Marketing Associate

• Oct 2022 - Present

Elevandi is set up by the Monetary Authority of Singapore (MAS) to foster an open dialogue between the public and private sectors to advance FinTech in the digital economy. We work closely with governments, founders, investors, and corporate leaders to drive collaboration, education, and new sources of value at the industry and national levels. ​​Our flagship product is the Singapore FinTech Festival alongside fast-rising platforms, including the Elevandi Insights Forum, Capital Meets Policy Dialogue, the Point Zero Forum, and the Inclusive FinTech Festival. Show less

Marketing Associate - Asia Tech x Singapore

• Jan 2022 - Mar 2023

Asia Tech x Singapore is the region's largest tech festival. Anchor events include TechXLR8 Asia, InnovFest x Elevating Founders, CommunicAsia, BroadcastAsia, and SatelliteAsia • Owns sponsor and exhibitor campaign to acquire leads through novel email tactics, gated content, and lead nurture programs • Runs analysis of email campaigns using Excel, Google Analytics, Unbounce, and UTM codes • Optimises email campaigns (increased open-rates by 2.4x and CTR by 14x) • Heads social media for 5 brands (content planner, visual and video designer, and community manager) • Drove 2022 sponsor, exhibitor, co-organiser referral campaign Show less

Performance and Channel Marketing Intern

• Jan 2021 - Jul 2021

• Coordinated project progress among regional teams, external partners, and agencies to successfully implement C-level events, including a quick pivot to a virtual format • Expedited projects under a resource challenge by creating marketing assets using Figma and Stripo • Analysed and curated mailing lists of qualified targets on Microsoft Excel, including flagship event Think 2021 with over 800 registrants • Coordinated project progress among regional teams, external partners, and agencies to successfully implement C-level events, including a quick pivot to a virtual format • Expedited projects under a resource challenge by creating marketing assets using Figma and Stripo • Analysed and curated mailing lists of qualified targets on Microsoft Excel, including flagship event Think 2021 with over 800 registrants

Marketing Analytics and Content Intern

• Sep 2020 - Jan 2021

Hatch started with the dream for a more equitable world where opportunities are made available and accessible to those who deserve them. They set up the first training academy in Singapore that prepares underserved groups for the digital economy (Hatch Academy). • Analysed and communicated marketing performance metrics sourced from Google Analytics, Instagram, Facebook and facilitated team discussions on opportunity identification • Conceptualised and wrote 4 blog articles, including a case study on Shopee’s 9.9 campaign that landed high volumes of organic search traffic and became the top-viewed blog post on the website Show less

Marketing Intern

• Sep 2019 - Aug 2020

✈ Flew to Shanghai on the NUS Overseas Colleges (NOC) programme, joined MING Labs as the Marketing Intern + met some of the most amazing people at MING • Owned and managed the official WeChat account, initiated 2 new content streams and optimised performance, which led to a 750% average increase of monthly reads (from 85 reads to 720 per month) • Wrote and published 10 thought leadership articles on digital transformation and technology in collaboration with the COO, Marketing Manager and Designers and secured 4 qualified business leads • Designed animated demos, photos, and visual elements for use on social media and print media using design software such as After Effects, Photoshop, and Sketch, and decreased the lead time needed Completed part of my journey with MING Labs Singapore during the Covid-19 pandemic 🦠 Show less

Sponsorships and Externals Head

• Sep 2019 - Nov 2019

Led and coordinated speaking pitching and sponsorship for an AI and Entrepreneurship while in Shanghai for NUS Overseas colleges Led and coordinated speaking pitching and sponsorship for an AI and Entrepreneurship while in Shanghai for NUS Overseas colleges

Digital Marketing Intern

• May 2019 - Aug 2019

Organizer, Marketing and Public Relations Executive

• Feb 2019 - Jul 2019

Dove into Singapore's start-up scene by organising Ground Zero with a team of 10. Ground Zero is Singapore's leading student-centric hackathon for startups bringing together over 100 enthusiasts, developers and designers to launch tech startups in just 50 hours. Designed brand visual identity and publicity assets for Ground Zero hackathon and secured 100 over participants and 30 mentors and judges, a win for the first run of Ground Zero! Dove into Singapore's start-up scene by organising Ground Zero with a team of 10. Ground Zero is Singapore's leading student-centric hackathon for startups bringing together over 100 enthusiasts, developers and designers to launch tech startups in just 50 hours. Designed brand visual identity and publicity assets for Ground Zero hackathon and secured 100 over participants and 30 mentors and judges, a win for the first run of Ground Zero!

Intern

• May 2018 - Nov 2018

Associate Recruiting Consultant

• Jan 2017 - Apr 2017