Experience

Promofix- Media

• Austria
• Advertising Services

• Sales Director - KSA Market

  • Apr 2019 - Present

  - Develop and implement an innovative growth driven media commercial strategy in the Saudi market across major cities and where opportunities occur- Set media strategies and engage in the development, on client initiative program for direct clients to enhance awareness of Promo-Fix products and drive revenues- Review and assess the potential to develop strategic partnerships with industry players - project manager on footfall attribution solution- Liaise with relevant internal departments to ensure that clients’ needs are met - Communicate with all major stakeholders (internal and external) to achieve business objectives, creating a portfolio of digital media agencies and trading desks to spend on digital advertising- Organizing B2B meetings and business roadshow in KSA



DMS (Member of the Choueiri Group)

• Sales Manager

  • Jan 2016 - Mar 2019

  - Lead on establishing digital projects with clients and agencies by identifying and evaluating opportunities and synergies- Define and negotiate business models based on a deep understanding of the market- Develop and implement business plans for new clients or products while liaising with different departments- Cross sell DMS portfolio to clients and agencies to grow DMS market share- Lead sales on Anghami leading app in the music industry, leasing between client and Anghami team to develop content and ensure performance - Provide campaign optimization solution to both clients and Advertising Operation team- Develop post campaign analysis report to clients and agencies to ensure achievement of campaign KPIs and ROI- Develop and build a solid and credible business relationships with publishers to create better opportunities



Al Watan Newspaper

• Qatar
• Newspaper Publishing
• 1 - 100 Employee

• Media Sales Manager Western Region

  • Oct 2012 - Dec 2015

  - Manage a portfolio of local and international MBUs and the entire subsidiary agenciesAchieved a 37% YoY growth of sales in 2013 - Develop multi-level relationships with agencies and MBUs- Manage and grow accounts by developing business programs related to their forecast - Manage a portfolio of local and international MBUs and the entire subsidiary agenciesAchieved a 37% YoY growth of sales in 2013 - Develop multi-level relationships with agencies and MBUs- Manage and grow accounts by developing business programs related to their forecast



Creative Edge International - Jeddah, KSA

• Media Sales Manager

  • Jul 2009 - Sep 2012

  - Handle Equestrian Segment on STV1 Chanel- Act as Media Representative of L.E.D screens inside football stadiums Achieving 105% of allocated target for 3 consecutive years- Manage a portfolio of local / international MBUs and the entire subsidiary agencies- Develop multi-level relationships with agencies and MBUs- Manage business relationship and build a strong partnership with our supplier Sela Sports based on the company’s strategic plan - Handle Equestrian Segment on STV1 Chanel- Act as Media Representative of L.E.D screens inside football stadiums Achieving 105% of allocated target for 3 consecutive years- Manage a portfolio of local / international MBUs and the entire subsidiary agencies- Develop multi-level relationships with agencies and MBUs- Manage business relationship and build a strong partnership with our supplier Sela Sports based on the company’s strategic plan



TDA Advertising Agency – Jeddah, KSA

• Account Executive

  • Sep 2007 - Jun 2009

  - Manage clients’ budgets in terms of media spending- Prepare media plans and follow-up with the creative team- Lease with clients on a regular basis to ensure satisfaction and material submitting on time - Manage clients’ budgets in terms of media spending- Prepare media plans and follow-up with the creative team- Lease with clients on a regular basis to ensure satisfaction and material submitting on time