Direct Marketing Executive

• Aug 2021 - Present

Donor Retention Officer (Fundraising)

• Oct 2020 - Jul 2021

Playing a key role in the implementation of Barnardos Donor Retention program and is responsible for the implementation of fundraising activities relating to the retention of donors through channels such as Direct Mail, Email Marketing, Digital and other opportunities identified.MAIN DUTIES AND KEY RESPONSIBILITIES DONOR RETENTION ACTIVITY • Work on all Donor Renewal and Retention activity including appeals, campaigns, Regular Giving retention pieces, donor thankyou’s and other identified Donor Retention activity • Act as the first point of contact for key partners, suppliers, agencies and internal teams including briefings, proofing campaign assets, results monitoring and reporting around activity relating to donor retention • Produce and deliver clear campaign briefs for internal and external teams across data and planning, creative, print, digital, communications, case studies required, production and fulfilment • Assist with the development of the supporter journey process, including thanking, and manage the execution of on-going supporter-focused communications to build relationships and improve engagement and retention • Work effectively with Brand, Communications and Digital Marketing teams to ensure integration of all online, outdoor and traditional components to support activity for donor retention DATA GOVERNANCE AND COMPLIANCE • Support the high standards of governance in data management, assisting with the process of documenting data storage and checking for accuracy • Work closely with the Operations and Finance Teams to reconcile campaign income BUDGETS AND PERFORMANCE MONITORING • To be responsible for the Donor Retention income and expenditure budget, producing financial reports, monitoring income, and accounting for variations in income

Direct Marketing Officer (Fundraising)

• Oct 2019 - Oct 2020

Supporting the Head of Individual Giving through the management of creative, informative and engaging direct mail fundraising campaigns to new audiences and retained audiences with the purpose of acquiring new donors and soliciting revenue to support the functions and programs of Barnardos Australia.MAIN DUTIES AND KEY RESPONSIBILITIESProvide Campaign Support• Act as the first point of contact for key partners, suppliers and internal teams including agency briefings, proofing campaign assets, results monitoring and reporting.• Produce and deliver campaign briefs for internal and external teams across data/buying and planning, creative, print and production and fulfilment.• Ensure that the fundraising database (Raiser’s Edge) and campaign reports dashboard (PowerBI) are being effectively managed and maintained and meet the needs of the cash program. Whilst providing relevant and timely management information and data.• Assist with the development of the supporter thanking and welcome process and produce appropriate on-going supporter-focused communications to build relationships and improve engagement and retention.• Collaborate with the Donor Services Team to ensure high level of donor care is being delivered to current, potential and existing donors.Data Governance and Compliance• Support the high standards of governance in data management, assisting with the process of documenting data storage and checking for accuracy.• Work closely with the Operations and Finance Teams to reconcile campaign income.• Oversea the processing of complaints in a timely manner and agreed SLAsAdministration• Provide high level administrative support to multiple projects to ensure they run efficiently and effectively.• Set up meetings with internal and external stakeholders. Forming part of the internal cross functional team for fundraising projects

Acquisition Marketing Executive

• Feb 2017 - Oct 2019

Supporting the Head of Direct Marketing and Senior Acquisition Exec across subscription acquisition activity to meet agreed business targets across eleven high-profile magazine brands. Working with the Head of Direct Marketing/Senior Acquisition Exec to implement marketing campaigns to an agreed plan, across multiple channels, including off-the-page, inserts, third party promotions, carrier sheets, direct mail, social, paid search, affiliates, email, and other digital channels. Monitor the success of all subscription marketing activities through appropriate measurement and evaluation Area of Responsibility & Actions • Execute acquisition offers and campaigns across online and offline marketing to achieve new subscriber targets - including but not limited to in magazine, magazine brand website, magazine portfolio store, lead generation, partnerships, email marketing, search engine marketing / PPC, social media. • Manage the briefing and sign-off process of all creative with the designers and editorial teams • Work closely with the Senior Acquisition Exec to secure subscription incentives via liaison with external PR agencies • Continually strive to drive down the CPA, ensuring the best possible ROI options available within the marketing mix • Track, monitor, test and assess performance of all marketing activities to generate new subscribers. • Develop and nurture partnership opportunities to acquire new subscribers • Build and maintain effective working relationships with existing providers and vendors • Participate in planning and implementing Pacific Magazines wide/seasonal cross-sell promotions working closely with other team members • Assist in forecasting and budgeting process for acquisitions • Maintain acquisition spend budgets, channels and expenditures to meet efficiency targets • Share best practice with the wider business and drive continued innovation • Report on offer performance in a monthly basis

