Jacob Myers
Business Intelligence Intern at Columbus Blue Jackets- Claim this Profile
Click to upgrade to our gold package
for the full feature experience.
Topline Score
Bio
Credentials
-
Alteryx Foundational Micro-Credential
AlteryxFeb, 2023- Nov, 2024 -
Excel Fundamentals
Corporate Finance Institute® (CFI)Sep, 2022- Nov, 2024 -
Sports Marketing Essentials
Front Office SportsSep, 2022- Nov, 2024 -
Athlete Marketing Essentials: NIL Certification
Front Office SportsAug, 2022- Nov, 2024 -
Crypto in Sports Essentials
Front Office SportsAug, 2022- Nov, 2024 -
Modern Ticketing Essentials: Beyond the Ticket
Front Office SportsJul, 2022- Nov, 2024
Experience
-
Columbus Blue Jackets
-
United States
-
Spectator Sports
-
200 - 300 Employee
-
Business Intelligence Intern
-
May 2022 - Present
As a member of the Columbus Blue Jackets' BI team, I contributed to a wide variety of departmental projects and data collection methods. Using Microsoft Dynamics and Salesforce, I distributed qualified sales leads from ticket pages, postgame surveys, Formstack submissions, event enter-to-wins, and more. As of August 1 2022, I have sent out new business leads that have equivalency to over $450,000 in revenue for the company. I created workflows within Salesforce to automate data for the departments' dashboards and cleaned the inflow of data as needed. Using DBEaver and SQL, I pulled information from the CBJ's own data warehouse about ticket sales, food and beverage data, and everything in between. Over the course of the off-season, I produced high-level presentations about the Blue Jackets' season ticket holder and single game buyer preferences and rankings throughout the league on a variety of topics, which were presented to almost every major department within the organization. Other resources I used included Zoomph, which allowed for the retrieval of specific social media data for social and marketing reports. Nielsen (Scarborough) data was used to create competitor analyses between different demographic bases and their likelihood was to attend a CBJ game against our competitors. I created and updated a Leads tracker dashboard using Tableau to monitor the company's lead capture metrics for the 22-23 fiscal year and compare it to the previous years' data. I incorporated Tradable Bits data with Facebook, Formstacks, and Eloqua to show which campaigns were performing well and which sources we were gaining the most lead capture from. Created actionable insight reports into CBJ's social accounts and how they could best communicate to their target audience through YouTube. Researched and analyzed data to support consumer trends and Millennial/Gen Z media consumption habits.
-
-
-
Ohio University
-
United States
-
Higher Education
-
700 & Above Employee
-
Athletic Department Communications & Statistics Intern
-
Jan 2022 - Present
Working in the Communications department of the Ohio University Athletic Department, I worked closely with my supervisors to execute weekly assignments ordered by both coaches and players alike. Some of the tasks I conducted included updating record books, summarizing season statistics and creating digital previews for matches and meets utilizing Adobe Suite technologies. Created weekly content updating Ohio University fans on upcoming events and created press releases for when student-athletes completed major accomplishments across all Division-I sports. Another key aspect of my internship involved taking in-game statistics. The stats would be live on the Ohio Athletics website (ohiobobcats.com) and were the sole source of statistics that players, coaches and broadcasts would use. Included below a LinkTree that shows some of the projects I completed for the department including digital programs, season stats and game recaps:
-
-
-
Ohio University Student Alumni Board
-
United States
-
Higher Education
-
1 - 100 Employee
-
Vice President of Professional Development
-
Apr 2022 - Present
Assisted members with all ranges of Professional Development, spanning from resumé help to guidance with cold networking with industry professionals. Set up networking opportunities and mock interviews for members who were applying for positions outside of Ohio University. Established the organization on LinkedIn and assisted members with highlighting the organization on their profiles. Created a series of workshops to help members on LinkedIn creation, interviewing prep, and internship application advice - directly helped over 5 students receive Summer internships through professional guidance.Created, planned, and executed the Diversity in the Workplace Speaker Series & Panel, which aimed to bring alumni to campus to speak on their experiences within the workforce and emphasize the importance of Diversity & Inclusion to students. Brought back three alumni for events and five on-campus representatives for the Panel across a two-week period of events. In total, accumulated over 250 student attendees over four events.
-
-
Social Media Project Manager
-
Jan 2022 - Apr 2022
Managed the organization's Twitter account. Created campaigns for events and members alike to be spotlighted and show off career endeavors. Grew the organization's follower account by over 40 people and interacted with followers to increase exposure.
-
-
Digital Marketing Committee
-
Jan 2022 - Apr 2022
Created new social media campaigns and set up member events to create content to post on socials. Created graphics, member spotlights, and highlighted other organization's diversity content to increase engagements and follower counts.
-
-
Student Outreach Committee
-
Aug 2021 - Dec 2021
Involved in the creation of campus-wide events such as Homecoming pep rallies, Ohio University birthday celebrations, and more. Collaborated with University departments & campus organizations to create large-scale events and bring students from around campus to them. Assisted in the creation and selling of merchandise as well as the marketing of all events.
-
-
-
Ohio University Emerging Leaders
-
United States
-
Higher Education
-
1 - 100 Employee
-
Vice President of Diversity, Equity, and Inclusion
-
Apr 2022 - Present
Incorporated Diversity, Equity, and Inclusion trainings and certifications into the EL curriculum. Provided members with multicultural department connections, provided diversity trainings, and messaged members about diversity events and career fairs. Along with multicultural organizations on campus, hosted a diversity in the workplace panel which detailed how members could incorporate diversity and inclusion into their daily lives, application processes, and workplace environments. Incorporated Diversity, Equity, and Inclusion trainings and certifications into the EL curriculum. Provided members with multicultural department connections, provided diversity trainings, and messaged members about diversity events and career fairs. Along with multicultural organizations on campus, hosted a diversity in the workplace panel which detailed how members could incorporate diversity and inclusion into their daily lives, application processes, and workplace environments.
