Experience

Victory Media Inc.

• Canada
• Marketing Services
• 1 - 100 Employee

• Content Strategist

  • May 2023 - Present

  Main responsibilities include crafting compelling content for channels including social media, email marketing and SEO-optimized blog articles. This role focuses on providing strategic marketing direction for Canadian businesses in the aesthetic marketing industry. Main responsibilities include crafting compelling content for channels including social media, email marketing and SEO-optimized blog articles. This role focuses on providing strategic marketing direction for Canadian businesses in the aesthetic marketing industry.



The Ella Agency

• Canada
• Advertising Services
• 1 - 100 Employee

• Co-Founder and Social Media Manager

  • Jun 2019 - Present

  Main duties include managing all digital content, copywriting, copy editing, post scheduling and coordinating influencer marketing campaigns. Collaborating with Canadian businesses in industries including IT, publishing and hospitality. Main duties include managing all digital content, copywriting, copy editing, post scheduling and coordinating influencer marketing campaigns. Collaborating with Canadian businesses in industries including IT, publishing and hospitality.



ALPHA IT

• Canada
• IT Services and IT Consulting
• 1 - 100 Employee

• Copywriter

  • Dec 2021 - Mar 2023

  Main duties include writing SEO-optimized website content for a variety of Canadian businesses including e-commerce, trades, health and wellness. Additional tasks include ad copywriting, email marketing and copy editing ALPHA's published works. ALPHA specializes in providing tailored IT solutions to organizations including healthcare, government, non-profits and remote First Nations communities. Main duties include writing SEO-optimized website content for a variety of Canadian businesses including e-commerce, trades, health and wellness. Additional tasks include ad copywriting, email marketing and copy editing ALPHA's published works. ALPHA specializes in providing tailored IT solutions to organizations including healthcare, government, non-profits and remote First Nations communities.



Jive PR + Digital

• United States
• Public Relations and Communications Services
• 1 - 100 Employee

• Social Media Manager

  • Apr 2021 - Nov 2021

  Key responsibilities include client communications, social media content creation and strategy. Additional tasks include facilitating influencer partnerships, paid advertising and weekly/monthly metric reports. Clientele portfolio ranges from med-tech to consumer and entertainment industries. Key responsibilities include client communications, social media content creation and strategy. Additional tasks include facilitating influencer partnerships, paid advertising and weekly/monthly metric reports. Clientele portfolio ranges from med-tech to consumer and entertainment industries.



Worldwide Navigators

• United States
• Travel Arrangements

• Copywriter

  • May 2019 - Jan 2020

  Key responsibilities include researching off the beaten path travel destinations and creating multi-day trip itineraries. Each SEO-oriented itinerary is based around one or more UN Sustainable Development Goal and aims to help conscious travelers explore with purpose while making a difference within local communities. Key responsibilities include researching off the beaten path travel destinations and creating multi-day trip itineraries. Each SEO-oriented itinerary is based around one or more UN Sustainable Development Goal and aims to help conscious travelers explore with purpose while making a difference within local communities.



Arrivedo

• United States
• Software Development
• 1 - 100 Employee

• Content Project Manager

  • Mar 2017 - Apr 2019

  Managing content quality of all Arrivedo's published works and training our freelance writer community. Duties included:- Revising and publishing Neighborhood Guide (NG) content- Coaching a team of 2,000+ freelance writers from around the world how to create SEO-oriented travel content- Creating a wide breath of training material for freelance writers (webinars, videos, etc.) - Training a select team of editors and publishers - Working with various interns to create content for Arrivedo's blog (http://blog.arrivedo.com/) on topics related to travel, writing, technology, and digital marketing- Working with Arrivedo's tech and marketing team to help with product improvements- Connecting travelers with authentic travel experiences Show less

• Freelance Travel Writer

  • Sep 2016 - Mar 2017

  Creating SEO-oriented Neighborhood Guides showcasing local recommendations for various hotels around the world. Duties included:- Interviewing hotels in-person or via Skype to collect local recommendations and insights- Creative writing and research skills- Working remote with team members around the world



The Richmond Review

• Vancouver, Canada Area

• Reporter/Photographer

  • Mar 2014 - Apr 2014

  Collaborating both onsite and in the field with The Richmond Review reporting team for a one-month internship. Duties included: - Daily assignments with end of day delivery deadlines - Interviews on various subjects both in-person and on the phone - Providing original photography for all articles - Page design and layout - Pitching story ideas to the editor daily Collaborating both onsite and in the field with The Richmond Review reporting team for a one-month internship. Duties included: - Daily assignments with end of day delivery deadlines - Interviews on various subjects both in-person and on the phone - Providing original photography for all articles - Page design and layout - Pitching story ideas to the editor daily



Langara Journalism Review

• Chief Photographer

  • Jan 2014 - Mar 2014

  Each year the graduating class of Langara's Journalism Diploma program creates an annual magazine to be distributed throughout the college and in other surrounding institutes. I was nominated by classmates and professors to take on the role of Chief Photographer. Duties included: - Mapping out and assigning all photography content throughout the magazine - Creating articles and photographs to be published in the magazine - Interviews on various subjects both in-person and on the phone Show less



The Langara Voice

• Reporter/Photographer

  • Jan 2013 - Dec 2013

  Reporting on a wide range of subjects to be published weekly in The Langara Voice newspaper. Duties included: - Creating several articles weekly on a wide range of subjects (lifestyle, environment, politics, etc.) - Producing print, web, film and radio content - Interviews both in-person and on the phone - Responding to tight deadlines on short notice - Providing original photography for all articles - Working collaboratively with a large team Reporting on a wide range of subjects to be published weekly in The Langara Voice newspaper. Duties included: - Creating several articles weekly on a wide range of subjects (lifestyle, environment, politics, etc.) - Producing print, web, film and radio content - Interviews both in-person and on the phone - Responding to tight deadlines on short notice - Providing original photography for all articles - Working collaboratively with a large team



Blacks Photography

• Vancouver, Canada Area

• Sales Associate

  • Sep 2012 - Oct 2013

  Working as a camera sales and digital photo editor for Blacks Photography. Duties included: - Having a vast array of knowledge relating to digital cameras and photography - Assisting clients to select the correct type of camera for their specific photography needs - Editing and printing of digital photos - Assisting with technical repairs Working as a camera sales and digital photo editor for Blacks Photography. Duties included: - Having a vast array of knowledge relating to digital cameras and photography - Assisting clients to select the correct type of camera for their specific photography needs - Editing and printing of digital photos - Assisting with technical repairs