Jacob Michael Løwe

Nordic Product & Campaign Manager / Nordisk Produkt & Kampagnechef at Bonnier Publications A/S
  • Claim this Profile
Contact Information
us****@****om
(386) 825-5501
Location
Copenhagen, Capital Region, Denmark, DK
Languages
  • Dansk Native or bilingual proficiency
  • Engelsk Native or bilingual proficiency
  • Chinese Elementary proficiency

Topline Score

Topline score feature will be out soon.

Bio

Generated by
Topline AI

5.0

/5.0
/ Based on 2 ratings
  • (2)
  • (0)
  • (0)
  • (0)
  • (0)

Filter reviews by:

Häli-Ann Tooms

Jacob was helping me to make market analysis,sales strategies and sales contracts in my company. He was working independently and was thinking strategically. Jacob was proposing many new ideas and he was very proactive. He was a great help and I am glad I had a possibility to work with him.

Christian Danielsen

It’s always great working with a person as motivated, competent and positive as Jacob. I had the pleasure of working close together with Jacob in the Thuesen Jensen marketing team, where he was responsible for brand strategies, sales presentations, customer surveys and more. He was always extremely dedicated and always solved his tasks with great quality and a very high sense of responsibility. Tight deadlines were no problem either, because Jacob was willing to work hard to get things done – and always with a smile. Jacob is a very social person with a great sense of humor – and very easy to work with. Jacob’s personality and skills makes him an asset to any team, and I can only give him my highest recommendation. - Christian Danielsen

You need to have a working account to view this content.
Join now
You need to have a working account to view this content.
Join now

Credentials

  • Digital Marketing Manager
    Compass LEAN Academy
    Jun, 2021
    - Oct, 2024

Experience

  • Bonnier Publications A/S
    • Denmark
    • Media Production
    • 100 - 200 Employee
    • Nordic Product & Campaign Manager / Nordisk Produkt & Kampagnechef
      • Aug 2022 - Present

      • Create weekly email marketing campaigns.• Management of digital Bookazine sales channels. E.g., collaboration with Amazonsales platform partners.• Developed and implemented new mailing and digital business plans for the Norwegianmagazine market, the British and Dutch digital Readly market, and for US, Canada,Australia Amazon market.

    • Nordisk Produktchef / Nordic Product Manager
      • Jan 2022 - Jul 2022

      • Management and optimization of sales platforms to increase digital revenue.• Collaboration with stakeholders for products on web shops.• Development with creative staff, as well as securing commercial placement acrossdepartments, of digital and printed marketing material for non-subscription sales• Budget planning and ongoing management for non-subscription sales.• Responsible for the development and launch of our products on Readly the new partnersales platform.

    • Produktchef / Product manager
      • Aug 2019 - Dec 2021

      • Collaboration across departments and with advertising agencies on designing anddeveloping campaigns.• Budget planning and management of eight subscription products.• Gained key insights to optimize the marketing of products, through the successfuldevelopment and execution of market analyses, surveys, and database extracts.• Launched products to run through new digital, printed, and telemarketing saleschannels.• Surpassed budget expectations in 2020 and ensured 20% of company profits.• Lead responsible for new product launch, incl. market access development andexecution of marketing campaigns. Show less

  • Tupperware Nordic A/S
    • Marketing promotion coordinator & Budget Planner
      • Feb 2018 - Aug 2019

      • Responsible for the development of monthly business plans for marketing campaigns. • Collaborate with the commercial team for marketing content for printed campaigns. • Product selection, budgeting, and pricing to ensure competitive pricing and attractive offers. • Ensure products are implemented into IT systems for availability for B2B partners and customers. • Developed a new structure for activity and recruiting business plans and campaigns, as well as a new recruiting onboarding program with a new onboarding budget structure. Show less

  • Häli-Ann Tooms Studio
    • Københavnsområdet, Danmark
    • Interim Marketing manager (Project specific contract at a Start Up)
      • Nov 2017 - Dec 2017

      • Developed the company's marketing tools, templates, plans, and strategies for the owner to use and run the business with. Incl.: o Materials for events. o Content overview for website and social media. o Sales contracts, and terms and conditions documents for the website. o Development of sales strategies. • Planned and managed the transition from the old website and social media pages to the new website and new social media pages. • Developed and conducted market analyses Show less

  • Thuesen Jensen A/S
    • Denmark
    • Retail
    • 1 - 100 Employee
    • Marketing Coordinator
      • Dec 2016 - Sep 2017

