inc.
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Singapore
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IT Services and IT Consulting
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1 - 100 Employee
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Business Development Unit Manager
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Mar 2013 - Jun 2013
- Managed development on in-house Point-of-Sale System with inventory management targeted for Small to Medium Businesses - Coordinated and managed project directly with design and development team for software requirements and implementation -Handled lead generation and conversion of potential clients - Managed development on in-house Point-of-Sale System with inventory management targeted for Small to Medium Businesses - Coordinated and managed project directly with design and development team for software requirements and implementation -Handled lead generation and conversion of potential clients
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Bikram Yoga Manila
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Tomas Morato, Quezon City
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Studio Manager
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Nov 2011 - Dec 2012
- In charge of overall Business Operations of Branch, Marketing strategies, Sales generation, Finance, and Customer Relations - Conceptualized and implemented monthly promotions to generate sales and customer retention. Copywriting of Promo Material, mechanics, and terms and conditions - Managed and monitored below-the-line marketing strategies to increase brand exposure and presence in the Market - Managed overall in-studio operations for all processes to run smoothly and ensure that the studio is in top condition for customers - Monitored and ensured needed cash flow of business operations. Control costs and increase generated revenue - Personally responded to inquiries and deal with customers through various communication channels - Managed staff for improvement of brand-customer relations - Spearheaded Company participation in events (booth set ups) to increase new customer registration - Managed partnership with Deal Grocer to boost new customer conversion and retention - Coordinated with third-party Company for Direct Mailing and Mobile Marketing Strategy for database acquisition and new customer conversion
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Bayview Technologies, Inc
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IT Services and IT Consulting
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200 - 300 Employee
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Product Development Supervisor
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Jun 2010 - Nov 2011
- Managed operations and maintenance for Non-monetary Product Line extension for player and database acquisition, and rewards channel - Coordinated with Third-Party Developer based in India and spearheaded Product Website Development from Start to Finish - Conceptualized complete site specifications, product planning, and coordinated with outsourced third-party developer - Managed operations of an online flash game product website and was able to generate percentage of yearly revenue from a non-monetary website - Spearheaded product website development for Cross-Selling Promotions amongst flagship brands - Team Member for Community Website Product development. In charge of managing content and coordinating with third-party suppliers (based in the US) and third-party developers (based in India) for New Channels Development - Conceptualized Community Website Specifications and Product Planning for New Channels development for database acquisition and affiliate acquisition - Member of team handling Sportsbook Website improvement and development to increase website traffic and player activity. Coordinated with in-house IT department for product planning and operational improvement - Led product website development for Front and Back Office systems to improve Affiliate relations and activity - Handled Japanese product Revamp Project for website improvement and enhancement to increase player acquisition and activity - Coordinated with different departments within the office and outsourced third-party developers for product development, and overall product support
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Education
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2006 - 2010
Ateneo de Manila University
BS Management, Major in Communications Technology Management
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