Jacqueline Paul

Digital Marketing Manager at ReleaseMyAd
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Contact Information
us****@****om
(386) 825-5501
Location
Kolkata, West Bengal, India, IN
Languages
  • English Full professional proficiency
  • Hindi Professional working proficiency
  • Bengali Professional working proficiency
  • Tamil Native or bilingual proficiency
  • Malayalam Elementary proficiency
  • Oriya Elementary proficiency

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5.0

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A level-headed multi-tasker who not only performs projects with utmost understanding and poise but also creates a team friendly environment for everybody to gel in. Her managerial skills as the team lead makes one enjoy working with her no matter how much the work, no matter what the deadline is. She is one supervisor everybody would want.

Jacqueline is a passionate and dedicated professional with strong marketing and organisational skills. Her expertise extends across all aspects of marketing. She would be a great asset to any organisation.

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Credentials

  • Inbound Marketing Certification
    HubSpot
    Jan, 2016
    - Nov, 2024
  • Email Marketing
    HubSpot Academy
    Jul, 2020
    - Nov, 2024

Experience

    • India
    • Technology, Information and Internet
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Sep 2013 - Present

      • Developing CRM model.• Strategising and Supervising content marketing strategy of the company. • Improving the usability, design, content and conversion of the company website.• Responsibility for planning and budgetary control of all digital marketing campaigns.• Devising strategies to drive online traffic to the company website.• Tracking conversion rates and making improvements to the website.• Developing and managing digital marketing campaigns• Utilising a range of techniques including paid search, SEO and PPC.• Overseeing the social media strategy for the company.• Managing online brand and product campaigns to raise brand awareness.• Evaluating customer research, market conditions and competitor data.• Review new technologies and keep the company at the forefront of developments in digital marketing.• Design Thinking on users for product development and promotion.• Managing and executing video ad campaigns - traditional and digital.• Planning and monitoring email marketing campaigns.• Planning and monitoring native Ad campaigns.• Planning and monitoring programmatic media buying.• Planning and Monitoring Custom Chatbots.

    • India
    • E-Learning Providers
    • 1 - 100 Employee
    • Digital Marketing Manager
      • Dec 2019 - Present

      -Conducting design thinking with users and suppliers to understand product positioning and market fit. -Planning and executing social media campaigns for acquisition and activation-Heading email marketing campaigns to get the right lead funnel-Working closely with the designers and developers to make sure the website showcases the product right and is also SEO friendly-Strategising content marketing campaigns to make sure the messaging across all our online property is rightly aligned-Planning and executing varied marketing bootcamps-Building an online community of prospective users and nurturing them for our retention. -Hosting multiple events by reaching out to experts across the industry on various functions-Built an online workforce of over 500+ students to boost our growth and performance.

    • India
    • Motor Vehicle Manufacturing
    • 700 & Above Employee
    • Marketing Intern
      • May 2012 - Jul 2012

      -Descriptive analysis to enhance the market share of Tata Ace Zip by putting up promotional activities and going for personal visits -Analysing the potential sales in rural areas -Studying competing for three wheeler’s to capture its market share -Conducting survival criteria for the vehicle Zip -Developing strategies to beat the competition faced by Piaggio, Bajaj in term of price and spare parts availability -Extensive product awareness creation in the territory -Descriptive analysis to enhance the market share of Tata Ace Zip by putting up promotional activities and going for personal visits -Analysing the potential sales in rural areas -Studying competing for three wheeler’s to capture its market share -Conducting survival criteria for the vehicle Zip -Developing strategies to beat the competition faced by Piaggio, Bajaj in term of price and spare parts availability -Extensive product awareness creation in the territory

Education

  • Regional College of Management,Bhubaneswar
    Master of Business Administration (M.B.A.), Marketing
    2011 - 2013
  • St.Xavier's College,Kolkata
    Bachelor's Degree, Marketing
    2007 - 2010
  • St.Agnes High School,Kharagpur
    General Studies
    1993 - 2005

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