Experience

The Aje Collective

• Australia
• Retail Apparel and Fashion
• 200 - 300 Employee

• Senior Social Media Manager

  • Nov 2022 - Present



NET-A-PORTER

• United Kingdom
• Retail
• 700 & Above Employee

• Global Social Media Manager

  • Jun 2019 - Sep 2022

  - I manage the overall organic social media strategy, including platform management for NET-A-PORTER Instagram, Facebook, Twitter, YouTube, Pinterest, TikTok, PORTER Instagram and Facebook, as well as oversee APAC channels Kakao, WeChat & Weibo (run remotely via local teams) - Drive all social media KPI’s including social metrics, follower growth, impressions and engagements and commercial, traffic to site and sales. - Drive engagement by creating socially first content that resonates with our audience, including both imagery as well as long & short form video. - Collaborate with creative, editorial and content teams to develop and elevate social media content. - Work hand in hand with the brand campaign, trade, buying and merch teams to make sure product is at the very core of social content and key messages are communicated. - Develop pipeline of Gen Z & Millennial customers by creating a dedicated strategy & content plan on TikTok. I managed the launch of NET-A-PORTER on TikTok in 2021. - Drive commercial opportunities through platform specific e-commerce solutions on Instagram, Pinterest and TikTok. I worked on the alpha Instagram Checkout project in 2019. - Hold platform relationships. - Manage the organic social media budget and optimise throughout the year as appropriate. - Social media reporting and presenting back to the business on a regular basis. - Educate & train the wider marketing team about social media best practice. - Partner with the sales team to develop proposals for brands & partners. - Monitor competitor activity and industry innovation to ensure NET-A-PORTER remains ahead of the curve. - Provide strong, inspiring leadership to a team of 3 Social Media Executives. - Report directly into the Chief Marketing Officer. Show less



Harvey Nichols

• United Kingdom
• Retail
• 700 & Above Employee

• Social Media Manager

  • Jan 2017 - Jun 2019

  Harvey Nichols is a luxury fashion department store with 8 stores within the United Kingdom & Ireland. - I managed & developed both the organic & paid social media strategy across Instagram, Facebook, Twitter, YouTube, Snapchat & Pinterest. - I drove all organic & paid social media KPI’s including social metrics, follower growth, impressions & engagements as well as commercial, traffic to site and sales. - Devised and implemented creative, strategic, and press-worthy social media campaigns to support the marketing calendar & key new brand launches. - Collaborated with the editorial & creative teams to develop engaging, product led social-first content - Worked alongside the ecommerce team & buyers to make sure key products are communicated. - Managed the social media for the launch of Fenty Beauty by Rihanna within the UK in 2017. - Agency partner management for paid social. - Managed the social media budget - Lead a team of 2 Social Media Executives. Show less



Zizzi Restaurants

• United Kingdom
• Restaurants
• 700 & Above Employee

• Digital Assistant Brand Manager

  • Nov 2014 - Dec 2016

  With over 140 restaurants in the United Kingdom and Ireland, Zizzi is a casual dining chain. My role within Zizzi consisted of managing the website, PR and social media. Key responsibilities: - I managed & developed the Zizzi Social Media Strategy – including managing campaigns, building and overseeing communities, social listening, devising and posting creative and engaging content and measuring and analysing current performance. I grew the Zizzi social community base from just 65 000 to 140 000. - I implemented a successful SEO project which saw our average organic traffic to the website per period grow by 11% in FY 15/16 from FY 14/15. - I helped to deliver a new, consumer journey focused Zizzi website which went live in May 2016. The new website saw average bookings from 2015 to 2016 increase by 14.11%. - I managed the Zizzi celebrity ambassador program, which drives 14 pieces of ambassador coverage on average per month. - I helped to successfully launch the first ever Zizzi restaurant in Dublin, Ireland in April 2016, in which I project managed the PR & Marketing. This included a launch event, which was attended by local press, influencers & celebrities. - I managed the PR & Marketing for the launch of Zizzi in Belfast, Northern Ireland. - In August 2015, I helped to launch a new communication platform - Gamification. This involved working with an agency to build a game on the Zizzi website with the aim of driving engagement, building the national database & driving footfall into restaurants. - For the first 12 months of this role I also coordinated and implemented the Zizzi E-CRM programme, including the delivery of weekly national emails, local refurbishment and new restaurant opening emails. I also managed the customer journey for all promotional activity and acted as the key contact for promotional aggregators - supplying codes. Show less



