Jacqui Richards

Managing Partner at Superunion
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Contact Information
us****@****om
(386) 825-5501
Location
City of Cape Town, Western Cape, South Africa, ZA
Languages
  • Afrikaans Native or bilingual proficiency
  • English Professional working proficiency

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Bio

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Credentials

  • Degree Marketing Communications and graphic design
    University of North West - Potchefstroom Campus
    Jan, 2002
    - Nov, 2024

Experience

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Managing Partner
      • Mar 2007 - Present

    • United Kingdom
    • Advertising Services
    • 100 - 200 Employee
    • Client Service Director
      • Mar 2007 - Present

      I head up the Client Service team in the Brand Union Cape Town office, responsible for delivering high quality work and service to our clients and within the business.As part of the management team in the Cape Town office, responsibilities also includes culture and carreer development. Driving business strategy and revenue management (profitability, forecasting and chargeability) and maintaining long term relationships with partner agencies and key clients.My career really went in full swing in 2007 at Enterprise IG (Brand Union) as Account Executive, growing into my current position as Client Services Director in less than 7 years - being rewarded for hard work, determination and business growth.2007 Account Executive 2008 Account Manager 2009 Senior Account Manager2010 Account Director 2011 Client Director 2012 Appointed to Cape Town Management team 2013 Client Service Director 2017 On Brand Union Africa EXCODuring this time, I have had exposure to a diverse range of clients (Financial services, Liquor, Telecommunications and Retail) and projects (strategy, creative, communications, production etc.).Current key clients:- Pernod Ricard South Africa- Standard Bank- Mix TelematicsSome past clients...to name only a few:- Allan Gray - TFG (The Foschini Group)- Trudon ( TDS)- ABSA- Liberty Properties - Safaricom (East Africa)- Eabl (East African Breweries)- Dangoti (East Africa)- ARM (Nigeria) - Kapsi Paint (Egypt) - Altech Autopage Cellular- Systemsfusion- Laughing Cow CheeseStrengths:- Project Management - Management- Revenue/ Financial Management - Brand Engagement - Brand Strategy - Brand identity - Packaging - Public Relations - ATL and BTL communications- Event management - Sponsorship strategy and management

    • South Africa
    • Advertising Services
    • 1 - 100 Employee
    • Project Manager
      • Apr 2005 - Mar 2007

      In Johannesburg was met with the opportunity to work in a small through the line agency. My key responsibilities included project management on large scale ATL, BTL and PR campaigns.Clients and Projects:- Integrisure (short term insurance)- SABC- Johannesburg ZooResponsibilities included:1. Marketing & advertising- Creative input, managing layout designer and bookings for printed media.- Creative input, copy writing, recording and production of radio adverts.- Planning and production of presentation and promotional videos.- Managing the creative and designing of corporate marketing material (e.g. brochures, pamphlets)- Planning and executing Marketing & Communication plans.2. Public relations- Planning, collecting data, writing and sending out news releases to the media.- Liaison and relationship building with print media, radio and television for possible advertising and media coverage.- Planning and managing the design and production of corporate newsletters.- Developing concepts and advising clients on communication to their clients.- Creative input, advice and finalising of presentation material.3. Liaison with internal and external public- Organising and managing media functions and conferences.4. Special events- Concept and planning assistance of Year End functions and other small functions.- Planning of product launches for the media and public.

    • South Africa
    • Higher Education
    • 200 - 300 Employee
    • Assistant Marketing Manager
      • Jan 2002 - Mar 2005

      My passion for sport and sport development lead me down the path of becoming a assistant marketing manager at the PUK-Rugby Institute. Responsibilities included sponsorship liaison, campus activations, and player activities, fundraising events and graphic design.Responsibilities detailed:1. Marketing & advertising- Design of marketing material, such as posters, pamphlets, screen savers and programmes.- Conceptualising and planning of all marketing with the head of marketing.- Marketing and promotions at of the PUK Rugby and Leopards Home Games – to ensure full capacity crowds at home games.- Involved in promoting and marketing of billboards and advertising space in and around local sports grounds.2. Fund canvassing- Organized music events: Theuns Jordaan ± 3000 people attended in 2003 and 2004.- Participated in the organizing of the "Manne-Aand" – social fundraising event for men. Approximately 700 people attended in 2003 and 800 in 2004.- Responsible for the launch of Hostel Rugby in 2003 and 2004. ± 3000 students attended.- Took part in organizing of tours for the 2003/2004 Tri Nations Rugby Test in Cape Town & Durban, 400 rugby supporters on tour in 2003 & 2004.3. Organizing of special events- Organized the Year End Formal Dinner for the North-West University Rugby Institute in Potchefstroom, South Africa. 250 couples attended the event.- Organized Informal "Dines" (dinner) for respective rugby teams. 200 people attended.4. Liaison- Responsible for all liaison functions for the rugby institute involving the main campus of the university, including all liaison with rugby players, the media, sponsors, advertisers, students and parents.5. Web design- Solely responsible for the design, management and updating of the PUK Rugby Institute's web page.

Education

  • Potchefstroom University Campus, NWU
    Baccalaureus Degree, Corporate Communication & Graphic design
    1999 - 2002
  • Potchefstroom Gimnasium
    Matric
    1993 - 1998

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