Experience

BevNET.com, Inc.

• United States
• Food and Beverage Services
• 1 - 100 Employee

• Director of Marketing

  • Jan 2022 - Present

  I am currently the Director of Marketing and Taste Radio co-host at BevNET, which is a trade media company producing daily reporting, original video series, virtual events and industry conferences for the natural food, beverage and beer communities. I also produce our Elevator Talk video series that introduces emerging food and beverage brand founders to the industry. I joined the BevNET team in 2014 and currently help manage our growing San Diego office.

• Marketing Manager

  • Jan 2021 - Jan 2022

• Senior Product Marketing Specialist / Elevator Talk Producer

  • Jan 2020 - Jan 2021

• Marketing Communications Specialist

  • Feb 2016 - Jan 2020

• Sales & Marketing Administrator

  • Oct 2014 - Feb 2016



JRB Management Services

• Digital Marketing Consultant & Account Manager

  • Oct 2012 - Jun 2019

  - Conducted a detailed analysis of each new prospective client’s online presence and wrote a detailed proposal of services - Analyzed competitive landscape for all new clients and aided in creation of business plans - Created original social media profiles and produced appropriate content for various client’s brands on multiple outlets - Drove interaction with potential customers of clients through responding to online reviews and social media activities like Twitter Chats, promotions/contests and tracking Google Alerts with relevant keywords - Established my clients as reputable, knowledgeable and interesting businesses through informative and interesting blog posts -Generated reports to assess reach, online influence, SEO, etc. through Google Analytics, Facebook Insights and Klout - Organized client site visits to generate content for social media by taking pictures, videos and interviewing employees - Guided clients on website improvements, many specific to SEO, and used Google Analytics to evaluate changes - Generated AdWords campaigns and analyzed value of specific keywords overtime - Preserved accounts through constant communication and feedback from clients



Global Wines, Inc.

• United States
• Food and Beverage Services

• Product Marketing Intern

  • Apr 2013 - Sep 2013

  - Identified proper buyer personas in order to maximize product branding efforts for multiple lines of wine - Developed event promotions and supported event planning efforts for Wicked Wines presence at Boston Calling Music Festival - Fueled increased interaction on multiple social media profiles I developed, for two brands of wine and the parent company - Acted as the liaison between sales representatives and the marketing department through organizing/analyzing sales spreadsheets, assisting in creating the sales presentations, maintaining a distributor location database and helping begin a customer database for Constant Contact



Le Limo Limousine Service

• United States
• Transportation/Trucking/Railroad
• 1 - 100 Employee

• Inbound Marketing Intern & Sales Representative

  • May 2007 - Aug 2012

  - Optimized the website, using Hubspot, through Calls to Action, landing and thank you pages, writing blogs, email campaigns and closing leads - Created multiple social media profiles on which I regularly produced content relevant to the different client segments and interacted with clients and other businesses - Drove wedding sales through attending bridal shows where I spoke with prospective customers - Provided superior customer service while assisting clients in planning transportation and inputted reservations into the Limousine Management Systems database - Constantly multi-tasked in a high speed environment, with multiple roles



JRA Website Design

• United States
• Graphic Design

• Administrative Assistant

  • May 2011 - Sep 2011

  - Managed account receivables, made deposits and reconciled accounts through QuickBooks - Completed administrative tasks such as, data entry, filing, emailing clients, printing checks. - Managed account receivables, made deposits and reconciled accounts through QuickBooks - Completed administrative tasks such as, data entry, filing, emailing clients, printing checks.



Bentley Women's Basketball Camp

• Camp Counselor

  • Aug 2011 - Aug 2011

  - Assisted with set up and break down of the camp each day - Refereed games, participated in demonstrations and assisted in one on one instruction of campers - Responsible for campers and assisted with the camp store in the dorm at night - Filled this position for the two weeks of camp during the summer of '11 '12 and '13 - Assisted with set up and break down of the camp each day - Refereed games, participated in demonstrations and assisted in one on one instruction of campers - Responsible for campers and assisted with the camp store in the dorm at night - Filled this position for the two weeks of camp during the summer of '11 '12 and '13



Sterling National Country Club

• United States
• 1 - 100 Employee

• Banquet Server

  • May 2011 - Aug 2011

  - Greeted guests and relayed important directions in order to make sure events ran smoothly - Served and took orders from large groups of guests and had to relay their requests to kitchen and management accurately - Completed lists of tasks to set up and break down every aspect associated with varying events - Greeted guests and relayed important directions in order to make sure events ran smoothly - Served and took orders from large groups of guests and had to relay their requests to kitchen and management accurately - Completed lists of tasks to set up and break down every aspect associated with varying events



Lace 'Em Up Basketball Camp

• Camp Counselor

  • Aug 2010 - Aug 2010

  - Assisted with player development and created drills to improve skills - Was in charge of skill evaluations for specific age groups - Filled this position for the week of camp in summer of '10, '11 and '12 - Assisted with player development and created drills to improve skills - Was in charge of skill evaluations for specific age groups - Filled this position for the week of camp in summer of '10, '11 and '12



LUK Inc.

• United States
• Non-profit Organization Management
• 1 - 100 Employee

• Respite Social Worker

  • Feb 2010 - Aug 2010

  - Training in regards to children and teens with Autism and worked with children with autism and disadvantaged youth - Engaged children and teens in various activities and assisted in their supervision - Prepped and set up activities each day and transported children to and from activities - Training in regards to children and teens with Autism and worked with children with autism and disadvantaged youth - Engaged children and teens in various activities and assisted in their supervision - Prepped and set up activities each day and transported children to and from activities