Experience

The College of Law Australia

• Australia
• Law Practice
• 200 - 300 Employee

• Communications Consultant

  • Sep 2022 - Present

  Working with the College of Law as a permanent communications consultant across content strategy and production, media and public relations, and providing general communications support to the Chief Marketing Officer. Working with the College of Law as a permanent communications consultant across content strategy and production, media and public relations, and providing general communications support to the Chief Marketing Officer.



JT.ID Communications

• Director

  • Feb 2022 - Present

  Delivering a highly tailored communications service to a select group of clients. Including media consultation and liaison, content strategy and delivery, and profile management. Clients include: The College of Law; Loan Market Group, the Australian Fashion Council and BresicWhitney. Delivering a highly tailored communications service to a select group of clients. Including media consultation and liaison, content strategy and delivery, and profile management. Clients include: The College of Law; Loan Market Group, the Australian Fashion Council and BresicWhitney.



Colliers

• Canada
• Real Estate
• 700 & Above Employee

• Director Public Relations and Media at Colliers International

  • Aug 2021 - Jan 2022

  In my directorship at Colliers I established a national PR department with a focus on NSW, Victoria and Queensland. I employed and trained state PR managers, established national protocols and implemented extensive media analytics, working closely with Australia's leading media monitoring supplier. I significantly expanded Colliers' media network and further developed journalist relationships across key national and state-based business press, B2B websites and consumer property press. This included print, broadcast and online outlets. Within one month of joining Colliers I led the business to a 44% brand share of voice, double that of its closet competitor, this was maintained throughout my six-month tenure. I worked closely with the executive team, marketing division and national network of agents to engage and re-frame the PR strategy. In January 2022 I moved on in order to establish my own communications consultancy.



The Agency Real Estate Australia

• Australia
• Real Estate
• 100 - 200 Employee

• Head Of Media Relations

  • Mar 2020 - Aug 2021

• Head Of Communications

  • Mar 2017 - Mar 2020

  Working closely with CEO Matt Lahood and the executive team I managed national media relations, including company, executive, agent and property coverage. Along with national media management, I was responsible for executive-level communications.Joining The Agency brand (east coast) at its inception in March 2017, the company achieved exponential growth to nine offices along the east coast within one year. As a start-up, brand exposure was reliant on public relations activity, property and agent marketing and the company's own content production.I created and implemented the brand's communications strategies throughout the national expansion.Forming strong relationships with industry journalists and internal stakeholders across the business was key to the brand's success. By 2019, media penetration reached new levels. On average, I achieved $2 million worth of national media coverage per month, this continued to grow year on year. Along with brand awareness, I was responsible for the CEO Matt Lahood's communications and profile management as he led The Agency's rapid expansion.“Jacqui is exceptional when it comes to communications and content – I’m thrilled to have her heading up this role on behalf of our brand and valued clients,” Matt Lahood, CEO, The Agency.



Campaigntrack

• Australia
• Advertising Services
• 100 - 200 Employee

• Content Marketing & Communications Manager

  • Aug 2015 - Jan 2017

  Charged with heading up Campaigntrack's Content Marketing Division I produced industry, brand and product-related content for the real estate market. I produced and edited the company's blog, disseminated content across the company's social media platforms and in January 2016 launched the company's first e-newsletter program to an extensive national and international client database. I managed internal and external marketing communications. Working closely with internal stakeholders I produced brand and product value statements, sales collateral and company communications on behalf of senior management.



Contractor

• Online Editor, Content Producer, Writer

  • Jul 2014 - Jul 2015

  Clients included: Corporate writing firm Editor Group (http://editorgroup.com); Fairfax (Domain.com.au); public relations and communications agency WM (www.w-m.com.au); creative agency eskimo Design (http://www.eskimodesign.com.au/); and insurance, property, communication and education organisations. Clients included: Corporate writing firm Editor Group (http://editorgroup.com); Fairfax (Domain.com.au); public relations and communications agency WM (www.w-m.com.au); creative agency eskimo Design (http://www.eskimodesign.com.au/); and insurance, property, communication and education organisations.



