Senior Account Director

• Jun 2022 - Present

Director, Client Services

• Jul 2021 - Jun 2022

Manager, Client Services

• Dec 2020 - Jul 2021

Account Manager, Mobile Performance

• Jun 2019 - Dec 2020

Since 2017, Opn has been paving the way for the new era of user acquisition, providing high volume and high value users to many leading brands. Our approach of quality with transparency at scale has led us to be one of the fastest growing user acquisition platforms in the space.

Account Manager, Client Services

• Apr 2018 - May 2019

• Responsible for pre- and post-sales account management which includes media planning for cross-platform devices, custom content execution and sponsorship delivery• Managed a mix of brand direct as well as agency represented advertisers • Provided quarterly business reviews to advertisers to discuss optimization strategies and/or guidance regarding new opportunities• Assisted in streamlining procedures for both external and internal partners by creating single source documentation • Responsible for pre- and post-sales account management which includes media planning for cross-platform devices, custom content execution and sponsorship delivery• Managed a mix of brand direct as well as agency represented advertisers • Provided quarterly business reviews to advertisers to discuss optimization strategies and/or guidance regarding new opportunities• Assisted in streamlining procedures for both external and internal partners by creating single source documentation

Senior Manager, Strategic Alliances

• Feb 2015 - Sep 2017

• Managed YP’s multi-million-dollar Search Engine Marketing (SEM) campaigns across several platforms such as Google, Bing, Yahoo! Gemini and Facebook• Monitored SEM budget to ensure efforts are within the 10% positive/negative threshold set by Finance and the Senior Leadership Team• Collaborated with publishers, product managers and technical engineers to ensure technical implementation are correct and client performance are met• Provided in-depth analysis and optimization recommendations on key metrics to clients and internal stakeholders• Managed over 30+ distribution partners that indigested and displayed YP listings• Developed new portfolio management procedures for both external and internal partners

Senior Account Manager

• Mar 2014 - Nov 2014

•Owned day-to day operations of accounts from driving profitability to optimizing campaign performance•Identified and quantified revenue opportunities with new and existing accounts by formulating tactical strategies•Worked directly with the President to develop account/campaign metrics and expand product mix•Provided clients support, training and education to help them successfully run their digital advertising campaigns and achieve their ROI goals•Streamlined Account Management processes to improve efficiency

Account Executive, West Region

• Aug 2013 - Feb 2014

•Responsible for acquiring new digital media opportunities in the Western Region via Direct Advertisers or Agencies•Strategically collaborated with Sales Directors and Account Managers to formulate efficient media proposals for clients•Proficient in all types of digital pricing models including but not limited to: CPM, CPA and CPC•Knowledgeable in cross-platform campaigns and custom banner executions •Well-verse in performance marketing and brand awareness campaigns•Signed Beach Body, LLC into the CPXi’s Affiliate network•Worked on various travel and retail clients for Q4 2013 and FY 2014Simplixity is the managed media services division of CPXi. Simplixity takes the complexity out of making campaigns work. Whether its display, mobile, video or social, Simplixity works with you to deliver against your KPIs.

Strategic Account Manager | National West

• Nov 2010 - Aug 2013

• Collaborated with Account Executives and the Strategy Team to develop client proposals• Worked as day to day contact between Sales and internal partners (Yield Managers, Business Analysts and Ad Operations) to help identify growth opportunities on key accounts• Managed performance/branding campaigns to ensure campaign delivery, full revenue recognition and client objective success• Provided client optimization recommendations during the campaign and delivers a thorough post campaign analysis• Acted as a project manager for internal and external teams especially during custom product executions• Served as Subject Matter Expert on Premium Formats which includes products such as the Portrait, Billboard, Pushdown and Wall Paper• Served as an office Cultural Ambassador which includes the following duties: interviews potential candidates and promotes company events

Account Manager | Performance Group

• Apr 2008 - Oct 2010

• Responsible for maintaining several key accounts within the Financial Services• Collaborate with Account Executives and the analytic team to strategize various pricing and testing models for existing and new campaigns• Maintain client relationships by providing creative analysis and collaborating on optimization tactics• Work closely with the Campaign Managers in the Ad Ops department to traffic campaigns•Coordinate and implement new campaigns brought in by our Inside Sales and In-Market Sales team• Previously managed the Application Platform Vertical within MySpace• Previously managed the Dating Vertical within MySpace

Media Planner | Performance Group

• Jan 2007 - Apr 2008

• Assisted in managing promotional IAB inventory for MySpace and the IGN Network• Collaborated with cross-FIM/internal marketing partners to formulate a strategic media plan for individual campaigns• Worked closely with the Ad Ops team to ensure proper campaign launch and performance

Advertising Sales Planner

• Sep 2006 - Jan 2007

• Provided sales and account management support to the Vice President of Publishing • Generated campaign proposals and insertion orders for existing and prospective clients• Preserved ad agency relations who represented top automotive manufacturers• Worked closely with the Ad Traffic team to ensure proper campaign launch and performance• Monitored, optimized ad campaigns and facilitated receipt of ad creative• Maintained ad calendar and forecast inventory availability • Implemented new billing procedures and standards• Reviewed and resolved 3rd-party reporting discrepancies and client invoices prior to having it sent out• Executed reporting and billing requests for clients and the Vice President of Publishing

Sales Reporting Administrator/Campaign Manager

• Nov 2005 - Sep 2006

• Analyzed and provided statistical reports to the Vice President of Email Operations• Coordinated with the Director and Assistant Director of Database Marketing regarding email schedules to input specific information into a computerized database• Served as a liaison between clients and Account Executives to answer internal and external inquiries regarding Conversion Tracker pixels and its implementation• Supported Account Executive and Account Managers with email routings• Forecasted campaign performance by providing pacing and optimization reports to the Director of Account Management, Sr. Account Managers, Media Buyers and Media Planners• Provided recommendations to Sr. Account Managers of how to better campaign performance• Collaborated with Sr. Account Managers during month end billing• Generated billing reports to the accounting department