Experience

RAB

• United States
• Advertising Services
• 1 - 100 Employee

• Member Response Manager

  • Jul 2021 - Present

  As the Member Response Manager my role is to assist radio station sellers in closing sales and encouraging them to use RAB products, services, and programs. I work closely with our members and meet their daily requests for sales research and tools. With vast experience in managing and creating a business development team, I understand the importance of building positive working relationships with our members. As the Member Response Manager my role is to assist radio station sellers in closing sales and encouraging them to use RAB products, services, and programs. I work closely with our members and meet their daily requests for sales research and tools. With vast experience in managing and creating a business development team, I understand the importance of building positive working relationships with our members.



V-Teck Communications, Inc.

• Bellefontaine, Ohio, United States

• Professional Sales Executive

  • Jan 2021 - Jun 2021

  Responsible for selling, servicing and collecting advertising time and marketing services to clients in the Bellefontaine, Urbana and Marysville, Ohio area for PeakofOhio.com, WPKO 98.3, WBLL 1390 AM, 107.3Drive and 106.9 The BULL. Responsible for selling, servicing and collecting advertising time and marketing services to clients in the Bellefontaine, Urbana and Marysville, Ohio area for PeakofOhio.com, WPKO 98.3, WBLL 1390 AM, 107.3Drive and 106.9 The BULL.



Freelance

• Freelance Public Relations Consultant

  • Aug 2020 - Jan 2021



CME Federal Credit Union

• United States
• Banking
• 1 - 100 Employee

• Vice President Member Communications and Education

  • Jan 2016 - Jan 2020

  Reporting to CEO and serving as an integral member of the senior leadership team. Responsible for the development, implementation and maintenance of the strategic marketing, social media, education, and public relations plans. Organized, planned and directed the activities and staff in Member Communication and Education Department. Supported and communicated the overall strategy, contributing to the successful operations of this $280 million asset size credit union. Participated in credit union events, leadership organizations, and as a public speaker locally and nationally. Successfully launched and initiated several public relations events that provided recognition to the credit union through the Columbus Fire Department’s Annual Firefighters for Kids Toy Drive and Local Hometown Hero programs. Initiated financial literacy programs to members and students through social media. Successfully launched new website and branding strategy to support brand of the credit union and its close relationship with first responders. Show less

• Vice President Of Marketing And Business Development

  • Oct 2010 - Jan 2016

  Initiated and developed CME's marketing and business development team and grew the department to a full-time staff of 5. Generated and maintained relationships with current members as well as promoting the advantages of a credit union to current business owners, employee groups, municipal leaders and Human Resources professionals. Expanded social media efforts and created standardized branding messages by creating a detailed branding guide.

• AVP of Marketing/Business Development

  • Mar 2006 - Oct 2010

  Upon joining the credit union in 2006, immediate responsibilities included promoting CME by developing, creating and implementing various marketing campaigns. Attended professional networking events and conferences to further the understanding of credit unions compared to other financial institutions. Created and developed the “credit union difference” campaign and promoted the services and benefits, thus increasing membership and usage of products offered.• Emphasized the importance of brand identity throughout the credit union• Started an “on-boarding” communication strategy to new members with consistent printed collateral for 12 months, featuring various offers that would be financially beneficial to the member• Coordinated all marketing materials to sales staff to insure they possessed the tools needed for successful sales results• Launched and coordinated 2 grand openings for 2 new branch locations• Started a formal Business Development plan with specific goals and incentives for potential new staff• Created and coordinated a formal media relations plan to include advertising to meet annual budget Show less



Equity Commercial Real Estate Solutions

• United States
• Real Estate
• 1 - 100 Employee

• Marketing Director

  • 1999 - 2006

  Established Public Relations efforts to market this full-service real estate development and construction company to media outlets via news releases, media alerts, press kits and special events. • Established graphic and branding standards, increasing name recognition for the organization • Produced and wrote internal and external newsletters • Created and designed in-house brochures, flyers, real estate proposals and sales packets • Served as the media spokesperson and coordinated all media relations, including ground breakings and attending city council events Show less



Mental Health Association of Franklin County

• Program Director

  • 1996 - 1999

  Coordinator of professional conferences and special events. Advocate for mental health services and reducing the stigma of mental health issues. Coordinator of professional conferences and special events. Advocate for mental health services and reducing the stigma of mental health issues.



MF Schwab & Associates, Advertising Agency

• Marketing Director

  • 1992 - 1996

  Account coordination and creative concepts for several clients. Account coordination and creative concepts for several clients.



Columbia Gas Distribution Companies

• Media Representative

  • 1984 - 1992

  Media spokesperson for Columbia Gas of Pennsylvania, Columbia Gas of Maryland, Columbia Gas of New York Media spokesperson for Columbia Gas of Pennsylvania, Columbia Gas of Maryland, Columbia Gas of New York