Experience

Remedios Studio

• Hong Kong
• Architecture and Planning
• 1 - 100 Employee

• Marketing & Communications Executive

  • Dec 2021 - Present



Lexibook

• France
• Computers and Electronics Manufacturing
• 1 - 100 Employee

• Product Manager

  • Nov 2020 - Jul 2021

  Part of team of 3 with direct responsibility for portfolio of >100 products with focus on developing marketing plan and product roadmap based on market research, industry benchmark and analysis of latest industry trends.Core responsibilities:- Product research and development- Marketing design and conceptualisation- Quality control and management- Cross functional collaborationAchievements:- Launched 15 new product lines from product development to market in less than 9 months.- Directed product approval process to ensure zero defects across 10 product lines running simultaneously on a weekly basis to ensure quality and integrity



Martell Mumm Perrier-Jouët

• France
• Beverage Manufacturing
• 400 - 500 Employee

• Assistant Brand & Activation Manager - Martell Cognac

  • Jul 2019 - Jan 2020

  Part of team of 6 that coordinated internal brand standards, designed product toolkits and visual guidelines as well as defined key visuals and corporate video to produce content across all marketing channels.Core responsibilities:- Launch of PR events- Develop brand standards- Tracking media spend/ROI- Social media developmentAchievements:- Created >20 product shots and 4 digital assets for two product launches, outperforming average industry norm of 10 shots and 2 digital assets for similar product launch.- Designed 4 product toolkits and 3 visual guidelines for internal brand management team to drive brand awareness.



Accor

• France
• Hospitality
• 700 & Above Employee

• Marketing and Sales Coordinator - Meetings & Events

  • Dec 2017 - Jun 2018

  Spearheaded competitive intelligence and data collection for B2B loyalty programs in hospitality industry, managed social media accounts and conducted monthly analysis of B2B loyalty program performance by creating dashboard and sales reports.Core responsibilities:- Marketing loyalty program- Media ROI measurement- Newsletters and campaigns- Reporting on media performanceAchievements:- Created 5 newsletters and 11 direct email campaigns, leading to opening rate exceeding 20%, outperforming average industry norm of 15-17%.- Generated 30% higher sales turnover year on year by conceptualising marketing initiative for Accor loyalty program.



NOISE emlyon

• France
• Civic and Social Organizations
• 1 - 100 Employee

• Communication & Social Media Manager

  • Jan 2017 - Dec 2017

  NOISE emlyon is the social innovation association of emlyon. NOISE also provides financing solutions to entrepreneurs from all around the world who don't have access to traditional credit.• Created visuals (posters, logos, brochures, templates) for 6 events and 5 long-term projects • Animated the Facebook pages of the association and updated website • Participated in the micro-finance competition The Rise 2017, implemented the communication strategy and raised 45 890€ (x4 vs. last year) with 291 lenders



Sofitel

• France
• Hospitality
• 700 & Above Employee

• Assistant Manager in F&B

  • Jun 2016 - Dec 2016

  Led team of 5 F&B executives to organize work schedule and conduct training sessions for new employees, and assisted F&B Manager in daily hotel activities from recruitment, meetings, accounting, and service.Core responsibilities:- F&B operation management- Roster and training - Recruitment - Accounting statements- Service standards & qualityAchievements:- Increased customer satisfaction from 3.7/5 to 4.3/5 in less than 6 months by designing new healthy and sustainable menu for hotel bar.