Experience

Designated PA

• United Kingdom
• Business Consulting and Services
• 1 - 100 Employee

• Senior Marketing Manager

  • Oct 2020 - Present



Venture Group Tenerife

• Spain
• Hospitality
• 1 - 100 Employee

• Digital Marketing Manager

  • Feb 2018 - Apr 2021

  Top-level social media strategy in addition to planning and content scheduling for 13 high end, luxury restaurant and nightclub brands across multiple platforms. Implementing, tracking and optimising multi-channel campaigns that include paid social, PPC, SEO, website and email marketing. Producing and analysing weekly reporting, feeding back and suggesting campaign improvementsComplete budget management, allocating spend across each platform and reporting on all aspects of success throughout the sales funnel, from brand awareness to engagement and consideration to purchase and customer loyalty. Oversee agency videographers and photographers, bringing our vision to life and engaging audiences of over 100,000 followers combined. Briefing in assets to designers and ensuring all marketing material remains high quality, on-brand, yet progressive and ahead of the curve. Coordinating digital campaigns with traditional marketing activities such as in-print and out of home.Ensuring all brand websites remain up to date and reflect current marketing campaigns. Keeping our presence up to date and active on review platforms such as Trip Advisor, Google My Business and Res Diary.



Childs Farm Ltd

• United Kingdom
• Personal Care Services
• 1 - 100 Employee

• Social Media Marketing Manager

  • Jun 2017 - Jan 2018

  Childs Farm is the fastest growing children’s toiletry brand in the UK. I joined the company to manage social media locally and internationally as the brand expanded into global markets. Responsibilities included: • Developing the Social Media and Influencer Strategy for the Brand and designing the look and feel of all social content across a range of platforms and briefing our design team on all content requirements. • Managing all aspects of paid advertising via Facebook Business Manager. • Leveraging web analytics and insights using Google Analytics.• Working with our PR agency to recognise and maximise opportunities for influencers and brand advocates.• Leveraging social media listening insights to inform social and broader plans with the greater marcom goals. • Utilising social analytics tool BrandWatch to report ROI for social paid campaigns. Working with all retailers on social marketing partnerships to promote in store launches and promotions.• Content creation using the Adobe Suite.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Social Media Marketing Manager

  • Mar 2015 - Jun 2017

  The voice of Microsoft to consumer and commercial audiences, managing both paid and organic editorial content. The primary functions of my role can be broken down into the following components: • Social media channel management – leading with creation and curation to drive purchase intent and advocacy. Handling of design process with creative agencies as well as in house team. • Driving the voice of the brand from our owned channels – building our ecosystem and influencer network. • Leveraging social media listening insights to inform social and broader plans with the greater marcom goals. Utilising social analytics tools – Simply Measured & Sprinklr, informing key business stakeholders, reporting ROI. • Customer service & best practice – developing standard operating procedures to deliver first class customer experiences, including escalation process for customer complaints.



Hyundai Motor UK

• United Kingdom
• Motor Vehicle Manufacturing
• 100 - 200 Employee

• Social Media Manager & Web Analyst

  • Aug 2014 - Mar 2015

  Sitting within the digital marketing team my role managed Hyundai’s social communities using both paid for and organic content. My role consisted of the following:• Creating and implementing weekly editorial calendars, measuring reach and engagement as well as moderating all channels and responding to customer comments/queries/complaints. • Running weekly website statistics reports including traffic analysis. • Collaborating with community managers across Europe to partner on global events such as, Paris and Geneva Motor Shows as well as PR led activity surrounding product launches. • Identifying potential brand advocates within communities and recommend activities to harness their positivity. • Integrating our social media strategy into CRM/PR/Sponsorship campaigns as appropriate.



Microsoft

• United States
• Software Development
• 700 & Above Employee

• Digital Marketing Assistant

  • Aug 2013 - Jul 2014

  Based within education marketing, the main function of my role involved creating editorial content for three diverse blog channels. Other areas within my role included:• Assisting implementation of the UK Edu team’s marketing and community initiatives.• Coordinating internal and external stakeholders to ensure its effectiveness, working alongside international teams on projects/events and campaigns. • Creating compelling editorial and managing a schedule of content. 6 blogs per day, avg. 3000 hits per post. • Manage online communities – Facebook, Twitter, Slideshare. • Increase web traffic, optimising SEO, PPC campaigns as well as monitoring effective benchmarks for measuring the growth of the community (blog, Facebook, Twitter & SlideShare), and analyse, review, and report on the effectiveness of new initiatives. • Design briefs and copy writing for marketing materials such as whitepapers, eBooks, emails, sales brochures, data sheets, conference and events collateral. • Website development and project management: Windows 8 in Education, ownership of user experience.



Hillsong

• Live Events Registrations Manager

  • Jan 2012 - Nov 2012

  Managing arena events ticket registrations, sales and distribution for a not for profit organisation. Overall management of event registrations and ticket sales department managing a team of 50 volunteers during live shows and events.• Overall manager of event registrations customer call centre with a team of 30 volunteers. • Creating logistics proposals taking an annual 8,000 delegate conference from UK to Holland & Sweden.• Product design of wristbands, conference exhibition stands, t-shirts and other promotional materials• Working alongside logistics departments at o2 Arena, Earls Court, Royal Albert Hall and Wembley Arena. • Design, set up & management of all online ticketing/registration systems and sales.



Incisive Media

• United Kingdom
• Media Production
• 300 - 400 Employee

• Events Coordinator

  • Oct 2010 - Jan 2012

  My role within event operations was incredibly diverse, planning large scale events, exhibitions and awards ceremonies within the UK and Europe for Insurance and business technology sectors. Working on brands such as Computer Reseller News, Computing Magazine, Insurance Age and Post. My day to day responsibilities included the following: • Working alongside editors and publishing team to define event requirements. • Venue sourcing and site visits to ensure requirements met for events, complete contract and supplier management. • Event administration including helping delegates with their online registration, inputting event details into a CRM.• Distributing delegate emails and all correspondence. • Sourcing events entertainment, AV management, overseeing contracts, payment and all supplier relationships. • Overseeing event and managing on the day. • Post event reporting and evaluation.



Outsourcery

• IT Services and IT Consulting
• 1 - 100 Employee

• Events Marketing Executive

  • Nov 2009 - Oct 2010



Computer People

• Sales Support Assistant

  • Jan 2009 - Nov 2009