      • Created and implemented across all departments, brand strategies for eight brands, ensuring aligned branding and communication. • Developed and conducted market analyses that created insight into three brands. • Developed event and marketing material for fairs on short deadlines. o E.g. Developed materials and coordinated Frankfurt Convention event communication. • Development of sales and marketing materials, campaigns, and presentations for eight brands. • Created and implemented across all departments, brand strategies for eight brands, ensuring aligned branding and communication. • Developed and conducted market analyses that created insight into three brands. • Developed event and marketing material for fairs on short deadlines. o E.g. Developed materials and coordinated Frankfurt Convention event communication. • Development of sales and marketing materials, campaigns, and presentations for eight brands.

  • Lundbeck
    • Denmark
    • Pharmaceutical Manufacturing
    • 700 & Above Employee
    • Corporate communication & public affairs - advocacy department Intern
      • Feb 2016 - Jul 2016

      • Handling of brand-related advocacy in two brands and four disease areas. • Representation of my team at cross-functional meetings and meetings with external stakeholders. o E.g. Coordinated project meetings and functioned as a point of contact for stakeholders. o Development and maintenance of the production of PPT presentations for meetings, workshops, projects, etc. • Handling contract management with key stakeholders. • Management of updating intranet website content and designing the layout of two brands. • Handling of SoMe activity tracking and of content to H. Lundbeck A/S social media pages. o Developed content calendar for a year for all four SoMe. (Facebook, Instagram, Twitter, LinkedIn) • Developed position papers for four disease areas for the handling of the company's work with the disease areas. • Patient Advocacy event: planned and developed materials for the event and coordinated the event. • In charge of the process of recruitment and selection of new interns. Show less

  • Desigual
    • Spain
    • Retail Apparel and Fashion
    • 700 & Above Employee
    • Sales Assistant
      • Jan 2015 - Jan 2016

      Main responsibilities: • Responsible for training new employees • Continuously served as replacement for store manager • Ensured solid sales figures and strong KPI’s Achievements: • Received responsibility for stores shortly after being employed. • Developed in-depth understanding of customer behaviour and audience understanding • Developed in-depth understanding of securing final sales Main responsibilities: • Responsible for training new employees • Continuously served as replacement for store manager • Ensured solid sales figures and strong KPI’s Achievements: • Received responsibility for stores shortly after being employed. • Developed in-depth understanding of customer behaviour and audience understanding • Developed in-depth understanding of securing final sales

  • JBS Mens Underwear, Illum
    • Copenhagen
    • Sales Assistant
      • Apr 2013 - Dec 2014

      Main responsibilities: • Responsible for training new employees • Continuously served as replacement for store manager • Ensured solid sales figures and strong KPI’s Achievements: • Received responsibility for stores shortly after being employed. (JBS Mens Underwear - two months after employment) • Developed in-depth understanding of customer behaviour and audience understanding • Developed in-depth understanding of securing final sales Main responsibilities: • Responsible for training new employees • Continuously served as replacement for store manager • Ensured solid sales figures and strong KPI’s Achievements: • Received responsibility for stores shortly after being employed. (JBS Mens Underwear - two months after employment) • Developed in-depth understanding of customer behaviour and audience understanding • Developed in-depth understanding of securing final sales

  • Eton
    • Copenhagen
    • Sales Assistant
      • Mar 2011 - Nov 2012

      Main responsibilities: • Responsible for training new employees • Continuously served as replacement for store manager • Ensured solid sales figures and strong KPI’s Achievements: • Received responsibility for stores shortly after being employed. (e.g. Eton - three months after employment) • Developed in-depth understanding of customer behaviour and audience understanding • Developed in-depth understanding of securing final sales Main responsibilities: • Responsible for training new employees • Continuously served as replacement for store manager • Ensured solid sales figures and strong KPI’s Achievements: • Received responsibility for stores shortly after being employed. (e.g. Eton - three months after employment) • Developed in-depth understanding of customer behaviour and audience understanding • Developed in-depth understanding of securing final sales

Education

  • Roskilde University
    Master of Business Administration and Economics - Cand.merc. (Msc), Business management and Brand management
    2014 - 2016
  • Roskilde University
    Bachelor of Business Administration (BBA), Business Law, Organization Theory, Accounting and Finance
    2011 - 2014

Community

You need to have a working account to view this content. Click here to join now