Jacob Prokell
Associate Art Director at Streetsense- Claim this Profile
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English Native or bilingual proficiency
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Spanish Elementary proficiency
Topline Score
Bio
Sarah Lakey
I had the pleasure of working with Jacob on multiple projects and highly recommend him for his exceptional skills. Jacob has the unique ability to create visually appealing and effective graphics/videos for a variety clients. He is highly skilled in his craft and pays meticulous attention to detail, ensuring that all his work is of the highest quality. He is professional, outgoing, and his personality fits in well with any team. Jacob can work efficiently in a fast-paced environment with many moving parts and can easily handle multiple projects and clients, always meeting deadlines and exceeding expectations. Jacob's ability to collaborate with cross-functional teams and communicate his concepts effectively makes him a valuable member of any team. Any company would be lucky to have Jacob!
Taylor Moore
It is my privilege to recommend Jacob for a role as Art Director in photography, video, and motion graphics. Jacob was an invaluable member of my team at Streetsense where we crafted amazing work for our clients across travel and tourism, consumer tech, real estate, eat and drink, and beyond. Jacob approaches each task with a high level of confidence - crafting processes that bridge together creative, marketing, and production teams to deliver the highest quality end product for his clients. He brings new ideas and perspectives that only improve the client's and creative team's vision. As a photographer, Jacob is gifted with lighting and subject-matter versatility. As a videographer, he can execute and produce both complex narratives and snackable social content. Jacob's eye for design comes alive in his passion for motion graphics. Additionally, by keeping abreast to changes in production technologies, Jacob delivers valuable insights that bolster efficiency and creative caliber. A prime example of Jacob's superb capabilities shined during a massive video campaign project in which the client shaved off two months of production time without warning. Others would have run for the hills, but Jacob calmly re-evaluated needs, crafted visual solutions that still upheld the integrity of the project, and delivered the project on the requested date, opening the door to more work for our team from this prestigious client. Jacob would be an absolute shining star on your team, as he shines bright in all he does.
Sarah Lakey
I had the pleasure of working with Jacob on multiple projects and highly recommend him for his exceptional skills. Jacob has the unique ability to create visually appealing and effective graphics/videos for a variety clients. He is highly skilled in his craft and pays meticulous attention to detail, ensuring that all his work is of the highest quality. He is professional, outgoing, and his personality fits in well with any team. Jacob can work efficiently in a fast-paced environment with many moving parts and can easily handle multiple projects and clients, always meeting deadlines and exceeding expectations. Jacob's ability to collaborate with cross-functional teams and communicate his concepts effectively makes him a valuable member of any team. Any company would be lucky to have Jacob!
Taylor Moore
It is my privilege to recommend Jacob for a role as Art Director in photography, video, and motion graphics. Jacob was an invaluable member of my team at Streetsense where we crafted amazing work for our clients across travel and tourism, consumer tech, real estate, eat and drink, and beyond. Jacob approaches each task with a high level of confidence - crafting processes that bridge together creative, marketing, and production teams to deliver the highest quality end product for his clients. He brings new ideas and perspectives that only improve the client's and creative team's vision. As a photographer, Jacob is gifted with lighting and subject-matter versatility. As a videographer, he can execute and produce both complex narratives and snackable social content. Jacob's eye for design comes alive in his passion for motion graphics. Additionally, by keeping abreast to changes in production technologies, Jacob delivers valuable insights that bolster efficiency and creative caliber. A prime example of Jacob's superb capabilities shined during a massive video campaign project in which the client shaved off two months of production time without warning. Others would have run for the hills, but Jacob calmly re-evaluated needs, crafted visual solutions that still upheld the integrity of the project, and delivered the project on the requested date, opening the door to more work for our team from this prestigious client. Jacob would be an absolute shining star on your team, as he shines bright in all he does.
