Experience

Wimpy International Ltd
• Restaurants
• 100 - 200 Employee
• Marketing Executive

  • Jan 2018 - Present

Yum! Brands
• United States
• Restaurants
• 700 & Above Employee
• Marketing Manager

  • 2014 - Jan 2018


Tetra Pak

• Switzerland
• Packaging & Containers
• 700 & Above Employee

• Marketing Manager

  • Mar 2010 - Nov 2014

  Cluster leader for Dairy Development - responsible for SA, EA and WA strategic direction for Dairy Share growth and Category growth Responsible for retail growth through in-store communication and activation. Category growth through in-store innovation. Development of BOP strategy and route to market to increase distribution levels into LSM 4 – 6 market Category Growth for all UHT categories. This includes development and execution of Category plans for Southern Africa – identification of category opportunities, in-depth consumer and customer brand positioning for category growth. Identification and fit of Tetra Pak portfolio for deployment with customer brands. Consulting customers on their business and growth of their business, Establishing best practices for Consumer research, Conceptual development, Market opportunities assessment and most effective levers to drive growth in markets UHT category turn-around and positioning of Tetra Pak for growth by leveraging in-depth consumer, brand and category dynamics. Leading cross functional teams (Commercial, Processing and Technical) Working with cross functional teams globally Assisting new dairies in developing a business plan, route to market and correct market positioning to achieve overall category growth Show less



Kellogg Company

• United States
• Manufacturing
• 700 & Above Employee

• Senior brand manager, Innovation and Export Manager

  • 2007 - 2010

  Development and implementation of a five year strategy (Innovation, Export and Snacks) P&L responsibility Management of all innovation projects Briefing and monitoring of all research projects Packaging development Development and management of the Brand Manager and Assistant Brand Manager on the Kids portfolio of brands Development of and implementation of an Export strategy Monitoring and evaluation of the export markets for opportunities and pro-active solution of any potential problems Briefing and liaising with various media agencies for appropriate media selection and implementation in the various markets Liaising with the head office in Battlecreek, US to ensure total alignment is achieved Show less


National Brands Ltd
• Food and Beverage Services
• 200 - 300 Employee
• Brand Manager

  • 2004 - 2007