Experience

Ann Squared Events

• United Kingdom
• Events Services
• 1 - 100 Employee

• Project Manager

  • Dec 2019 - Present

• Staffing Manager

  • Dec 2019 - Dec 2019



SNAPP

• Marketing & Business Development Manager

  • Aug 2010 - Dec 2019

  Developed and implemented new business strategy and marketing plan. Increasing sales by 68% and created a high profile brand recognised for its thought leadership and creative excellence. Headed Snapp’s direct and database marketing including acquisition and retention strategies. Built and developed Snapp’s database with qualified and profiled prospects. Identified key decision makers and engaged in regular targeted communications to move prospects towards a close… Show more Developed and implemented new business strategy and marketing plan. Increasing sales by 68% and created a high profile brand recognised for its thought leadership and creative excellence. Headed Snapp’s direct and database marketing including acquisition and retention strategies. Built and developed Snapp’s database with qualified and profiled prospects. Identified key decision makers and engaged in regular targeted communications to move prospects towards a close. Managed and maintained Snapp’s social media pages and increased social media activity by a factor of 500. Successfully managed eight national marketing events. The role included pre-event marketing, staff training, stand and POS design, lead generation, show sales and post show follow up. Managed SEO activity Responsible for controlling and monitoring Google Adword campaigns. Designed and maintained the company website. Analysed consumer behaviour and redesigned navigation. Project managed activities including creative support, producing concept boards, usability testing, CRM programs, liaising with key developers and offshore developers in Vietnam. Responsible for the end-to-end sales process including developing initial leads, cold calling, appointment setting, client presentations, proposal writing, sales negotiation and supporting the final close. Created and implemented sales call campaigns that clearly identified the value proposition of product, solution, and service offerings. Show less Developed and implemented new business strategy and marketing plan. Increasing sales by 68% and created a high profile brand recognised for its thought leadership and creative excellence. Headed Snapp’s direct and database marketing including acquisition and retention strategies. Built and developed Snapp’s database with qualified and profiled prospects. Identified key decision makers and engaged in regular targeted communications to move prospects towards a close… Show more Developed and implemented new business strategy and marketing plan. Increasing sales by 68% and created a high profile brand recognised for its thought leadership and creative excellence. Headed Snapp’s direct and database marketing including acquisition and retention strategies. Built and developed Snapp’s database with qualified and profiled prospects. Identified key decision makers and engaged in regular targeted communications to move prospects towards a close. Managed and maintained Snapp’s social media pages and increased social media activity by a factor of 500. Successfully managed eight national marketing events. The role included pre-event marketing, staff training, stand and POS design, lead generation, show sales and post show follow up. Managed SEO activity Responsible for controlling and monitoring Google Adword campaigns. Designed and maintained the company website. Analysed consumer behaviour and redesigned navigation. Project managed activities including creative support, producing concept boards, usability testing, CRM programs, liaising with key developers and offshore developers in Vietnam. Responsible for the end-to-end sales process including developing initial leads, cold calling, appointment setting, client presentations, proposal writing, sales negotiation and supporting the final close. Created and implemented sales call campaigns that clearly identified the value proposition of product, solution, and service offerings. Show less



Robert Bosch Ltd

• Sales and Marketing

  • 2008 - 2009

  Key Duties and Responsibilities: Project managing events and selling Bosch products, liaising with external agencies and vendors, supporting 50-person sales force, acting as key contact for end-users, assisting brand manager with general duties, writing copy for catalogues, websites etc, proof reading for European business unit, tracking and controlling below-the-line budget, creating promotions and communicating them to the sales force, entrusted to deputise for the brand manager on a frequent… Show more Key Duties and Responsibilities: Project managing events and selling Bosch products, liaising with external agencies and vendors, supporting 50-person sales force, acting as key contact for end-users, assisting brand manager with general duties, writing copy for catalogues, websites etc, proof reading for European business unit, tracking and controlling below-the-line budget, creating promotions and communicating them to the sales force, entrusted to deputise for the brand manager on a frequent basis with no supervision. Show less Key Duties and Responsibilities: Project managing events and selling Bosch products, liaising with external agencies and vendors, supporting 50-person sales force, acting as key contact for end-users, assisting brand manager with general duties, writing copy for catalogues, websites etc, proof reading for European business unit, tracking and controlling below-the-line budget, creating promotions and communicating them to the sales force, entrusted to deputise for the brand manager on a frequent… Show more Key Duties and Responsibilities: Project managing events and selling Bosch products, liaising with external agencies and vendors, supporting 50-person sales force, acting as key contact for end-users, assisting brand manager with general duties, writing copy for catalogues, websites etc, proof reading for European business unit, tracking and controlling below-the-line budget, creating promotions and communicating them to the sales force, entrusted to deputise for the brand manager on a frequent basis with no supervision. Show less



Servigistics, a PTC Technology

• United States
• Software Development
• 1 - 100 Employee

• Event Marketing

  • Oct 2006 - Nov 2007

  I was contracted as a Part time Event Marketing Assistant with this worldwide computer company whilst at University. I have supported the management team in planning marketing events and have worked in sales promotions at the Birmingham NEC and the Amsterdam Rai. I was contracted as a Part time Event Marketing Assistant with this worldwide computer company whilst at University. I have supported the management team in planning marketing events and have worked in sales promotions at the Birmingham NEC and the Amsterdam Rai.