JaeSuk Jang

Business Strategist at Lightscale
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Contact Information
Location
Seoul, South Korea, KR
Languages
  • English Professional working proficiency
  • Korean Native or bilingual proficiency
  • Japanese Elementary proficiency

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Credentials

  • SQL Developer
    Korea Data Agency
    Feb, 2020
    - Sep, 2024
  • Microsoft Office Specialist Master
    Microsoft Office
    Aug, 2015
    - Sep, 2024
  • AWS Certified Cloud Practitioner
    Amazon Web Services (AWS)
    Aug, 2019
    - Sep, 2024

Experience

    • South Korea
    • Information Technology & Services
    • 1 - 100 Employee
    • Business Strategist
      • May 2023 - Present

      Establishing business strategy and conducting marketing for Kroma, a Layer 2 solution on Ethereum. • Conducting in-depth research on the Layer 2 market, providing insights to guide Kroma's business strategy and positioning within the industry. • Engaging with dApps and tools to strengthen and expand Kroma's ecosystem. • Utilizing marketing campaigns and initiatives to increase awareness and adoption of Kroma. Establishing business strategy and conducting marketing for Kroma, a Layer 2 solution on Ethereum. • Conducting in-depth research on the Layer 2 market, providing insights to guide Kroma's business strategy and positioning within the industry. • Engaging with dApps and tools to strengthen and expand Kroma's ecosystem. • Utilizing marketing campaigns and initiatives to increase awareness and adoption of Kroma.

    • United States
    • Business Consulting and Services
    • Researcher
      • Mar 2023 - Present

      • Conducting research on the latest trends and developments in blockchain technology. • Collaborating with other researchers to publish academic papers and presentations. • Participating in conferences and events related to blockchain and distributed ledger technology. • Conducting research on the latest trends and developments in blockchain technology. • Collaborating with other researchers to publish academic papers and presentations. • Participating in conferences and events related to blockchain and distributed ledger technology.

    • Computer Games
    • 1 - 100 Employee
    • Business Strategist
      • Jun 2022 - May 2023

      • Established business strategies for WEMIX Kanvas, a universal purpose hybrid rollup on Ethereum. • Conducted research on layer 2 solutions to support the development and implementation of WEMIX Kanvas. • Participated in the governance councils of Klaytn, Bora, and Oasys as a representative of Wemade. • Established business strategies for WEMIX Kanvas, a universal purpose hybrid rollup on Ethereum. • Conducted research on layer 2 solutions to support the development and implementation of WEMIX Kanvas. • Participated in the governance councils of Klaytn, Bora, and Oasys as a representative of Wemade.

    • South Korea
    • Financial Services
    • 100 - 200 Employee
    • Marketing Manager
      • Oct 2020 - Jun 2022

      Managed in-app card marketing campaigns • Analyzed cardholders’ consumption patterns using SQL and provided personalized card recommendations to customers. • Successfully implemented a personalized marketing section (3F) within the Hyundai Card app. Managed in-app card marketing campaigns • Analyzed cardholders’ consumption patterns using SQL and provided personalized card recommendations to customers. • Successfully implemented a personalized marketing section (3F) within the Hyundai Card app.

    • Wellness and Fitness Services
    • Research Assistant
      • Feb 2020 - May 2020

      Conducted chatbot market research • Analyzed the usage of chatbots in the finance and public sectors. • Communicated with small and medium-sized companies to identify potential business opportunities with Kakao. • Automated the company access process to Kakao Chat Bot Builder, streamlining the onboarding process and improving efficiency. Conducted chatbot market research • Analyzed the usage of chatbots in the finance and public sectors. • Communicated with small and medium-sized companies to identify potential business opportunities with Kakao. • Automated the company access process to Kakao Chat Bot Builder, streamlining the onboarding process and improving efficiency.

    • United States
    • IT Services and IT Consulting
    • 700 & Above Employee
    • Junior Marketing Manager
      • Jun 2019 - Dec 2019

      Managed 10+ different marketing online/offline events • Created engaging marketing content, including digital banners and registration pages, to drive event registration and attendance. • Utilized website advertisements to effectively promote the company's marketing events to target customers. • Monitored and analyzed key marketing metrics such as CTR, CPC, and CPM to optimize event promotion and improve overall marketing performance. Managed 10+ different marketing online/offline events • Created engaging marketing content, including digital banners and registration pages, to drive event registration and attendance. • Utilized website advertisements to effectively promote the company's marketing events to target customers. • Monitored and analyzed key marketing metrics such as CTR, CPC, and CPM to optimize event promotion and improve overall marketing performance.

Education

  • Yonsei University
    Bachelor's degree, Business Administration and Management, General
    2014 - 2020
  • Copenhagen Business School
    Bachelor's degree, Business Administration and Management, General
    2018 - 2019
  • Hanyoung Foreign Language High School
    Chinese Language and Literature
    2011 - 2013

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