Learner Success Advocate - Digital Marketing Science

• Aug 2022 - Present

Marketing Manager

• Mar 2022 - Present

37.5 is a leading sustainable thermoregulation technology brand that can be found in a myriad of applications across the textile industry. Ranging from activewear, fashion, bedding, or footwear, I have the privilege of collaborating with over a hundred well-known brands like Salamon, Target, and Men's Warehouse, etc. As the marketing manager, I manage and shape marketing objectives, create strategic plans, and oversee campaigns/content across various channels tracking budget, performance, and other KPI's. Working closely with our agencies, global sales teams, and contractors, my primary focus is to ensure that our global messaging and content seamlessly align with our brand promise and focus of 37.5 - while supporting domestic and international brands with resources to tell a sustainable and purposeful story. In addition to building relationships and enhancing our brand position in B2B and B2C channels, I utilize my position to champion sustainability within the industry, focusing on delivering effective stories and content to promote fairness, equality, and positive change in our ever-evolving landscape. Year 1 Stats: (Instagram growth = +450%, Facebook growth = +550%, LinkedIn growth = +150%) Show less

Co-Founder, AEC Marketing Professional

• May 2020 - Nov 2022

Marketing Specialist

• Jun 2021 - Mar 2022

Marketing: Guided and executed the mission statement of Primal Wear: Managed both B2B and B2C channels. Developed effective lead generation workflow and worked on systems to blend sales objectives and marketing goals. Helped plan and participated in several events across the USA (some with over 100,000 attendees) and created activation strategies to develop leads. Built proposals for national accounts.Digital Marketing: Created brand catalogs, captured content for Primalwear.com/social sites (I.e. Instagram, Facebook, ETC.), and worked directly with C-suite to meet digital branding needs. Managed Primal ambassador program from the ground up with a focus on community engagement, ROI, and qualifying leads. Marketing Analytics: Worked cross-functionally with ambassadors of the brand to grow and understand the community and created several reporting workflows to use data to illustrate brand performance. Show less

Intern

• Apr 2021 - Jun 2021

Sub Rep

• Jan 2019 - Jul 2021

Assisted with events, customer experience, and product knowledge. Assisted with events, customer experience, and product knowledge.

Sales Associate

• Jul 2017 - Jun 2021

Guided customer experience, reinforced employee product knowledge, managed inbound/outbound logistics and focused on maintaining and representing the core values and mission statement of Vail Resorts Guided customer experience, reinforced employee product knowledge, managed inbound/outbound logistics and focused on maintaining and representing the core values and mission statement of Vail Resorts