Experience

RSVLTS

• United States
• Advertising Services

• Director of Product Management

  • Jun 2023 - Present

• Project Manager, Creative

  • Oct 2020 - Jul 2023

  • Lead weekly internal brainstorms for projects and future campaigns. This includes deciding overarching themes, sourcing illustrators, and design styles for launches that occur one to three times a week. • Coordinate with over 15 illustrators to create patterns and designs to be used on a variety of products; including button down shirts, tees, polos, shorts, jackets, and hats. • Develop creative briefs and timelines for multiple campaigns being developed simultaneously.Assist in product naming and finalizing patterns & designs to be sent through to our manufacturers for final product production. • Submit all product and marketing material to collaborating studios for review and comments; studios including Disney, Nickelodeon, Warner Brothers, NBC, Sony, Lucas Films, Budweiser, Discovery, Bob Ross, Jim Henson, Van Gogh, etc. Show less



Pandora

• Sudan
• Farming

• Retail Marketing Project Manager

  • May 2019 - Apr 2020

  • Drove bi-monthly marketing campaigns and retail projects through the conceptual and creative phases to the technical development, as well as managed final content preparation, content upload, briefs to markets, launch, test and evaluation. • Worked closely with a cross-functional global marketing team, including Product, Brand Marketing, PR, Social Media, CRM, Website etc. • Worked with both external and internal creative partners developing retail event concepts, wireframes, graphical design and in store copy• Planned and aligned global retail rollouts, in cooperation with other retail project managers and teams around the world, ensuring a smooth retail consumer journey, business relevance and involvement of relevant stakeholders•Supported regions and markets on all retail matters, providing relevant guidelines and toolboxes Show less

• Retail Marketing Coordinator

  • Sep 2017 - Apr 2019

  • Developed communication for the full consumer in store journey and worked cross functionally with other marketing departments for 360 degree messaging alignment. • Developed in store events and product activations to further push product campaigns or gifting occasions throughout the year. This included seasonal product launches, exclusive club member events, and in store promotional material.• Led the development of seasonal gift with purchase items and limited edition packaging. This process included working closely with suppliers, testing samples, and distributing guidelines on best practices when ordering and utilizing packaging in store. Show less



Scholastic

• United States
• Book and Periodical Publishing
• 700 & Above Employee

• Digital Marketing Coordinator

  • Apr 2015 - Mar 2017

  • Worked in collaboration with the social media team to strategize methods for maximizing distribution of brand content including Facebook re-targeting, display ad retargeting, paid search, and tout/ad placement in our corporate Teacher/Parent Site channels • Was responsible for managing the creation and deployment of over 100 million Reading Club emails per fiscal year • Initiated and oversaw external online promotions and email campaigns, providing direction during the creative process to ensure best practices are followed, and that intent of campaigns aligns with overall business goals • Led analytic reporting on campaign results, monitoring digital KPI’s from Yesmail, Omniture, and Adobe Campaign • Managed production, QA, and final approvals for deployment for email and external online promotions • Tracked industry trends/competitive landscape/market data primarily in publishing, technological adoption, e-reading habits and purchasing behavior, the consumer market, and the educational market Show less



Comedy Central

• United States
• Entertainment Providers
• 200 - 300 Employee

• Fan Engagement College Associate

  • Sep 2014 - Dec 2014

  • Prepared copy and images for social media posts on Facebook, Twitter, and Instagram. As well as selected and created behind-the-scenes and user-generated video content for the website. • Created monthly event calendars in preparation for future posts, as well as, assisted in researched projects on how to target our target audience. • Assisted in CC Studio’s monthly event: Cinema Supremo. Responsibilities included marking segment times, creating hashtags, and live-tweeting each event. • Responded to fan comments on all social media platforms on a daily basis. Show less



Penguin Random House

• United States
• Book Publishing
• 700 & Above Employee

• Intern to Associate Product Manager

  • Sep 2013 - Dec 2013

  • Developed and distributed departmental weekly app and digital media based newsletter • Generated weekly sales report regarding App statistics, sales, and updates. • Daily quality assurance testing on newly developed applications. • Maintained Random House social media, primarily Twitter and Facebook accounts. • Developed and distributed departmental weekly app and digital media based newsletter • Generated weekly sales report regarding App statistics, sales, and updates. • Daily quality assurance testing on newly developed applications. • Maintained Random House social media, primarily Twitter and Facebook accounts.



Observer Media

• Nigeria
• Media Production

• Intern Assistant to Marketing Manager

  • Oct 2012 - Jul 2013

  Assisted Observer Media that focused on luxury publications that handled titles including SCENE Magazine, Yue Magazine, Scooter Magazine. Responsibilities included: • Assisted the marketing manager research companies as potential new advertisers and was responsible for contacting these company's headquarters through email and phone. • Researched and collected data for editorial features in topics ranging from ranking NYC schools to New York Fashion Week • Reviewed and organized monthly invoices, maintained and frequently updated product credit list and assisted marketing in distribution strategy. Show less