Senior Account Manager

• Oct 2019 - Present

-Wrote creative briefs and strategic plans to ensure the client and all agency departments had the same marketing objectives, creative vision, and established brand guidelines to produce results-driven material- Led creative kickoffs and analyzed campaign metrics for a variety of multi-channel, B2B and B2C communication initiatives (specialized in social media advertising, video production, SEM, and website design) - Key accounts included GE Healthcare (Anesthesia and Respiratory Care, Maternal Infant Care, Ultrasound, X-ray, and Patient Monitoring modalities) and the City of Wauwatosa Health Department COVID-19 vaccination campaign

Account Manager

• Sep 2017 - Oct 2019

Senior Account Executive, Communications

• Aug 2021 - Feb 2022

Associate Marketing Analyst-Commercial Zone Products

• Jul 2017 - Sep 2017

-Attended client tradeshows to showcase product offerings and to establish exceptional distributor relationships-Coordinated all product marketing efforts—creating content for the Commercial Zone website, updating product spec sheets and ensuring all copy, graphics and product information aligns to meet DCI’s brand standards and strategic goals-Developed all collateral and marketing materials for customer tradeshow events including booth graphics, informational handouts, promotional items, email blasts and program ads-Wrote copy and directed the creative team for all print ads, web banners, email blasts and marketing campaigns -Managed marketing campaigns to inform distributors of new products, discounts and brand standard programs-Updated order forms and distributor collateral to align with new marketing initiatives

Account Coordinator-Commercial Zone Products

• Oct 2016 - Jun 2017

-Managed eight major accounts in the hospitality, retail and petroleum industries-Served as a communication liaison between internal and external customers to assist on projects, particularly customer support, installation coordination and logistics coordination-Performed e-commerce website updates to assist distributors in reaching sales goals-Provided freight quotes, pricing structure, product recommendations and return information to inquiring customers-Assisted in distributor trade show planning-selecting product, logistics and preparing marketing material-Provided account leads with sales and order activity reports

Project Coordinator-Consumer Electronics

• May 2015 - Oct 2016

-Served as a communication liaison between internal and external customers to assist on projects, particularly customer support, installation coordination and logistics coordination-Worked directly with the project manager, production manager and account manager to facilitate quick resolutions of client or product issues-Supported accounting, customer service and production to troubleshoot and improve the ERP and CRM functions and processes-Coordinated graphic design, packaging and approval -Oversaw the repair and installation program between Microsoft and over 950 Best Buy locations to ensure that all product, project crews and personnel flowed seamlessly -Planned, quoted and coordinated the logistics and vendors for Samsung display rollouts, which typically range from 50-950 stores per rollout

Account Coordinator

• May 2014 - May 2015

-Assisted account executives with strategic initiatives for clients-Served as the direct contact liaison for a client's weekly health publication -Managed the promotion, initiative and planning for a client's annual stroke screening event-Edited and fulfilled materials for client campaigns and events-Created new jobs and creative briefs in the company-wide Clients and Profits system-Provided creative insight and event planning assistance during a client's annual breast cancer fundraiser

Advertising Intern

• Jan 2014 - May 2014

-Assisted account executives with strategic advertising and marketing initiatives for clients in the healthcare industry-Analyzed healthcare market trends and participated in competitor research-Created new jobs and creative briefs in the company-wide Clients and Profits system

Suite Services Intern

• Jan 2014 - May 2014

-Directed and managed suite holder events for over 200 attendees-Planned and implemented event logistics from start to finish-Administered ticket sales for over 100 suites holders weekly-Participated in and WON the Klement's Sausage Race during a game--I was the hot dog -Directed and managed suite holder events for over 200 attendees-Planned and implemented event logistics from start to finish-Administered ticket sales for over 100 suites holders weekly-Participated in and WON the Klement's Sausage Race during a game--I was the hot dog

Admissions Intern

• Sep 2013 - Apr 2014

-Assisted admissions counselors in prospective student recruitment meetings-Attended the National College Fair to promote Carroll University's offerings-Visited area high schools with admissions counselors for their quarterly territory meetings

Admissions Ambassador

• Aug 2010 - Dec 2013

-Led campus tours for prospective students and their parents-Answered questions from prospective students as a member of the Student Panel during the Campus Visit events throughout the school year -Hand-selected out of Carroll's student body for this position

Public Relations Intern

• May 2013 - Aug 2013

-Edited and proofed campaigns, marketing proposals, mailing lists, and budgets-Researched logistics for campaign events (i.e. Catholic Schools Walk)-Assisted in a client's annual "Crisis Communication" exercise -Edited and proofed campaigns, marketing proposals, mailing lists, and budgets-Researched logistics for campaign events (i.e. Catholic Schools Walk)-Assisted in a client's annual "Crisis Communication" exercise

Marketing Intern

• Apr 2013 - Aug 2013

-Created and published content on social media and company blog (Facebook, Twitter, Wordpress, Titan)-Wrote and distributed press releases -Led social media campaigns for "Life Insurance Awareness Month" and "Summer Boredom Busters" driving traffic to the company Facebook page and blog -Created and published content on social media and company blog (Facebook, Twitter, Wordpress, Titan)-Wrote and distributed press releases -Led social media campaigns for "Life Insurance Awareness Month" and "Summer Boredom Busters" driving traffic to the company Facebook page and blog

Communication Intern

• Jan 2013 - Aug 2013

-Launched and monitored new accounts for Twitter, Facebook, and LinkedIn-Wrote and distributed press releases for clients in the financial and banking industries-Researched and developed client media lists using the Cisionpoint database -Launched and monitored new accounts for Twitter, Facebook, and LinkedIn-Wrote and distributed press releases for clients in the financial and banking industries-Researched and developed client media lists using the Cisionpoint database