Performance Media Executive

• Mar 2022 - Present

Digital Media Trader

• Sep 2021 - Mar 2022

• Creation of campaign strategies and taking full ownership of the end-to-end delivery of campaigns, owning the campaign set up and execution on Search, Social and Demand Side Platforms (DV 360, The Trade Desk). • Creation and implementation of pixels while ensuring pixels are firing correctly by going through the conversion process. • Creation of client-side dashboards to access, analyse and visualise data. • Manage, optimise and pace high value, complex digital advertising campaigns • To ensure campaigns are being paced according to the media plan. • Create post campaign reports with analytical insights • Analysing and updating reports in Salesforce and Datorama

Media Manager

• Nov 2020 - Sep 2021

• Developed media plans and strategies for solar products. • Developed the media strategy and maintaining the maximum visibility of the brand through Television Ads (FTA), CTVs, BVODs, Native & Programmatic platforms (Display and in feed), OOH. • Media management, buying and planning by obtaining the best deals across TV channels and Digital, OOH and digital platforms. • Researched and analysed the key demographics and priority markets and developed media plans to increase the sales. • Analysed the reports (including Google analytics) to understand the consumer behaviour. • Built strong relationships with Television, Outdoor and Digital media. • Accountable for Media budget and media briefs. • Created and managed campaigns on digital (native) and programmatic platforms to deliver the business goals.

Business Manager

• Aug 2015 - Feb 2020

• Created, managed and executed business plan and objectives to motivate teams. • Created and managed digital campaigns using programmatic and advanced software. • Demonstrated a strong performance and delivery of planned sales targets by selling digital advertisement. • Built and deepened relationships with internal and external personnel to enhance client retention and growth plans. • Created reports and presentations detailing annual goals achievement. • Created, managed and executed business plan and objectives to motivate teams. • Created and managed digital campaigns using programmatic and advanced software. • Demonstrated a strong performance and delivery of planned sales targets by selling digital advertisement. • Built and deepened relationships with internal and external personnel to enhance client retention and growth plans. • Created reports and presentations detailing annual goals achievement.

Dy. Manager Ad Sales

• Aug 2014 - 2015

Responsible for Radio FCT Ad Sales & Brand Solutions and Integration for Radio One Revenue enhancement through brand integrations and solutions on radio shows. Develop and maintain a strong connect with the advertising agencies and clients. Responsible towards increasing the market & revenue share of the station. Handled retail and corporation clients across the major business categories. Responsible for Radio FCT Ad Sales & Brand Solutions and Integration for Radio One Revenue enhancement through brand integrations and solutions on radio shows. Develop and maintain a strong connect with the advertising agencies and clients. Responsible towards increasing the market & revenue share of the station. Handled retail and corporation clients across the major business categories.

Manager Ad Sales-Gujarat

• Jan 2014 - Aug 2014

Revenue generation from Advertisement sales for the portfolio of 32 magazines from Gujarat Region. Enhancement of revenue through product innovation, concept selling/ brand integrations. Key Account Management / Client Servicing: Develop and maintain rapport with key clients and advertising agencies Revenue generation from Advertisement sales for the portfolio of 32 magazines from Gujarat Region. Enhancement of revenue through product innovation, concept selling/ brand integrations. Key Account Management / Client Servicing: Develop and maintain rapport with key clients and advertising agencies

Deputy Manager

• Nov 2011 - Dec 2013

Revenue generation through Advertisement sales (print), Special Initiatives for Divya Bhaskar, vernacular newspaper of India's leading newspaper group DB Corp Ltd. Responsible for advertisement business for Dainik Bhaskar group combined business. Responsible for revenue enhancement through product innovation and concept selling/ brand integrations. Develop and maintain a strong connect with the advertising agencies and clients. Revenue generation through Advertisement sales (print), Special Initiatives for Divya Bhaskar, vernacular newspaper of India's leading newspaper group DB Corp Ltd. Responsible for advertisement business for Dainik Bhaskar group combined business. Responsible for revenue enhancement through product innovation and concept selling/ brand integrations. Develop and maintain a strong connect with the advertising agencies and clients.

Asst Manager

• May 2010 - Nov 2011

Responsible for the business development (Online sales/Digital sales) for 99acres. Responsible to develop the new business segment of the branch. Responsible for the business development (Online sales/Digital sales) for 99acres. Responsible to develop the new business segment of the branch.

Asst. Manager BD

• Dec 2008 - May 2010

Business Development-(Export/ International markets) for the Alloy Rolls division. At shaifali steels, I was also responsible for generating business from high value private clients across India. Also a part of Product development team. Leading a small department of Business data management which helps in improving the business areas. Business Development-(Export/ International markets) for the Alloy Rolls division. At shaifali steels, I was also responsible for generating business from high value private clients across India. Also a part of Product development team. Leading a small department of Business data management which helps in improving the business areas.