-
-
-
Diversity in the Workplace Speaker Series
-
Athens, Ohio, United States
-
Series Creator
-
Sep 2022 - Feb 2023
Created, marketed, and executed a series of events for Black History Month which brought back three alumni speakers and a panel of on-campus representatives to emphasize the importance of Diversity in the daily lives of workers. Accumulated over 225 optional student attendees throughout the four events. Utilized different campus resources to be able to market the event and collaborate with multiple student organizations. Created, marketed, and executed a series of events for Black History Month which brought back three alumni speakers and a panel of on-campus representatives to emphasize the importance of Diversity in the daily lives of workers. Accumulated over 225 optional student attendees throughout the four events. Utilized different campus resources to be able to market the event and collaborate with multiple student organizations.
-
-
-
Nationwide Children's Championship
-
Ohio State University Scarlet Course
-
Scoring Committee
-
Aug 2022 - Aug 2022
Assisted in the capturing of data for a professional golf event. Worked alongside players, caddies, broadcasters and event sponsors to record scoring statistics that would be displayed on broadcasts, apps, and gambling platforms. The accurate and timely capturing of data was crucial towards tournament success. Assisted in the capturing of data for a professional golf event. Worked alongside players, caddies, broadcasters and event sponsors to record scoring statistics that would be displayed on broadcasts, apps, and gambling platforms. The accurate and timely capturing of data was crucial towards tournament success.
-
-
-
Bench Press Media
-
United States
-
Online Audio and Video Media
-
1 - 100 Employee
-
Head of Athlete Acquisition
-
Jan 2022 - Jun 2022
As the head of athlete acquisition, I coordinated the admittance of college athletes across the country into the Bench Press. The Bench Press is currently sponsoring over 40 athletes from 25 different colleges across the country. It was my job to make sure athletes were admitted, acknowledged and filled in on the latest Bench Press news and updates.
-
-
Vice President of Marketing
-
Sep 2021 - Jun 2022
The Bench Press is an Ohio University student-run multimedia podcast and blog. In being the head of athlete acquisition, I outreached with potential Bench Press Athletes across the country in hope of being represented by the Bench Press. At the moment. we have over 30 athletes from 20 colleges in 10 states. The growth rate of the podcast has exponentially increased month over month, and in doing so the brand received our first sponsor, NevaRest.
-
-
-
Ohio University King's Cup
-
Athens, Ohio, United States
-
Event Organizer
-
Oct 2021 - Apr 2022
The King's Cup was an event that I planned and organized with several faculty members at Ohio University for the students who worked at the 2020 Ryder Cup. Because of the event, I learned firsthand how event planning and execution works, even if it was on a relatively small scale. The process for organizing the King's Cup involved communicating with players, spectators and other third parties about what would provide an optimal experience and executing based off their inquiries. Coordinating with the golf course facilities team, we were able to section off times to allow for all of the players to play and allow for us to use tournament equipment for small minigames throughout the event. The overall event was a success and paved the way for more events like it to be held in the future. I learned valuable communications skills as well as event planning and organization tactics.
-
-
-
Ryder Cup
-
United Kingdom
-
Spectator Sports
-
1 - 100 Employee
-
Ryder Cup 2020 - Hospitality Suite Services Intern
-
Sep 2021 - Sep 2021
The Ryder Cup is a professional golf tournament that pits the best golfers from the US and Europe against one another every two years, every four years in the United States. On behalf of Contemporary Services Corporation, I served as security outside one of the most expensive and luxurious chalets on the entire course - The 1927 Club. Named after the first year the Ryder Cup was played, the club sat between 18 fairway and 10 green, a prime location for spectators to walk around. As the tournament began and more spectators showed up, I was tasked with making sure only spectators with proper credentials were permitted into the club. But, a huge part of my job was customer service. Keeping a positive mentality and a smile on my face were critical to ensuring that spectators had the optimal experience at Whistling Straits.
-
-
-
Radiant Technology Group, Inc.
-
United States
-
Technology, Information and Media
-
1 - 100 Employee
-
Installation Technician
-
Jun 2020 - Aug 2020
Radiant Technology is an audio-visual company which works to install electronic signage in businesses around the country. My role was to help facilitate and work on an assembly line for kits that would be implemented into colleges across the US. I was in charge of making sure kits were appropriately sorted, built, labeled and shipped to the correct locations. I heavily used Microsoft Teams to coordinate with my superiors and emphasized Microsoft Excel to ensure that all of the tasks listed above were completed thoroughly and adequately.
-
-
-
Wedgewood Golf & Country Club
-
United States
-
Hospitality
-
1 - 100 Employee
-
Cart Barn & Outdoor Services Employee
-
Apr 2018 - May 2020
Wedgewood was a private country club and golf course. I worked in the cart barn, but also assisted in private outdoor events when necessary. My work typically consisted of helping members have the best experience possible. This meant cleaning their golf clubs and carts, putting their bags in storage, and helping them on/off the golf course however they may need. We worked closely with the members and formed solid relationships in turn, resulting in being able to caddy for a select group on days that I was not working in the cart barn. I helped over 150 members in their day-to-day care and gained many relationships both internally and externally that have benefitted me immensely.
-
-
Education
-
2020 - 2024
Ohio University
Bachelor of Business Administration - BBA -
2020 - 2024
Ohio University
Bachelor of Sport Management - BSM -
2022 - 2024
Ohio University
Bachelor of Business Administration - BBA -
2016 - 2020
Olentangy Liberty High School
High School Honors Diploma
Community