Marketing Coordinator

• Aug 2015 - Jul 2016

The main purpose of this role is to deliver a variety of compelling marketing programs including direct mail appeals, e-communication appeals, peer to peer campaign recruitment and advocacy. To help develop marketing campaigns and be responsible for campaign implementation and reporting results. Gained exposure to a variety of direct channels both online and offline, as well as opportunities to test new techniques for gaining, retaining and growing JDRF’s supporter base. Key Roles and Responsibilities  Deliver effective marketing campaigns, using email, print, social media, SMS, and website channels in consultation with the Database Manager, the National Marketing Manager and the Marketing Communications Manager.  Project manage the design, production, channel mix and approval requirements for approved direct marketing appeals  Deliver approved email marketing activities across multiple schedules and customer groups  Use social media and digital channels to amplify JDRF’s messages using innovative methods and brand stewardship  Track appropriate marketing metrics and CRM data to evaluate the effectiveness of marketing campaigns, optimise campaign activity and improve outcomes

Quality Assurance, Systems Support and Credit Control

• Jul 2014 - Aug 2015

With the introduction of the new system, all work instructions needed to be updated to reflect the new internal system processes and re-audited to maintain alignment with ISO 9001 standards. Additionally, with the new billings process, need to assist in accounts receivable department to reduce 60 and 90 day accounts was identified. Responsibilities • Assisted with production of re-aligned company work instructions towards ISO9001 requirements and external audit• Process auditing against approved work instructions in accordance with company audit schedule• Ensure compliance with internal specifications and quality assurance standards• Raise areas of concerns, provide feedback and insights for future prevention• Contingent planning and alternative solution formulation• Credit Control function including invoice tracking and issue resolution.• Constant monitoring of invoicing situation to ensure 60 and 90 day receipts are less than 5%• Software Support for internal and external stakeholders

Lead Project Officer – Fasttrack360 Implementation

• Nov 2013 - Jun 2014

In November 2013, Quay Appointments management had decided to implement a new backbone system for the organisation. The new system comprises of a front-end CRM combined with middle (Payroll, Billing, and Online User Portal) and back office (Accounting software integration) functions.Responsibilities for the role included but not limited to;• UAT and Live Environment Testing, Modifications and Verifications• Coordinate project documentation to ensure projects are managed in accordance with organisation document management protocols• Provide project support services to the team, including analysis, reporting, risks, issues, recording/tracking and coordination and following-up on project 'action' items and commitments• Undertake high level, complex project support functions in a professional manner and in accordance with appropriate project methodologies and protocols• Prepare, maintain and administer project related procedures ensuring each procedure remains aligned with the Project Management Framework. • Provide regular and timely information and advice to management on the progress of each project, including information on costs, progress against plans and stage completion dates• Maintain project's physical and electronic filing, including version and release management controls for all project documents. • Ensure that client needs, expectations and satisfaction are proactively managed throughout the project lifecycle• Promote and manage product release knowledge, technology and skills• Ensure compliance with internal specifications and quality assurance standards• Working cooperatively and proactively with Fasttrack Product Team interfacing with Quay and building solid working relationships and partnerships • Contributing effectively to the definition, development and execution of ongoing and project specific management systems to support the delivery of business objectives

Marketing and Business Support Officer

• May 2011 - Oct 2013

Brand Management background, specifically utilising events, promotions and eDM campaigning supported by organic SEO as tools to generate future revenue. Demonstrated high level organisational and project management skills including the capacity to manage multiple projects and meet deadlines Proven ability to plan and deliver high quality events for a range of audiences Demonstrated ability to develop and implement creative and engaging marketing initiatives Email Campaign Management, end to end process including post campaign analysis and reportingThorough knowledge of advertising process end to end, from initial goal design to result analysis.Able to engage various stakeholders to influence desired outcomesCreative Concept Designs for various CampaignsAbility to communicate on various levels with all internal and external stakeholders.

Marketing Co-ordinator

• Feb 2006 - Feb 2009

ACCOMPLISHMENTS Developed City Hunter 6th Anniversary celebration promotion – Multiple events within project, sponsorship sourcing, training and management of involved frontline staff. Involvement with World Cyber Games Australia (WCG) – Hosted onsite required events as well as event booth project at WCG Aus Finals @ Luna Park 2008 Created and maintained key relations with various University Societies to ensure branding and future sales traffic. Marketing Coordinator – Reporting to Marketing Manager. Responsible for article submission, editing and event information updates for City Hunter related websites. Assisted annual marketing calendar development; providing end to end involvement with events and promotions. Collateral development and maintenance, ensuring all physical locations provide updated information. Additional Responsibilities Developing/Networking cross marketing & leverage opportunities to gain maximum ROI from sponsorship arrangements. Manage all display signage and displays, log all display signage in register and maintain signage in good order. City Hunter is an internet café franchise who also owns and manages several businesses, notably the MoreFun Membership & Online Store and OfferMe.com. Boasting of five stores and over five hundred PC stations throughout Sydney, they are the number one location for gaming organizations to host events and tournament