Sarah Lakey
I had the pleasure of working with Jacob on multiple projects and highly recommend him for his exceptional skills. Jacob has the unique ability to create visually appealing and effective graphics/videos for a variety clients. He is highly skilled in his craft and pays meticulous attention to detail, ensuring that all his work is of the highest quality. He is professional, outgoing, and his personality fits in well with any team. Jacob can work efficiently in a fast-paced environment with many moving parts and can easily handle multiple projects and clients, always meeting deadlines and exceeding expectations. Jacob's ability to collaborate with cross-functional teams and communicate his concepts effectively makes him a valuable member of any team. Any company would be lucky to have Jacob!
Taylor Moore
It is my privilege to recommend Jacob for a role as Art Director in photography, video, and motion graphics. Jacob was an invaluable member of my team at Streetsense where we crafted amazing work for our clients across travel and tourism, consumer tech, real estate, eat and drink, and beyond. Jacob approaches each task with a high level of confidence - crafting processes that bridge together creative, marketing, and production teams to deliver the highest quality end product for his clients. He brings new ideas and perspectives that only improve the client's and creative team's vision. As a photographer, Jacob is gifted with lighting and subject-matter versatility. As a videographer, he can execute and produce both complex narratives and snackable social content. Jacob's eye for design comes alive in his passion for motion graphics. Additionally, by keeping abreast to changes in production technologies, Jacob delivers valuable insights that bolster efficiency and creative caliber. A prime example of Jacob's superb capabilities shined during a massive video campaign project in which the client shaved off two months of production time without warning. Others would have run for the hills, but Jacob calmly re-evaluated needs, crafted visual solutions that still upheld the integrity of the project, and delivered the project on the requested date, opening the door to more work for our team from this prestigious client. Jacob would be an absolute shining star on your team, as he shines bright in all he does.
Sarah Lakey
I had the pleasure of working with Jacob on multiple projects and highly recommend him for his exceptional skills. Jacob has the unique ability to create visually appealing and effective graphics/videos for a variety clients. He is highly skilled in his craft and pays meticulous attention to detail, ensuring that all his work is of the highest quality. He is professional, outgoing, and his personality fits in well with any team. Jacob can work efficiently in a fast-paced environment with many moving parts and can easily handle multiple projects and clients, always meeting deadlines and exceeding expectations. Jacob's ability to collaborate with cross-functional teams and communicate his concepts effectively makes him a valuable member of any team. Any company would be lucky to have Jacob!
Taylor Moore
It is my privilege to recommend Jacob for a role as Art Director in photography, video, and motion graphics. Jacob was an invaluable member of my team at Streetsense where we crafted amazing work for our clients across travel and tourism, consumer tech, real estate, eat and drink, and beyond. Jacob approaches each task with a high level of confidence - crafting processes that bridge together creative, marketing, and production teams to deliver the highest quality end product for his clients. He brings new ideas and perspectives that only improve the client's and creative team's vision. As a photographer, Jacob is gifted with lighting and subject-matter versatility. As a videographer, he can execute and produce both complex narratives and snackable social content. Jacob's eye for design comes alive in his passion for motion graphics. Additionally, by keeping abreast to changes in production technologies, Jacob delivers valuable insights that bolster efficiency and creative caliber. A prime example of Jacob's superb capabilities shined during a massive video campaign project in which the client shaved off two months of production time without warning. Others would have run for the hills, but Jacob calmly re-evaluated needs, crafted visual solutions that still upheld the integrity of the project, and delivered the project on the requested date, opening the door to more work for our team from this prestigious client. Jacob would be an absolute shining star on your team, as he shines bright in all he does.
