Experience

123BigBags

• Netherlands
• Wholesale Building Materials
• 1 - 100 Employee

• Marketing Manager

  • Jan 2021 - Present

  In direct collaboration with the C-Suite, I develop the e-commerce strategy & the brand image of the company across Europe. I take care of the content strategy in English, French, Spanish and Italian while overseeing the strategy in German, Dutch, and Polish. With an eye for details, I am also in charge of improving all kinds of processes, from marketing to sales, customer support, IT, and even logistics.After 6 months in the company, sales grew by + 52% & net profit by + 61%. See more results below.List of my assignments:- Management of the annual marketing strategy focusing on digital solutions - Developed 3 GTM strategies- Brand management & development- Management of a 250K marketing budget- Management of the products launches- SEA: Adwords with Google Merchant Center + Bing- SEO (technical & content in 7 languages)- Campaigns and mailings (using Salesforce Pardot)- Social Media Management- Management of logistic pricing- Coordination role with operations and sales- Responsible for Prestashop- Data Analytics & Reports: working with Salesforce and Google Suite to prepare reports for the team- Business development, such as searching for new (online) sales channels- SalesResults after 6 months in the company (from January 21 to June 21):• 160 projects accomplished• Launch one new e-shop in Italy• Launch 30 new products in all e-shops• Net profit grew by 61% -->- French market +92% / Spanish market +190% / Belgium market +67% / - International shop +481% / Ireland market +385%• Sales grew by 52% --> - French market +72% / Spanish market +133% / Belgium market + 46% / - International shop +432%, Ireland +357%• Cart Value grew by 30% -->- French market +44% / Spanish market +58% / Belgium market +50% / - International shop +416% / Ireland market +60%• Website visitors +20%• Website visits +15%• Website page viewed + 11%• ROAS +15% - average 7.67• Conversion Value of campaigns +135% while cost grew by 17% only



Light Up 2day

• Ireland
• Advertising Services

• Founder

  • Jan 2020 - Dec 2020

  Get ready to Light Up your brand in Today’s digital world!Unleash the power of web marketing and social media combined with sales and recruitment! We help start-ups and international companies to develop and implement their digital marketing strategy and brand image. What we can do to maximise your lead generation and conversion: • Brand development & management• Digital marketing strategy focused on inbound marketing & implementation• Social media (posting strategy, management, optimisation, advertising)• CRM and platforms implementation (like HubSpot, Hootsuite, etc. ) • E-reputation development• SEO & SEA• Copywriting and translation – English & French (eBooks, blog articles, case studies, landing pages, etc.)• Design & web design• Web development (front-end, back-end, Google Analytics implementation)Get in touch with us: lightup2day.agency@gmail.com



Approach People Recruitment

• Ireland
• Staffing and Recruiting
• 1 - 100 Employee

• Digital Marketing Manager

  • Mar 2017 - Nov 2019

  In direct collaboration with the C-Suite, I develop the brand image & the online marketing strategy of all the offices across Europe:- Management of the annual marketing strategy focusing on digital solutions (social media, SEO, SEA, email campaigns)- Brand management & development- Copywriting- Design (Photoshop, Illustrator, Indesign)- Creating communication and business development tools for recruiters- Creation of the Approach People Careers website and management: www.approachpeoplecareers.com (project management, UX, UI, web development, design, copy writing)- Creation of the new 2019 website: www.approachpeople.com (project management, UX, UI, web development, design, copy writing, back end and front end optimisation)- Web analytics- Community management- Management of internal communication and Intranet- Social Recruiting training for consultants- Onboarding of our new recruitsResults from 2017 to 2018 - 2 years:+ People calling us after seeing our business on internet grew by 80%+ Employer Brand Reach - Careers website visits increased by 45%+ E-reputation score grew to 4.5/5 (Google, Glassdoor, Facebook, Indeed etc...)+ Followers community grew by 110% (LinkedIn +140% -> 100 000 followers)+ 8,2 million of views on social media+ Interaction on social media posts increased by 30%+ Engagement rate grew by 5% + LinkedIn focus: Talent Brand Index = 49% / job views grew by 90% / Recruiters' InMail acceptance rate grew by 62% / job applications grew by 135% + Awarded 2017 LinkedIn Most Socially Engaged Staffing Agencies in EMEA - 6th+ Awarded 2018 LinkedIn Most Socially Engaged Staffing Agencies in EMEA - 5th+ Number of backlinks grew by 1180%

