Experience

Syqe Medical

• Israel
• Biotechnology Research
• 1 - 100 Employee

• Director of Global Sales & Business Development

  • Jul 2021 - Present

• Account Manager

  • Feb 2017 - Present

  Helping patients relieve their pain. Owned the commercialization strategy, plan, and launch of all Syqe products and services in the initial market - Israel.Developed detailed go-to-market plan including market access, reimbursement, pricing, sales, marketing, and customer success.Created the world's first Patients Support Program (PSP) for medical cannabis treatment and established the foundation for Syqe’s Real World Evidence clinical data platform.Led creation and launch of customer success team including initial user training, clinical, technical, and logistical support for patients and physicians.Launched Syqe Beta Program, collaborating with patients, physicians, and the product team to expand early access to Syqe treatment solutions.Drove professional education initiatives including courses, webinars, lectures, clinical guidelines, and medical collateral.Identified and analyzed global market opportunities and developed penetration plan for these markets. Show less



Johnson & Johnson, Ethicon, Inc.

• Account Manager

  • Nov 2013 - Jan 2017

  Harvested unmet customer needs and converting them into opportunities and solutions Planned and executed 10 million NIS business plan with annual growth of over 10% exceeding all business targets Ensured product success through the design and creation of professional education programs and marketing materials Led digital solution initiatives for customers and internal sales use including ideation, implementation, and support Created unique value propositions by leading cross-sector and functional projects (medical device, pharmaceuticals, & consumer) Execution of a complete medical device selling process with surgeons and hospital executives Show less



BeatMed Inc

• United States
• Medical Equipment Manufacturing

• Business Development Director

  • Sep 2012 - Nov 2013

  BeatMed is a personalized purchasing service and online medical supply marketplace for the medical industry. Dedicated to finding customers the best medical supplies at the lowest prices, we enable small suppliers and manufacturers direct access to a vast global network of new customers. • Drove proposal development from MVP to launch. • Defined overall business and company strategy • Led market research interviews with KOL's to refine product value proposition • Building partnerships and manage relationships with a wide variety of business partners. • Negotiating with manufacturers and suppliers. • Creating online/offline selling processes. Show less



The Sky Factory Israel

• Design Services

• Co-Founder, VP of Marketing & Sales

  • May 2009 - Sep 2012

  Sky Factory, a fine art and technology company in the healthcare industry, creates authentic Illusions of Nature that dramatically transform closed interiors in to healing environments for patients, as well as staff and visitors. • Established “Sky Factory" brand for the Israeli healthcare market – focusing on hospital management and physician KOLs • Grew business to over 1 million NIS in the first 2 years with an annual growth of 30% • Planned and implemented sales and marketing strategy including conferences, exhibitions, PR and digital marketing (SEM, SEO, PPC, social media, and inbound) Full operation management: importing, Standard of Issues, management of subcontractors. Show less



S.B Aviv a company for trading and services LTD

• Marketing manager and business development

  • Feb 2005 - Apr 2009

  Aviv provides consulting, design and execution of water engineering projects and is the largest fountain company in Israel, working primarily with municipal authorities and large infrastructure and construction companies. Leading the process of re-branding – "Aviv fountains and water systems". Creating the company's website and Digital marketing strategy - SEM, SEO and social media. Identifying business opportunities, managing tenders in front of municipal authorities and contractors. Locating and developing new products, creating business relationships with overseas manufacturers. Show less