Experience

Growing Minds

• United States
• Consumer Services
• 1 - 100 Employee

• Marketing Cloud Consultant

  • Jan 2021 - Present

  Growing Minds is a Digital Marketing agency (official partner of Salesforce) specialized in solutions for Salesforce CloudsAs a Marketing cloud consultant in an agency, I've worked with a lot of different clients with different strategies and capacities. Today, I am responsible for: - Strategic sessions with clients about the creation of campaigns - Executions of campaigns ( building emails, journeys, automations, Cloud pages)- Client training about Marketing Cloud - Hosting webinars about digital Marketing and Salesforce new releases- Set up new Marketing Cloud Business units - Creating emails templates as well as customs HTML emails with interactive featuresAs a consultant, I became well-versed in Marketing Cloud, but I also diversified myself in other types of expertise. As of today, I am also monitoring: - Growing Minds' website - Growing Minds' Google Analytics

• Marketing Cloud specialist

  • Jan 2021 - Feb 2023



Philips

• Netherlands
• Hospitals and Health Care
• 700 & Above Employee

• Insights and Analytics Assistant

  • Feb 2020 - Jan 2021

  I am working on both Hospital pieces of equipment and Personal Health products, providing help with analytics and insights tools. - improvement of an online problems solving tool (online customer journey tool) and analysis of performances based on the tool - analysis of the Marketing modeling mix surveys for local markets I am working on both Hospital pieces of equipment and Personal Health products, providing help with analytics and insights tools. - improvement of an online problems solving tool (online customer journey tool) and analysis of performances based on the tool - analysis of the Marketing modeling mix surveys for local markets



UpWork

• United States
• IT Services and IT Consulting
• 300 - 400 Employee

• Freelancer Campaign Analyst & Email, automation specialist

  • Sep 2019 - Feb 2020

  Implementing and creating customer journeys, emailing campaigns, creation of designs and logos - Salesforce Marketing Cloud, Service Cloud - Mailchimp - Photoshop, Indesign Illustrator and Lightroom Implementing and creating customer journeys, emailing campaigns, creation of designs and logos - Salesforce Marketing Cloud, Service Cloud - Mailchimp - Photoshop, Indesign Illustrator and Lightroom



Teva Pharmaceuticals

• Israel
• Pharmaceutical Manufacturing
• 700 & Above Employee

• Digital Outbound specialist (INTERNSHIP)

  • Jan 2019 - Jul 2019

  I was supporting the business outbound strategy for generics and specialties, in Europe and for the International Markets. I was supporting the business outbound strategy for generics and specialties in Europe and the International Markets. • Administrator of 5 business units in Sales Force Marketing Cloud: I was helping the local markets to implement the CRM (data setup, creation of the first campaigns, automations, journeys, and sharing best practices about digital marketing) • Integration between outbound and inbound platforms: Point of contact between IT, vendors, and Business. Results : - 2 new services in Salesforce implemented in local markets (Service Cloud and Social studio) - 1 e-commerce website launched in France - 2 new business accounts set up in the Marketing Cloud. - 2 customer journeys and 1 website created to support the launch of a new Neurology product.



Teva Santé

• France
• Pharmaceutical Manufacturing
• 100 - 200 Employee

• Digital Marketing assistant (INTERNSHIP)

  • Jul 2018 - Dec 2018

  I was working in digital marketing B2B within the Pharmaceutical department of generics products. * Power user on Salesforce Marketing Cloud for the french business unit : - journey creation/ email/ automations/ triggered send * Creation of content (articles, newsletters, designs) * Planning and implementing a multichannel strategy: - managing distribution through the appropriate digital channel (visit help, website,emails, etc.) * Creating and analyzing reporting to match the KPIs Results of the last 3 months : - more than 25 K emails sent with an open rate of 45% (on average) - 3 automated journeys - 11136 new subscribers (from 08/30 to 10/08)



La Dépeche du Midi

• France
• Newspaper Publishing
• 200 - 300 Employee

• Marketing & Communication (INTERNSHIP)

  • Jul 2017 - Dec 2017

  I was working monitoring the Marketing and Communication campaign for the entertainment department of the Newspaper. • The implementation and follow-up of communication campaigns • writing creative briefs to graphic designers + producing visual content + videos • dealing with business partners (radios, displays, etc.) I was working monitoring the Marketing and Communication campaign for the entertainment department of the Newspaper. • The implementation and follow-up of communication campaigns • writing creative briefs to graphic designers + producing visual content + videos • dealing with business partners (radios, displays, etc.)