Experience

Pip & Nut | B Corp

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Marketing Director

  • Aug 2020 - Present

• Head Of Marketing

  • Feb 2019 - Aug 2020



Ella's Kitchen

• United Kingdom
• Food and Beverage Services
• 1 - 100 Employee

• Runs Making Friends (Head of Brand Comms)

  • Jan 2016 - Jul 2018

  Responsible for the brand strategy for Ella's Kitchen UK Brands with multi-million-pound marketing budget responsibility. Leadership of cross functional agencies and internal team of 7 to deliver across brand and retail communications including eCRM, paid media, website, e-comm, partnerships, retail, search, social, PR, events and influencers.Whilst in role I redefined the brand marketing strategy to recruit, retain and drive advocacy amongst our core audience of mums to continue to achieve double-digit YOY growth. The new communications strategy placed consumer needs at the heart which unified all the campaigns and content and drove greater engagement. Worked with my lead agency – Havas London – to champion marketing effectiveness in the business by preparing an IPA Effectiveness Award entry that demonstrated an ROI of £12 for every £1 spent.



JEJ COMMUNICATIONS LIMITED

• United Kingdom
• Public Relations and Communications Services

• Director

  • Sep 2013 - Dec 2015

  My consultancy specialised in idea generation, strategic planning and campaign management for FMCG, Charity and start up brands. Achievements include leading the strategy and implementation for the Great Daffodil Appeal 2014. The campaign achieved the highest levels of brand awareness and a 25% increase in the fundraising total making it the most successful GDA campaign ever. It also won industry awards for Best Event and Best Digital Integrated Campaign. Developed a new brand marketing strategy for babyblooms, an ecomm gifting business to grow the business and delivered 45% revenue growth in the first year.



LimeLight Sports

• United Kingdom
• Spectator Sports
• 1 - 100 Employee

• Head of Marketing

  • Oct 2007 - May 2009

  Responsibility for leading the marketing department, driving increased profile of agency and developing new business. Strategic communications planning and partnership development across a number of sporting branded events including Swimathon, Summer of Sport and Sky Bike Ride. Created a brand experience and marketing strategy for the launch of the Royal Parks Foundation Half Marathon which has raised £36 million pounds and won multiple awards since its inception including best new event and event of the decade by Runners World.



TAUT (UK) LIMITED

• United Kingdom
• Food and Beverage Manufacturing

• Marketing Manager

  • Mar 2006 - Jul 2007

  Taut was a start up brand. My role was defining the brand strategy and marketing activities to raise awareness and drive trial of a new challenger sports drink brand in the market. Taut achieved triple growth in 06 and was the no 2 sports drink in Waitrose. Launched the Taut 100 initiative, a programme to support young sport stars of the future with key partners including Sky Sports and SportsAid. Developed a sponsorship with the British Triathlon Association and high profile triathletes. Coordination and management of sporting partners and celebrity athletes to maximise PR for Taut including Matthew Pinsent, Tom Daley and Darren Campbell



AG Barr

• United Kingdom
• Food and Beverage Services
• 300 - 400 Employee

• Senior Brand Manager

  • Nov 2004 - Feb 2006

  Worked across a number of UK and global brands within the adult soft drinks portfolio including Lipton Iced Tea and Orangina. Drove the global relaunch of Orangina to reposition it as a premium soft drink. Working with a group of multi-channel agencies we developed a global campaign idea and 360 marketing plan which reversed a three year decline.

• Brand Manager

  • Sep 2002 - Nov 2004

  Led the re-launch of Tizer, repositioning it as a teenage brand. Working with TBWA and PHD I drove an audience led, innovative approach putting digital + real life experiences at the heart of the campaign to connect and drive loyalty. Awards won include Gold at the ISP awards, an MCCA award for experiential marketing, a Roses award for the website and a silver IPA Effectiveness Award



Diageo

• United Kingdom
• Beverage Manufacturing
• 700 & Above Employee

• Customer Marketing Executive

  • Mar 2001 - Sep 2002

  Managed the creative strategy and implementation for retail activation on Diageo global priority brands Guinness, Baileys and Archers.

• Sales Executive

  • Sep 1999 - Mar 2001



Shell

• United Kingdom
• Oil and Gas
• 700 & Above Employee

• National Account Manager

  • Sep 1997 - Sep 1999

  Account management of commercial and industrial customers with a 10m turnover and annual profit of 350k. Key accounts included P&G.Secured largest new business account for 98/99 worth 70k profit per annum with an annual turnover of £1 million. Exceeded sales targets by 35%. Account management of commercial and industrial customers with a 10m turnover and annual profit of 350k. Key accounts included P&G.Secured largest new business account for 98/99 worth 70k profit per annum with an annual turnover of £1 million. Exceeded sales targets by 35%.