Jacqueline Engelsman, PCM, CDMP
Director Of Marketing And Business Development at RRBB- Claim this Profile
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Bio
Credentials
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Certified Digital Marketing Professional (CDMP)
Digital Marketing InstituteJul, 2022- Nov, 2024 -
Professional Certified Marketer (PCM)
American Marketing AssociationJul, 2022- Nov, 2024 -
Digital Marketing for Law Firms Certification
Good2bSocialJun, 2020- Nov, 2024 -
Social Marketing Certification
Hootsuite AcademyAug, 2019- Nov, 2024
Experience
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RRBB
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United States
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Accounting
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1 - 100 Employee
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Director Of Marketing And Business Development
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Jan 2022 - Present
I manage, implement, and handle anything and everything marketing and business development from A-Z, with just a sprinkle of recruiting, retention, and DEIB for all entities under the "RRBB" brand, including Rosenberg Rich Baker Berman, P.A.; RRBB Advisors, LLC; CFO Financial Partners LLC; and AEM Asset Management LLC. I manage, implement, and handle anything and everything marketing and business development from A-Z, with just a sprinkle of recruiting, retention, and DEIB for all entities under the "RRBB" brand, including Rosenberg Rich Baker Berman, P.A.; RRBB Advisors, LLC; CFO Financial Partners LLC; and AEM Asset Management LLC.
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Norris McLaughlin, P.A.
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United States
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Law Practice
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100 - 200 Employee
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Digital And Content Marketing Specialist
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Jan 2020 - Dec 2021
• Worked collaboratively with a team to assist attorneys with traditional and digital marketing plans and objectives. Daily tasks concentrated on digital marketing and communications, including website maintenance, SEO, social media management, email marketing, press releases, and firm collateral. • Backend development and maintenance of firm website through WordPress. Created and edited website pages, including bios, blogs, press releases, and articles. Optimized SEO title tags and meta… Show more • Worked collaboratively with a team to assist attorneys with traditional and digital marketing plans and objectives. Daily tasks concentrated on digital marketing and communications, including website maintenance, SEO, social media management, email marketing, press releases, and firm collateral. • Backend development and maintenance of firm website through WordPress. Created and edited website pages, including bios, blogs, press releases, and articles. Optimized SEO title tags and meta descriptions using SEO keyword tools. • Analyzed firm website data via Google Analytics. • Created social media posts for the firm and individual attorney activity. Published social media posts on all platforms (Facebook, LinkedIn, Instagram, Twitter, and YouTube) using Hootsuite. • Implemented, organized, and maintained daily internal eNewsletter on HubSpot to promote employee engagement on social media channels. • Created content and copy for advertisements, collateral, press releases, and website, including firm news, events, attorney bios, and practice area descriptions.
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Senior Marketing Coordinator
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Jan 2019 - Dec 2019
As part of a team that was responsible for marketing the Bridgewater-based law firm, I combined my traditional, digital, and social marketing skills to position the attorneys and the firm as a whole in an enlightening manner, as well as released information to the press that would have benefited the local communities or the legal industries represented in knowing about the firm and its practice areas. This directly connected the attorneys to existing and any prospective clients, through public… Show more As part of a team that was responsible for marketing the Bridgewater-based law firm, I combined my traditional, digital, and social marketing skills to position the attorneys and the firm as a whole in an enlightening manner, as well as released information to the press that would have benefited the local communities or the legal industries represented in knowing about the firm and its practice areas. This directly connected the attorneys to existing and any prospective clients, through public relations, marketing collateral, market-related research, event planning, and firm communication. In addition, I worked closely with the HR Director and Attorney Recruiting Manager to promote the firm’s hiring, onboarding, and integration efforts.
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Marketing Coordinator
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Mar 2016 - Jan 2019
The Marketing Department at Norris McLaughlin assists the multi-practice, mid-sized law firm comprised of 120+ attorneys with offices located in Bridgewater and Montclair, New Jersey; New York, New York; and Allentown and Easton, Pennsylvania, with the following essential assets: • Advertisements • Articles • Blogs • Budget • Business Development • Client Educational Seminars • Communications • Community Relations • Crisis Management • CRM Database • Digital… Show more The Marketing Department at Norris McLaughlin assists the multi-practice, mid-sized law firm comprised of 120+ attorneys with offices located in Bridgewater and Montclair, New Jersey; New York, New York; and Allentown and Easton, Pennsylvania, with the following essential assets: • Advertisements • Articles • Blogs • Budget • Business Development • Client Educational Seminars • Communications • Community Relations • Crisis Management • CRM Database • Digital Marketing • Directories • Email Marketing • Event Planning • Firm Responsibilities • Internal CLE Seminars • Legal Alerts • Marketing Mailings • Media • Mixers • Networking • Onboarding • Print Pieces • Proposals • Public Relations • Recruiting • Research • Social Media • Sponsorships • Website
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ADP
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United States
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Human Resources Services
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700 & Above Employee
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Event And Program Coordinator
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Dec 2015 - Mar 2016
• Appointed as the Event and Program Coordinator for the Parsippany local chapter of ADP's International Women's Inclusion Network (iWIN) business resource group (BRG) • Prepared, presented, and participated in the local chapter's meeting discussions in regard to improving oneself to become a leader as a woman in the business world, building a self-brand, creating professional relationships, and allowing an appropriate work/life balance
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Client Support Specialist
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Sep 2012 - Mar 2016
• Worked with Autopay II clients nationwide to assist on various payroll topics on ADP's PC Payroll for Windows, PayeXpert, and all versions of WorkForce Now • Utilized strong communication skills to actively listen and comprehend client inquiries • Searched for solutions with appropriate resources • Supported and maintained client relationships • Was able to work successfully with time sensitive issues under pressure • Consistently trained to improve on knowledge-based skill… Show more • Worked with Autopay II clients nationwide to assist on various payroll topics on ADP's PC Payroll for Windows, PayeXpert, and all versions of WorkForce Now • Utilized strong communication skills to actively listen and comprehend client inquiries • Searched for solutions with appropriate resources • Supported and maintained client relationships • Was able to work successfully with time sensitive issues under pressure • Consistently trained to improve on knowledge-based skill levels • Mentored new hires within their initial training process, as well as assist as their second level support once graduated • Participated in the Local Engagement and Diversity Committee through community service, associate appreciation, and educational events about diversity within the workplace
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Regal Bank
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United States
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Banking
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1 - 100 Employee
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Loan Department Assistant
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Dec 2009 - Sep 2012
• Organized and arranged files • Continuously updated paper files to computer system • Researched statistical data for presentation • Worked efficiently with a team • Organized and arranged files • Continuously updated paper files to computer system • Researched statistical data for presentation • Worked efficiently with a team
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Education
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2008 - 2012
Rider University
Bachelor’s Degree, Psychology -
2004 - 2008
Watchung Regional High School
High School, High School/Secondary Diplomas and Certificates
Community
