Experience

Stitcher

• United States
• Technology, Information and Internet
• 1 - 100 Employee

• Ad Ops Specialist

  • 2019 - Present



KSV

• United States
• Advertising Services
• 1 - 100 Employee

• Media Coordinator

  • Sep 2016 - 2019

  - Implement, maintain, and share Google DFA 3rd Party ad serving tags for digital display advertising on over 16 campaigns- Create, convey, and manage Insertion Orders for over $825,000 worth of digital, OOH, and print advertising campaigns in Advantage- Reconcile AdSwerve Insertion Orders monthly to support accurate budgetary oversight- Write and communicate radio and television traffic instructions and ad delivery with traffic coordinators at over 100 stations and 3rd party intermediaries- Created internal process centered around buying broadcast and cable television time, and communicated these processes to the larger team- Generate media specification forms, establishing media materials’ deadlines, and coordinate with production team and project managers- Maintain vendor contact and delivery database to ensure up-to-date information for over 200 vendors- Managed team internship, with tasks including interviewing candidates, creating and overseeing a summer-long database project, and providing learning opportunities for the intern- Act as a liaison between project managers, production team, traffickers, vendors, and media buyers, as per each campaign- Request and collect Proof of Posting images from Out of Home advertising from 6 vendorsSet up and manage Facebook campaigns for select accounts Show less

• Project Coordinator

  • Sep 2015 - Sep 2016

  - Created and maintained a content calendar for agency social media channels- Brainstormed, researched and wrote outward-facing blog and social media posts for agency- Utilized HubSpot for automated marketing purposes, including planning and publishing blog and social media posts, and sending mass emails- Established project schedules and circulated details amongst involved parties, including the end client, creative team, media team, outside agency partners, and our executive team- Responded to client needs and inquiries via email and telephone- Led and assisted at client events and activations run by agency- Conducted an industry competitor analysis of 9 agencies for use by management during the annual management meeting- Researched new business prospects for the new business development and executive teamsManaged all NYC office needs including booking travel, answering the phone, stocking office supplies, organizing the cleaning service, etc. Show less



Canopy Brand Group

• United States
• Advertising Services
• 1 - 100 Employee

• Accounts Management Intern

  • Mar 2015 - Sep 2015

  - Interface with clients, vendors, and partners to manage projects - Manage all social media channels for the company and keep on track using a content calendar that I've created - Research industry movement and lead weekly meetings with management discussing my findings, with the ultimate goal of obtaining new business - Create e-blasts on MailChimp that are sent to our clients - Draft Scope of work agreements to ultimately send out to clients - Write creative briefs designed to bring designers and creative partners onto projects - Research, draft and publish content to the public-facing company blog - Manage the office by purchasing necessary supplies, answering phones, and performing administrative duties Show less



New York University

• Higher Education
• 700 & Above Employee

• President

  • May 2013 - May 2014

  - Led and acted as the public face of NYU's Program Board, a student-run organization tasked with putting on the free and low-cost events (i.e. concerts, movie screenings, lectures, etc.) for NYU's student body of over 40,000 students- Managed individual projects/events and kept track of it's project's status as pertaining to contracts, venues, artists, budget, etc.- Provided direction and support for 15 Committee Chairs- Maintained and sub-divided a budget of over $200,000- Attended industry conferences (e.g. NACA) as a representative of NYU Show less

• Co-Publicity Chair

  • May 2012 - May 2013

  - Promoted all club events through traditional and digital marketing- Maintained a budget of $12,000 in order to promote events and the club to the student body of over 40,000 students- Led a team of 10 committee members- Supervised and drafted content for all relevant social media accounts, including Facebook, Twitter and Tumblr



TD Ameritrade Institutional

• United States
• Financial Services
• 200 - 300 Employee

• Intern

  • Jun 2013 - Aug 2013

  Assisted in the creation of an internal iPad app and website, SAVO, enabling the sales team access to all pertinent marketing content, business subject matter experts, and competitive intelligence - Researched and collected data from TDAI’s intranet on all products and solutions - Built out wireframes and content for each product family - Developed relationships with several business and marketing SMEs to ensure relevant and up-to-date content was applied to the site - Created training materials for content owners to reference while updating content on the site Identified an external problem for TDAI—the wealth transfer from Baby Boomers to Next Generation investors—and proposed three potential solutions for an end-of-internship project - Led cross functional team meetings to brainstorm solutions for the above problem - Researched staffing & compensation trends, and identified existing materials both within and outside the company - Developed a comprehensive presentation and presented solutions to senior leadership including TDAI President Tom Nally - Proof-read and edited monthly newsletter and quarterly magazine sent to clients - Managed senior service team bios in an effort to maintain relevant content on contact cards sent to all end-clients - Analyzed the collateral usage for 15 pieces of content to determine top pieces on a monthly basis - Gained a better understanding of advertising placement and types of advertisement through information sessions with our business partners Show less



Nanny

• New York City

• Nanny

  • May 2012 - Aug 2012

  - Supervised two children (aged 4 and 7) daily to ensure their safety and well-being - Organized play dates, trips to parks and museums, and all daily appointments in order to entertain and engage the children, while maintaining a budget allocated by their parents - Communicated key events with their parents on a nightly basis - Supervised two children (aged 4 and 7) daily to ensure their safety and well-being - Organized play dates, trips to parks and museums, and all daily appointments in order to entertain and engage the children, while maintaining a budget allocated by their parents - Communicated key events with their parents on a nightly basis



NYU Phonathon / Ruffalo Cody

• Greater New York City Area

• Student Caller

  • May 2011 - Aug 2011

  - Increased pledges for The Fund for NYU—the main financial aid scholarship fund at NYU—by calling and sending mass mailings to alumni - Created tailored pitches for the sake of raising money from different groups of alumni and parents (e.g. Stern Business School alumni, parents of current students, etc.) for NYU - Reached out to the community surrounding NYU to sell subscriptions to the Elmer Bobst Library - Increased pledges for The Fund for NYU—the main financial aid scholarship fund at NYU—by calling and sending mass mailings to alumni - Created tailored pitches for the sake of raising money from different groups of alumni and parents (e.g. Stern Business School alumni, parents of current students, etc.) for NYU - Reached out to the community surrounding NYU to sell subscriptions to the Elmer Bobst Library



Kumon North America, Inc.

• United States
• Education Administration Programs
• 700 & Above Employee

• Administrative Assistant

  • Aug 2008 - Aug 2010

  - Handled all client bookkeeping using QuickBooks and Microsoft Office Excel - Designed and executed all mass mailings to clients using Microsoft Office Word - Organized and maintained data for customer inquiries - Assembled and assisted in running bi-monthly new client orientations - Handled all client bookkeeping using QuickBooks and Microsoft Office Excel - Designed and executed all mass mailings to clients using Microsoft Office Word - Organized and maintained data for customer inquiries - Assembled and assisted in running bi-monthly new client orientations



Pinnacle Associates, Ltd.

• United States
• Investment Management
• 1 - 100 Employee

• Intern

  • Jun 2009 - Jul 2009

  - Maintained files for a Private Asset Management Firm - Confirmed mathematical computations were correct on client account balance sheets - Maintained files for a Private Asset Management Firm - Confirmed mathematical computations were correct on client account balance sheets