Jaime Brannan-Riley, M.A.
Client Services Director at GOJO Industries- Claim this Profile
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Topline Score
Bio
Jason Gottshall
Jaime is without a doubt one of the most talented colleague I've ever worked with. And that's not hyperbole. Since day 1 of working with her, I was impressed with her drive, motivation to not only improve the brand - but improve the process in which we work. Her intelligence, collaborative nature and tenacity has been unmatched in all my years of working in both agency and corporate settings. Jaime is someone who I am constantly hoping comes back into my professional life because I know my work will be that much better, the team will be that much more improved, and the culture will be that much more enjoyable. Her experience is impressive, but her spirit, personality, intelligence in the field and what way she leads by example is even more inspiring. I recommend Jaime in both agency and corporate environments and would be more than happy to discuss her leadership capabilities.
Bethany Hensch
I had the privilege of working on Jaime’s team for 3 years, and she was everything you could ask for in both a team mate and a manager. She approaches every project strategically with a collaborative spirit and a great sense of humor. While she’s always thinking of the big picture, she’s not afraid to roll up her sleeves to get the job done. As a manager, Jaime struck a strong balance of providing the right opportunities to push me out of my comfort zone and allow growth while still supporting me every step of the way. I always felt confident that Jaime fought for my best interests and sought out opportunities for my professional development. Perhaps most importantly, Jaime placed a high priority on making personal connections with her team and ensuring that everyone’s individual needs were met. She is such a strong leader, a great team player and an all-around wonderful person that she is a valuable asset to any team!
Jason Gottshall
Jaime is without a doubt one of the most talented colleague I've ever worked with. And that's not hyperbole. Since day 1 of working with her, I was impressed with her drive, motivation to not only improve the brand - but improve the process in which we work. Her intelligence, collaborative nature and tenacity has been unmatched in all my years of working in both agency and corporate settings. Jaime is someone who I am constantly hoping comes back into my professional life because I know my work will be that much better, the team will be that much more improved, and the culture will be that much more enjoyable. Her experience is impressive, but her spirit, personality, intelligence in the field and what way she leads by example is even more inspiring. I recommend Jaime in both agency and corporate environments and would be more than happy to discuss her leadership capabilities.
Bethany Hensch
I had the privilege of working on Jaime’s team for 3 years, and she was everything you could ask for in both a team mate and a manager. She approaches every project strategically with a collaborative spirit and a great sense of humor. While she’s always thinking of the big picture, she’s not afraid to roll up her sleeves to get the job done. As a manager, Jaime struck a strong balance of providing the right opportunities to push me out of my comfort zone and allow growth while still supporting me every step of the way. I always felt confident that Jaime fought for my best interests and sought out opportunities for my professional development. Perhaps most importantly, Jaime placed a high priority on making personal connections with her team and ensuring that everyone’s individual needs were met. She is such a strong leader, a great team player and an all-around wonderful person that she is a valuable asset to any team!
Jason Gottshall
Jaime is without a doubt one of the most talented colleague I've ever worked with. And that's not hyperbole. Since day 1 of working with her, I was impressed with her drive, motivation to not only improve the brand - but improve the process in which we work. Her intelligence, collaborative nature and tenacity has been unmatched in all my years of working in both agency and corporate settings. Jaime is someone who I am constantly hoping comes back into my professional life because I know my work will be that much better, the team will be that much more improved, and the culture will be that much more enjoyable. Her experience is impressive, but her spirit, personality, intelligence in the field and what way she leads by example is even more inspiring. I recommend Jaime in both agency and corporate environments and would be more than happy to discuss her leadership capabilities.