Retail Apparel Group

• Australia
• Retail
• 100 - 200 Employee

• Social Media Coordinator

  • Aug 2013 - Oct 2014

  I managed the social media presence for all Retail Apparel Group (RAG) brands including yd., Tarocash, Connor & Johnny Bigg. My primary responsibilities involve creating & implementing the social media strategies for all brands, developing brand awareness, generating inbound traffic & driving revenue. Key Responsibilities: • Responsible for daily posts/tweets to all applicable social media outlets (Facebook, Instagram, Twitter, Pinterest, Google+, YouTube, LinkedIn, Wordpress) • Managing the social media calendar by responding to key moments in the marketing calendar with online activity. • Ensuring consistency of messages across multiple networks for all brands whilst maintaining each brands DNA • Writing social media content. This includes regular blog entries on fashion news, brand news and other topics for 'The Man Blog' by Tarocash. • Reporting and tracking of results • Researching popular fashion topics and news stories. • Assisting with site content including articles and product descriptions. • Curating and generating content which is search engine optimised. • Link building to optimise search engine traffic. • Communicating with bloggers to generate links to Retail Apparel Group websites. • Assisting with site Content Management Systems (CMS) to make changes, upload content etc. • Acting as initial point of contact for all online customer requests or queries on social media • Assisting Customer service Show less



diva

• Australia
• Retail
• 100 - 200 Employee

• Ecommerce Coordinator

  • Jul 2012 - Aug 2013

  diva, part of BBRC (BB Retail Capital), is an Australian fashion accessories company. During my time at diva I was the Ecommerce Coordinator. I was responsible for the following: - Daily commercial trading of the website. - Managing the daily running of the diva website (content upload, markdown’s, homepage takeover’s). - Managing, creating & reporting on twice weekly e-newsletters (EDM's). - Coordinator weekly photoshoots. - Creating the weekly ecommerce sales report. - Managing & reporting on all social media platforms (Facebook, Instagram, Twitter, Pinterest). - Running Google Analytics & Futura sales reports. - Managing the diva blog, including creating new content on a daily basis. - Working with third party agencies (including SLI & DGM). - Managing online promotions & campaigns. Show less



Golightly

• Australia
• Public Relations and Communications Services
• 1 - 100 Employee

• Showroom Coordinator

  • Feb 2012 - Jul 2012

  GOLIGHTLY is a Sydney based communications leader in the fashion and lifestyle sectors, and the force behind the Australian expansion of many of the industry’s most-successful brands. During my time at GOLIGHTLY I was the Showroom Coordinator, in which my tasks included: - Assisting in the daily running of a fashion PR showroom. - Managing the sample collections for a number of Australian and International brands. - Liaising with the Press. - Monitoring the press daily for client coverage as well as manage client editorial reports monthly. - Assisting in PR events and promotions. - General administration duties Show less



Prada Group

• Italy
• Retail Luxury Goods and Jewelry
• 700 & Above Employee

• PR & Advertising Assistant

  • Nov 2011 - Feb 2012

  I completed a four month Public Relations & Advertising Internship at Prada Group Australia. During the internship I managed the sample collection for both Prada and Miu Miu, helped to liaise with the press, as well as assisted with the monthly editorial and advertising reports. I also helped to organise and administer the seasonal sample sales for both Prada & Miu Miu. I completed a four month Public Relations & Advertising Internship at Prada Group Australia. During the internship I managed the sample collection for both Prada and Miu Miu, helped to liaise with the press, as well as assisted with the monthly editorial and advertising reports. I also helped to organise and administer the seasonal sample sales for both Prada & Miu Miu.



Tanner Krolle

• United Kingdom
• Retail Apparel and Fashion

• Online Marketing Assistant

  • May 2011 - Jul 2011

  Completed an online marketing internship at the luxury leather bags and accessories company, Tanner Krolle. Responsibilities included: - Independently composed weekly Tanner Krolle newsletters that were sent to over 10,000 + subscribers - Facilitated the editing and maintaining of the Tanner Krolle Ecommerce website - Helped in any sales and stockroom requirements - Administration duties Completed an online marketing internship at the luxury leather bags and accessories company, Tanner Krolle. Responsibilities included: - Independently composed weekly Tanner Krolle newsletters that were sent to over 10,000 + subscribers - Facilitated the editing and maintaining of the Tanner Krolle Ecommerce website - Helped in any sales and stockroom requirements - Administration duties