Credentials
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Google AdWords
GoogleJan, 2017- Nov, 2024 -
Google Analytics
GoogleJan, 2017- Nov, 2024 -
Microsoft Office Specialist
Microsoft
Experience
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Streetsense
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United States
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Design Services
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100 - 200 Employee
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Associate Art Director
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Sep 2021 - Present
- Create and adhere to brand guidelines for tech, travel, eat + drink, real estate, consumer, and B2B clients- Establish processes to lead the design process for digital campaigns- Create both static and motion graphics for web, mobile, social, and banner ads- Lead direction for video production and photography- Create a content studio to expand in-house production capabilities- Operate cinema cameras- Lead video post-production- Create storyboards for scripted content- Lead client presentations- Strategize marketing solutions- Lead junior design team members through the creative process, overseeing their work- Highly involved in the hiring and training of creative staff- Maximize creative budgets through innovative marketing practices- Professional photography retouching Show less
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Content Designer
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Nov 2019 - Sep 2021
- Conceptualize and create both written and visual elements, including copy, design, photography, animation, and video for social media, web pages, emails, and blogs.- Monitor and manage the deployment of content across a wide array of channels, including email, Facebook, Twitter, Instagram, IGTV, LinkedIn, YouTube, and Email.- Outline guidelines for the execution of digital advertising campaigns with comprehensive brand books.- Optimize client websites for search engine and mobile browsing using Wix, Squarespace, and WordPress.- Design various marketing materials, such as window graphics, menus, merchandise, and direct mail pieces.- Assist with marketing collateral pitches by providing research on industry trends and using social listening tools. - Establish internal project goals, communicate project deliverables, strategies, requirements, and detailed schedules to team members. Manage project prioritizations and workloads.- Work closely with digital, content, and online sales teams to ensure timely and accurate publishing of website content across devices.- Own the most in-depth understanding of the content delivery system, providing technical support for the design and content team ideation.- Partner with digital teams and vendors to solve technical issues in displaying content.Select clients: Logitech (Ultimate Ears, Blue, Logitech G, Logitech VC, LogiTalk, and Logitech core brand), The CoStar Group (CoStar News, CoStar UK, CoStar Canada), Apartments.com, LoopNet, Visit Montgomery County, Discover Wauwatosa, Visit Fairfax, VA Show less
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Content Producer
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May 2018 - Nov 2019
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Freelance
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Washington, District of Columbia, United States
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Motion Graphic Designer and Art Director
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Mar 2020 - May 2023
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Alexandria Economic Development Partnership
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United States
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Economic Programs
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1 - 100 Employee
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Associate
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May 2017 - Aug 2017
- Designed a webpage for Pop-up ALX (https://growalx.com/popup/) - Drafted a blueprint for the program - Vetted landlords/brokers to participate in the program - Collaborated with City Staff to formulate minimum standards for temporary installations to be approved - Conducted marketing research to identify candidates for the program - Published a section for the Washington Business Journal - Designed a webpage for Pop-up ALX (https://growalx.com/popup/) - Drafted a blueprint for the program - Vetted landlords/brokers to participate in the program - Collaborated with City Staff to formulate minimum standards for temporary installations to be approved - Conducted marketing research to identify candidates for the program - Published a section for the Washington Business Journal
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Clutch
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United States
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Internet Marketplace Platforms
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1 - 100 Employee
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Tutor - Statistics
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Aug 2015 - May 2017
- Tutored up to 5 college-level Statistics and Data Analysis students at a time. - Tutored up to 5 college-level Statistics and Data Analysis students at a time.
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Freelance
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Dallas-Fort Worth Metroplex
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Freelance Photographer and Retoucher
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May 2013 - May 2017
- Freelance photographer for weddings, events, products, and portraits - Graphic design for social media and restaurant menus - Freelance photographer for weddings, events, products, and portraits - Graphic design for social media and restaurant menus
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United States Senate
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Legislative Offices
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700 & Above Employee
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Congressional Intern
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May 2016 - Aug 2016
- Drafted memos regarding legislative issues elevated by constituents. - Assisted congressional staffers in general legislative research. - Provided general administrative support over phone and mail. - Worked in Intranet Quorum to process casework files. - Created social media and web content to share updates with constituents. - Drafted memos regarding legislative issues elevated by constituents. - Assisted congressional staffers in general legislative research. - Provided general administrative support over phone and mail. - Worked in Intranet Quorum to process casework files. - Created social media and web content to share updates with constituents.
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Education
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University of Arkansas - Sam M. Walton College of Business
Bachelor’s Degree, Marketing -
University College Cork
International Business Marketing