Bethany Hensch
I had the privilege of working on Jaime’s team for 3 years, and she was everything you could ask for in both a team mate and a manager. She approaches every project strategically with a collaborative spirit and a great sense of humor. While she’s always thinking of the big picture, she’s not afraid to roll up her sleeves to get the job done. As a manager, Jaime struck a strong balance of providing the right opportunities to push me out of my comfort zone and allow growth while still supporting me every step of the way. I always felt confident that Jaime fought for my best interests and sought out opportunities for my professional development. Perhaps most importantly, Jaime placed a high priority on making personal connections with her team and ensuring that everyone’s individual needs were met. She is such a strong leader, a great team player and an all-around wonderful person that she is a valuable asset to any team!
Jason Gottshall
Jaime is without a doubt one of the most talented colleague I've ever worked with. And that's not hyperbole. Since day 1 of working with her, I was impressed with her drive, motivation to not only improve the brand - but improve the process in which we work. Her intelligence, collaborative nature and tenacity has been unmatched in all my years of working in both agency and corporate settings. Jaime is someone who I am constantly hoping comes back into my professional life because I know my work will be that much better, the team will be that much more improved, and the culture will be that much more enjoyable. Her experience is impressive, but her spirit, personality, intelligence in the field and what way she leads by example is even more inspiring. I recommend Jaime in both agency and corporate environments and would be more than happy to discuss her leadership capabilities.
Bethany Hensch
I had the privilege of working on Jaime’s team for 3 years, and she was everything you could ask for in both a team mate and a manager. She approaches every project strategically with a collaborative spirit and a great sense of humor. While she’s always thinking of the big picture, she’s not afraid to roll up her sleeves to get the job done. As a manager, Jaime struck a strong balance of providing the right opportunities to push me out of my comfort zone and allow growth while still supporting me every step of the way. I always felt confident that Jaime fought for my best interests and sought out opportunities for my professional development. Perhaps most importantly, Jaime placed a high priority on making personal connections with her team and ensuring that everyone’s individual needs were met. She is such a strong leader, a great team player and an all-around wonderful person that she is a valuable asset to any team!
Credentials
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Inbound Marketing Certified
HubSpot AcademyJan, 2021- Nov, 2024
Experience
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GOJO, Makers of PURELL
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United States
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Manufacturing
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700 & Above Employee
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Client Services Director
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Jan 2019 - Present
Recruited to establish and build the Client Services department from the ground up. Motivate and manage a high performing team of 5 professionals (e.g., client services, project management, and workflow management associates) responsible for performing a broad array of B2B and B2C marketing communications projects/initiatives to create an exceptional service experience for clients. Work with business owners across 25 markets to understand their business in order to design successful omni-channel marketing campaigns. • Steered and drove the development of a multi-phase PURELL® brand trust campaign in response to the COVID-19 pandemic, culminating in an online hand hygiene hub, distributor training tools, digital marketing assets, and in-facility POS. • Overhauled project management system and tools, resulting in a 15% increase in workflow in the first 6-months. This included more accurate reporting of budgets, project timelines, forecasting/capacity planning, and resource management. • Navigated the development of an account-based marketing program for the GOJO Staples account consisting of a series of targeted Marketo emails across 4 vertical markets, resulting in a 10% increase in sales leads vs. projection. • Collaborated with cross functional leaders to enhance outcomes and execute upon strategic and operational initiatives for the markets culminating in double-digit increases of in-house agency services in the last two years. Show less
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Naturepedic
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United States
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Furniture and Home Furnishings Manufacturing
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1 - 100 Employee
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Director of Marketing
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Jun 2016 - Jan 2019
