Experience

High Caliber Karting & Entertainment

• United States
• Entertainment Providers
• 1 - 100 Employee

• Marketing Director

  • Apr 2022 - Present



Head Choice, Inc.

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Marketing Director

  • Jun 2020 - Dec 2021

  -Managed team of 10 employees & contractors for three individual brands, Head Choice Inc., Dime Bags, & The Journey Pipe-Cultivated sales through integrated holistic marketing campaigns that increased sales by 295% within 19 months -Increased sales for Black Friday by 69% and the 420-holiday sale by 100% through planned project pitches -Communicated the CEOs vision with superiors, peers, and creative staff which resulted in a unified message resulting in stronger brand loyalty increased by 10%-Incentivized retail SMS sign up resulting in a subscription increase of 24,100 in 19 months -Effectively motivated wholesale clients to subscribe to SMS campaign resulting in the highest trade show sales record to date-Organically grew email marketing list from 30,000 to 52,700 recipients -Analyzed market research and trends to create viral content boosting Instagram and TikTok followers to 100,000-Developed a strong YouTube presence through posting on a weekly cadence, targeted ads, and promotional giveaways-Led & served in the implementation of product launches & campaigns between retail, wholesale, and product delivery team-Excelled in profit-oriented contractor decisions to procure multiple media sources on a finite budget -Launched Shopify email application Klaviyo and crafted multiple trigger workflows for new & returning customers



DaVita Medical Group

• Hospitals and Health Care
• 200 - 300 Employee

• Communications Manager

  • Jun 2019 - Dec 2019

  -Composed, edited, & sent 10 emails between two markets weekly reaching 600-800 recipients-Managed communication requests and distribution for Colorado Springs and New Mexico markets-Improved open and read rates of Colorado’s monthly newsletter by 22% in 3 months -Researched and ghostwrote medical articles for local magazines attributed by physicians-Wrote social media posts about new clinicians joining the medical group that increased engagement by 22%-Scheduled, researched, & composed relevant questions for radio interviews on KRDO including “Ask the Doctor” & Extra with Renae Roberts -Created, composed, & implemented an internal communications rebrand campaign from DaVita to Optum-Composed, printed, & mailed patient letters about monthly mammogram reminders & physician departures -Updated, wrote, & researched content for the company intranet



AF CyberWorx

• United States
• Defense & Space
• 1 - 100 Employee

• Content Writier

  • Oct 2018 - Jun 2019

  -Wrote and published monthly blogs and newsletters, press releases, one sheets, and project reports for Pentagon review and approval-Conducted successful social media to improve awareness of upcoming events, increased participant attendance by 55.17%-Improved website views by 52.3% through utilizing SEO -Increased social media presence and engagements on Facebook, Twitter, and LinkedIn by 62%-Built the blog page and email template from scratch via Drupal and MailChimp-Photographed events, edited photos, and used the images on final reports, blogs, and social media-Collaborated with the graphic designer to produce well-organized brochures that aided in future partnerships and sponsorships of Air Force projects-Created an interactive slide deck of past, present, and future cadet projects and design sprints-Executed stories with USAFA Public Affairs



Pool & Hot Tub Alliance

• United States
• Non-profit Organizations
• 1 - 100 Employee

• PR Specialist

  • Jun 2015 - Jul 2018

  -Wrote and published 15+ press release per year that communicated with media contacts and connected relevant industry stories through Meltwater’s application -Wrote, edited, and published blogs weekly, increasing SEO and website traffic by 20-35%-Copywriting content for products and events on the company webpage-Increased the non-profits media coverage each year by 35% through SEO-Attained 5 new sponsors per year for World Aquatic Health Conference-Created and published relevant social media content on the main Facebook page and Twitter -Created online content such as prevention advisors, promotional emails, and infographics-Attended professional business trips as a reputable liaison at industry conferences -Managed professional photographer at events for proper image selection for content and media requests



SEAM Group

• United States
• Facilities Services
• 100 - 200 Employee

• Marketing Intern

  • Jun 2014 - May 2015

  -Worked with the Marketing Manager to accomplish daily goals for the company-Wrote and updated one sheets, press releases, and other collateral pieces -Collaborated with IT team to launch the company’s new website and uploaded 52 pages of content in English, French, Spanish, Polish, and Mandarin-Managed the company’s social media sites: Facebook, LinkedIn, Twitter, YouTube, and Google+-Conducted monthly webinars using GoToMeeting -Worked with the Marketing Manager to accomplish daily goals for the company-Wrote and updated one sheets, press releases, and other collateral pieces -Collaborated with IT team to launch the company’s new website and uploaded 52 pages of content in English, French, Spanish, Polish, and Mandarin-Managed the company’s social media sites: Facebook, LinkedIn, Twitter, YouTube, and Google+-Conducted monthly webinars using GoToMeeting



Advantage Solutions

• Advertising Services
• 700 & Above Employee

• Event Specalist

  • Feb 2012 - Sep 2013

  Prepared and presented food to members of Sam's Club. Goal was to sell a set amount of product during shift. I also had to keep a clean work area and prep the area. Prepared and presented food to members of Sam's Club. Goal was to sell a set amount of product during shift. I also had to keep a clean work area and prep the area.



Xanterra Travel Collection

• United States
• Hospitality
• 700 & Above Employee

• Server

  • May 2012 - Aug 2012

  I began as a bus-girl and quickly became a server at the Bright Angel during the night shift. I worked between 40 and 50 hours a week at the restaurant. I began as a bus-girl and quickly became a server at the Bright Angel during the night shift. I worked between 40 and 50 hours a week at the restaurant.



Rave Motion Pictures

• United States
• Entertainment Providers
• 1 - 100 Employee

• Concession Stand Attendant

  • Apr 2006 - Aug 2011

  I spent much of my time taking customers' orders on a POS and providing them with their concessions. I also prepped numerous food products, like pizza, popcorn, pretzels, and nachos. I handled money, kept theaters and the stand clean, along with occasionally stepping up as team leader behind the concession stand. I spent much of my time taking customers' orders on a POS and providing them with their concessions. I also prepped numerous food products, like pizza, popcorn, pretzels, and nachos. I handled money, kept theaters and the stand clean, along with occasionally stepping up as team leader behind the concession stand.