• Social Media Executive

  • Mar 2016 - Mar 2017

  In direct collaboration with the C-Suite, I develop the brand image & the online marketing strategy of all the offices across Europe:- The creation & implementation of the annual e-marketing strategy (social media, SEO, SEA)- Brand activation & development- Web analytics- Community management- Management of the website- Copywriting- Management of the internal communication- Management of the Intranet- Design (Photoshop, Illustrator, Indesign)- Management of email campaigns- Social Recruiting training for consultants- Participation in welcoming process of our new recruitsResults after 1 year:+ People calling us after seeing our business on internet grew by 35%+ Employer Brand Reach - Careers website visits increased by 57%+ E-reputation score grew from 3/5 to 4.3/5 (Google, Glassdoor, Facebook, Indeed etc...)+ Followers community grew by 192% (LinkedIn +230%)+ 3,2 million of views on social media+ Interaction on social media posts increased by 310%+ Engagement rate grew by 360% + LinkedIn focus: Talent Brand Index = 29% / job views grew by 245% / Recruiters' InMail acceptance rate grew by 50% / job applications grew by 44% + Awarded LinkedIn Most Socially Engaged Staffing Agencies in EMEA - 13th



The Secret Lab BV

• Netherlands
• Book and Periodical Publishing

• Social Media Junior Consultant

  • Jul 2015 - Dec 2015

  - The creation & implementation of the social media strategy of the agency- Brand development- Brand image consulting- Creation of social media strategies for brands in different markets (perfumes, beauty care, auto industry)- Community management- Copy writing- Data analysis- SEO & SMOResults after 6 months:+ Reach of social media posts increased by 615%+ Interaction on social media posts increased by 342%+ Engagement rate grew by 194% + Clicks on social media posts grew by 137%+ Visits on the blog through social media increased by 72% + Visits on the website through social media increased by 45% + Followers community grew by 35%



BFS Network SA

• South Africa
• Advertising Services

• Social Media Manager

  • Aug 2014 - Dec 2014

  - Creation & implementation of social media strategies for brands in different markets (fashion, drinks, music)- SEO & SMO- Community management- Copy writing - Creation & implementation of social media strategies for brands in different markets (fashion, drinks, music)- SEO & SMO- Community management- Copy writing



Inverdoorn Game Reserve & Safari Lodge

• South Africa
• Hospitality
• 1 - 100 Employee

• E-marketing Assistant

  • Mar 2014 - Jul 2014

  - SEO Strategy development (blog, net linking & spinning article)- Website creation : www.safari-cape-town.info (Project management, Wordpress development, UX, UI, webdesign, copy writing)- Community management- Copy writing- Translation French to English- Video Editing - SEO Strategy development (blog, net linking & spinning article)- Website creation : www.safari-cape-town.info (Project management, Wordpress development, UX, UI, webdesign, copy writing)- Community management- Copy writing- Translation French to English- Video Editing



Sumeja

• Spain

• Marketing and Business Development Manager

  • Jul 2012 - Aug 2013

  Working with the jewellery maker to develop her brand online:- Creation and implementation of marketing, communication strategy & e-commerce website- Brand management & promotion- Social Media Management (SMO, Facebook campaign) Working with the jewellery maker to develop her brand online:- Creation and implementation of marketing, communication strategy & e-commerce website- Brand management & promotion- Social Media Management (SMO, Facebook campaign)



Publicis Activ

• France
• Advertising Services
• 1 - 100 Employee

• Digital Project Assistant

  • Jan 2013 - Mar 2013

  - Digital project management: web banners, websites, Facebook page & campaign- Risk analysis of food business’ communication through crisis, mobile apps & social media - Digital project management: web banners, websites, Facebook page & campaign- Risk analysis of food business’ communication through crisis, mobile apps & social media



La Bourse des Entreprises

• Marketing and Development Assistant

  • Jan 2012 - Feb 2012

  - Creation of the implementation process of a future franchise for the national market- Market research- Benchmarking of the website of La Bourse des Entreprises- Analysation of the buying process for SME’s - Creation of the implementation process of a future franchise for the national market- Market research- Benchmarking of the website of La Bourse des Entreprises- Analysation of the buying process for SME’s



Micro Recyc Coopération

• 1 - 100 Employee

• Marketing and Communication Assistant

  • Jul 2011 - Aug 2011

  - Inquiring of funds and promotion for the company- Creation of communication supports: website, social media, newsletter, business card, pamphlets & corporate video - Inquiring of funds and promotion for the company- Creation of communication supports: website, social media, newsletter, business card, pamphlets & corporate video



Italy Design

• France
• Furniture
• 1 - 100 Employee

• Negotiation and Sales

  • Jun 2011 - Jun 2011

  - Manage the inventory aesthetic and assigned to maximise the sales (fancy women accessories such as bags, watches, sunglasses) - Manage the inventory aesthetic and assigned to maximise the sales (fancy women accessories such as bags, watches, sunglasses)



AMP VISUAL TV

• France
• Media Production
• 300 - 400 Employee

• Marketing Assistant

  • Jan 2011 - Jan 2011

  - Benchmarking of websites- Prospection–editors of magazines & media agencies- Participation of implementation and broadcasting of TVshows (Le Grand Journal, Salut les Terriens) - Benchmarking of websites- Prospection–editors of magazines & media agencies- Participation of implementation and broadcasting of TVshows (Le Grand Journal, Salut les Terriens)