Jaidev Kapadia

Associate Creative Director at Mio Design Pvt. Ltd.
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Location
Mumbai, Maharashtra, India, IN

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Riddhi Vaiude

Everyday is a new lesson when you work with Jai! He strives for perfection and always made sure that I did the same. Working with him is surely delightful as you get to learn a lot!

Tapan Mody

Mr. Kapadia was one amongst the most prolific creative teams at Yes yes, why not? He brought education from different fields - design, copy, life & travels - and blitzed them all in a blender of a brain. During his time at Yes yes, why not? he worked primarily on the Marriott Group of Hotels. His copywriting abilities are tight, his design abilities are right. But what he didn't tell me before his becoming a part of the team was - how good he was with people. It's great to have talent, but to have the ability to reason & win over clients & creative folk alike, gives this gent a slightly unfair advantage in today's instantly gratified generation. (To which he does not belong). During his tenure he grew from being a copywriter dabbling with design (or vice versa) to a professional who had won over his clients' & team-mates' respect. Professionalism aside, Jai is a great bloke! He has his head & heart in the right place. He smiles through difficult times, and when asked upon, is able to dig deep down to deliver almost anything that's asked of him (while of course, the smile remains rather intact). It has been almost a decade since we worked together - back then it was a pleasure to have him in the family. Now, I believe it would also be a privilege. Keep it cracking Jai - so very proud of you! Hope we get to knock heads once again!

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Experience

    • India
    • Design Services
    • 1 - 100 Employee
    • Associate Creative Director
      • Apr 2018 - Present

      • Responsible for growing business for the agency• Responsible for creative strategy and direction for brands across multiple businesses. • Responsible for leading teams to execute creative campaigns & films for digital & print media.• Portfolio includes Finance, Insurance, FMCG, Automobile, Real Estate, Technology.

    • Creative - [Art & Copy]
      • May 2012 - Mar 2018

      • Responsible for developing concepts and ideas for advertising campaigns. • Responsible for writing advertising copy. Experienced in writing brochures, direct mailers, radio spots & ad films.• Responsible for design of advertising campaigns for GDN, social media & print.

    • Egypt
    • Human Resources
    • 1 - 100 Employee
    • Freelance Communication Design and Advertising Professional
      • Jan 2010 - Present
    • India
    • Advertising Services
    • Advertising Consultant
      • Feb 2011 - Apr 2012
    • United States
    • Newspaper Publishing
    • 1 - 100 Employee
    • Senior Copywriter
      • Oct 2010 - Jan 2011
    • India
    • Design Services
    • 1 - 100 Employee
    • Senior Copywriter
      • Oct 2007 - Oct 2010

      • Conceptualizing and writing for clients such as Marriott Hotels (India), NDTV Lumière, Wella Hair Professionals, Filmfare, Inox Cinema, SSJ Finance, Boomarang (High-end audio-video equipment) and Helix Technology Solutions Ltd. • Managing the creative output for two accounts alongside supervising junior teams on copy and design fronts. • Conceptualizing and writing for clients such as Marriott Hotels (India), NDTV Lumière, Wella Hair Professionals, Filmfare, Inox Cinema, SSJ Finance, Boomarang (High-end audio-video equipment) and Helix Technology Solutions Ltd. • Managing the creative output for two accounts alongside supervising junior teams on copy and design fronts.

    • Australia
    • Advertising Services
    • 1 - 100 Employee
    • Student Intern
      • Aug 2007 - Sep 2007
    • Trainee (Creative)
      • Nov 2006 - Feb 2007

      Brainstormed with creative teams and conceptualized ideas for accounts that included Hindustan Times, Bournvita, Kotak Mahindra Bank, Red FM. I also had the opportunity to write for press and radio. Brainstormed with creative teams and conceptualized ideas for accounts that included Hindustan Times, Bournvita, Kotak Mahindra Bank, Red FM. I also had the opportunity to write for press and radio.

Education

  • Queensland University of Technology
    Masters, Creative Advertising
    2006 - 2007
  • Rachana Sansad
    BFA (Applied Art), Advertising and Visual Communication
    2001 - 2005

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