Growth Marketing Manager

• Jan 2023 - Present

Product Marketing Manager

• Jun 2021 - Dec 2022

Develops and executes marketing and lead generation plans aimed at achieving program-specific enrollment targets for a portfolio of higher education partner/clients. edX is the education movement for restless learners. We’ve brought together over 40 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one global online learning platform that supports learners at every stage. Develops and executes marketing and lead generation plans aimed at achieving program-specific enrollment targets for a portfolio of higher education partner/clients. edX is the education movement for restless learners. We’ve brought together over 40 million learners, the majority of top-ranked universities in the world, and industry-leading companies onto one global online learning platform that supports learners at every stage.

Associate Director of Marketing

• Aug 2014 - Jun 2021

As the Associate Director of Marketing, I concept, write, and project manage integrated marketing campaigns that express the College's brand values and drive audience growth. This includes:[Marketing Campaigns]Develops and implements integrated marketing strategy, leads campaign execution, and measures results through ongoing analysis [Content Strategy]Manages concept ideation, messaging, brand position, content generation, and creation of marketing assets[Content Development]Uses range of tactics and resources, including interviews with customers or subject matter experts, concept workshops, and outside research [Production] Lead photo and video shoots, providing creative direction and vendor management[Marketing Automation]Administers HubSpot marketing solution and collaborates with CRM administrators to nurture and enhance Salesforce integration[Leadership]Serves on organization-wide, cross-functional teams to advance the strategic initiatives of the College and achieve compliance with accreditation agencies Show less

Marketing Specialist

• Nov 2011 - Aug 2014

Responsible for developing editorial content for quarterly print publication, executing quarterly enrollment communication plans, and supporting TV and photo shoots.

Marketing & Events Specialist

• Feb 2009 - Nov 2011

Contributed to economic and community vitality of downtown Nashua, NH, through year-round event planning, marketing campaigns, and small business promotion. Produced award-winning events such as the Winter Holiday Stroll and the Taste of Downtown Nashua, which earned recognition as the top regional events by the Nashua Telegraph and New Hampshire Hippo. [Event Planning & Production] Booked talent and managed contracts for performers, bands, and event vendors [Communications & Branding] Composed and edited all communications across all platforms, touch points, and audience segments enhancing quality and consistency of tone, style, and format [Project Management] Used project management essentials to build, grow, and scale marketing plans and playbooks, bringing efficiencies and quality to annual events and programs Show less