Manager of Advertising and Market Development

• Sep 2016 - Present

- Formulate, direct, or coordinate advertising and marketing activities or policies to promote products or services, working with outside advertising or promotion providers, if necessary. - Identify, develop, or evaluate advertising and marketing strategy, based on knowledge of establishment objectives, market characteristics, and cost and markup factors. - Plan, direct, or coordinate marketing policies and programs, such as determining the demand for products and services offered by the company and its competitors, and identify potential customers. - Deploy successful advertising and marketing campaigns and implement campaigns from ideation to execution. - Oversee product development or monitor trends in target markets that indicate the need for new products and services. Show less