Domain

• Australia
• Real Estate
• 700 & Above Employee

• Online content producer

  • Jun 2014 - Jun 2015

  A regular writer for Domain.com.au/blog I wrote long-format guides, feature articles and blogs across all areas of residential real estate. Articles produced were in line with brand, audience and search engine optimisation (SEO) objectives. Content topics included: buying, selling, investing, personal finance, renovating, Australian architecture and interior design. A regular writer for Domain.com.au/blog I wrote long-format guides, feature articles and blogs across all areas of residential real estate. Articles produced were in line with brand, audience and search engine optimisation (SEO) objectives. Content topics included: buying, selling, investing, personal finance, renovating, Australian architecture and interior design.



The Urban List Sydney

• Content Manager

  • Jun 2013 - Jun 2014

  As Content Manager I was responsible for the launch of The Urban List Sydney in August 2013. I established the Sydney office, created all Sydney content in preparation for launch and positioned the site within the existing market. Regular tasks included commissioning, editing or writing on-site content and management of the Drupal CMS. On a daily basis I undertook SEO strategy, engaged Google Analytics and worked with marketing to promote the site via social media channels and promotional campaigns in order to build audience engagement and B2B relationships.



Contractor

• Editor/ Writer/ Art Director

  • Nov 2012 - Jun 2013

  Clients included: Vivid Festival, Mr. Waller, WM agency & Citrus Media. Clients included: Vivid Festival, Mr. Waller, WM agency & Citrus Media.



Studio Magazines

• Group Editor

  • May 2010 - Dec 2012

  In the position of Group Editor I was responsible for the editorial and project management of six Studio Magazines titles: Studio Bambini; Studio Bambini Directory; The Masters Of Jewellery: The Masters of Weddings; Studio Brides; and My Perfect Wedding Planner. The role required the planning, commissioning, budgeting and production of all six titles, as well as coordination between the design, fashion, advertising and production departments. In the position of Group Editor I was responsible for the editorial and project management of six Studio Magazines titles: Studio Bambini; Studio Bambini Directory; The Masters Of Jewellery: The Masters of Weddings; Studio Brides; and My Perfect Wedding Planner. The role required the planning, commissioning, budgeting and production of all six titles, as well as coordination between the design, fashion, advertising and production departments.



Thames & Hudson

• United Kingdom
• Book and Periodical Publishing
• 100 - 200 Employee

• Contract Editor

  • May 2011 - Aug 2011

  Edited INTERIORS Australia & New Zealand by Mitchell Oakley Smith. Edited INTERIORS Australia & New Zealand by Mitchell Oakley Smith.



Jacqui Thompson Design

• Set Design and Art Direction for Television and Events

  • Oct 2004 - Jun 2010

  For a six-year period undertook set design and art direction for television and events on a project basis. A number of commercial interior design projects were also undertaken for Foxtel in Sydney and Melbourne. Clients included: Foxtel, Channel Nine and Channel Seven. For a six-year period undertook set design and art direction for television and events on a project basis. A number of commercial interior design projects were also undertaken for Foxtel in Sydney and Melbourne. Clients included: Foxtel, Channel Nine and Channel Seven.



Freelance Copy Editor

• Copy Editor

  • Dec 2004 - May 2008

  Worked as a freelance copy editor in conjunction with running Jacqui Thompson Design. Titles included: Russh, YEN, Dazed & Confused Australia and Curvy magazines. Worked as a freelance copy editor in conjunction with running Jacqui Thompson Design. Titles included: Russh, YEN, Dazed & Confused Australia and Curvy magazines.



YEN Magazine

• Editor

  • 2008 - 2008

  As editor of YEN magazine I established the editorial tone, commissioning and editing all content. I oversaw an extensive freelance network and an internal creative team. I was responsible for the delivery of each YEN edition. As editor of YEN magazine I established the editorial tone, commissioning and editing all content. I oversaw an extensive freelance network and an internal creative team. I was responsible for the delivery of each YEN edition.



Universal Media Co

• Australia
• Media Production
• 1 - 100 Employee

• Deputy Editor WellBeing Magazine

  • Mar 2004 - Oct 2004

  Deputy Editor for WellBeing Magazine. Deputy Editor for WellBeing Magazine.