Joined eCommerce business to elevate the Marketing function within the company. Oversaw the development and execution of all marketing communication programs for 3 national brands, 17 corporately owned retail locations, and multiple online marketplaces, totaling over $26M in annual sales. Inspired and led an innovative and creative team of 10+ professionals (e.g., content specialists, graphic designers, and digital/social media managers) and supervised two digital agencies. Managed a $2.6M+ marketing budget. • Successfully led and drove all marketing activities associated with the ‘Ellen DeGeneres By Naturepedic’ co-branded program with an estimated $335,000 in sales its first two quarters. • Spearheaded the prelaunch marketing strategy and navigated the marketing launch of the Naturepedic family of brands on Amazon with sales of over $2M in its first 9-months. • Steered a complete rebranding initiative for the company and launched two new eCommerce luxury brands which paved the way for a successful new line of products that are still in-market today. • Increased sales in retail stores by planning and overseeing all digital marketing promotions for 4 corporate Show less
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Shearer's Foods
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United States
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Food and Beverage Manufacturing
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700 & Above Employee
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Senior Marketing Manager / Senior Product Manager – Brand & International Divisions
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Nov 2011 - Jun 2016
Hired to lead all marketing and product management efforts for company’s portfolio of brands. Worked closely with key retailers including Walmart, Sam’s Club, Costco, and BJs. Engaged with and directed 3 advertising agencies and managed request for proposal programs for all vendor partners. Negotiated all major sports marketing sponsorships for the Shearers brand ($550k+ budget). Oversaw two external research partners on various packaging and product research projects ($100k+ budget). • Spearheaded the development of all digital marketing strategies for the Shearers® and riceworks® brands. Program resulted in an integrated social media program, resulting in a 68% increase in organic visits versus the previous year. • Developed and executed an omni-channel marketing program for Shearer’s national brand (riceworks®). Plan helped reverse 4-year brand down-turn, resulting in over $26M gross sales – a 5% increase from the previous fiscal year. • Orchestrated the marketing integration for two company acquisitions (a combined $555M purchase) which included website and social media development/strategy, trade show and event planning, promotions and packaging development. • Pioneered the development of a company-wide private label merchandising program that was incorporated into Shearer’s joint business planning initiatives. Created proposal and presented to executives. Show less
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AfterMath
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United States
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Advertising Services
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1 - 100 Employee
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Senior Account Manager
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Sep 2006 - Nov 2011
Initially joined company as an Account Manager and earned a performance-based promotion to Senior Account Manager to direct all brand and new product marketing efforts for the agency’s leading account (Goodyear Tire & Rubber Company). Guided 10 junior-level associates and developed individualized training sessions which became the model for a department-wide mentoring program. Managed the annual retainer for the Goodyear brand business, resulting in year-over-year growth in existing business. • Oversaw the development of a tire selector app as part of a dealer incentive program for Goodyear’s Assurance TripleTred All-Season launch. The industry-first app was provided to 1,000 of the company’s key dealer channels. • Spearheaded marketing efforts to expand Goodyear’s online footprint with Walmart. Program resulted in Goodyear owning prime real estate on walmart.com, as well as being seen as the leading tire brand of the mass merchandiser. • Facilitated Goodyear’s entrance into social media through a partnership with offroad.com. Partnership allowed Goodyear to build awareness for its Wrangler sub-brand and generated over 6 million impressions within the first 10-months. • Collaborated with Microsoft to develop a mobile marketing campaign for Goodyear’s Assurance ComforTred Touring product launch. Program was launched to 6,000+ stores and became the model for future in-store marketing initiatives. Show less
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Assistant Account Manager
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Oct 2004 - Sep 2006
Developed and executed all media, marketing, and public relations strategies for the Agency’s national and international list of foodservice and healthcare clients such as, Vitamix, Homer Laughlin China (Fiestaware), Rational, Gendron and the Gebauer Company. • Negotiated all print, digital and broadcast media, determined advertising placements and managed media budgets of over $500,000. • Spearheaded efforts to expand online marketing initiatives for clients resulting in a 25% increase in profitability on all campaigns over the previous year. • Drove the development and implementation of new agency pricing models, software, and planning processes resulting in a 50% increase in efficiency on client projects. • Wrote and edited ad copy, news releases and other promotional materials. Show less
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Education
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1996 - 2001
Miami University
B.A. / B.S., Mass Communication / Journalism -
2001 - 2003
The University of Akron
Master's Degree, Communication/PR
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