Jacob Li

Trade Show and Event Manager at Belkin International
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Contact Information
us****@****om
(386) 825-5501
Location
Nepean, Ontario, Canada, CA
Languages
  • English Professional working proficiency
  • Chinese Native or bilingual proficiency
  • Danish Elementary proficiency
  • Mandarin Native or bilingual proficiency

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Experience

    • United States
    • Computers and Electronics Manufacturing
    • 700 & Above Employee
    • Trade Show and Event Manager
      • Feb 2019 - Present

      Job Summary: Responsible for managing and executing marketing deliverables for major trade shows, industry special events, retail customer sales events and other company experiential programs.Specific Responsibilities:• Coordinate planning and execution of both regional and international trade show and events.• Develops project schedules with cross-functional teams and ensures all deadlines are met.• Collaborates with cross-functional team across different departments for all materials produced.• Develop and manage event budgets to meet financial commitments while creating the greatest value add and positive impact to the brand.• Provides direction and leadership to vendors, agencies, and internal creative staff to ensure appropriate creative development, execution, production, and timely delivery of all materials.• Responsible for all internal project management or vendor management if applicable, price negotiations, project timelines, review schedules, and obtaining budget and content approvals: • Ensures materials uphold brand standards and present a consistent brand image.• Fulfill responsibilities under ISO 9001 and 14001; understand and fully support IS0 system.• Maintain a safe and clean work environment.• Understand and follow company rules and regulations.• Perform all other duties as assigned and required.

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Event Manager
      • Mar 2017 - Dec 2018

      • Lead and successfully deliver new interactive website for China market • Built content training strategy/event calendar from the ground up• Plans, coordinates and manages 20+ marketing events and projects for the on-time and on-budget successful completion.• Events/Project including, Training, Seminar, Marketing/PR Event, product shooting…etc.• Ensures events/projects are appropriately staffed for meeting requirements • Lead and successfully deliver new interactive website for China market • Built content training strategy/event calendar from the ground up• Plans, coordinates and manages 20+ marketing events and projects for the on-time and on-budget successful completion.• Events/Project including, Training, Seminar, Marketing/PR Event, product shooting…etc.• Ensures events/projects are appropriately staffed for meeting requirements

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Assistant Marketing Manager
      • Jun 2016 - Mar 2017

      • Complete website revamp project include creating new site for e-learning content• Built content marketing strategy/product calendar from the ground up• Plans, coordinates and manages 10+ marketing events and projects for the on-time and on-budget successful completion.• Events/Project including, Marketing/PR Event, Cover Story interview & shooting• Launched new email marketing campaign, improving email open rates from 15% to over 50% • Complete website revamp project include creating new site for e-learning content• Built content marketing strategy/product calendar from the ground up• Plans, coordinates and manages 10+ marketing events and projects for the on-time and on-budget successful completion.• Events/Project including, Marketing/PR Event, Cover Story interview & shooting• Launched new email marketing campaign, improving email open rates from 15% to over 50%

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Business Development Manager
      • Jun 2015 - May 2016

      • Plans, coordinates and manages 15 employees for the branch office operation• Lead and complete SAP Application Integration for a successful launch • Reviews SOP, strategy and all operation documents to ensure a clear understanding of work scope• Ensures operations are appropriately staffed for meeting services standard • Identifies and analyzes any potential new teams/leaders and develops effective development plans to boost sales and recruitment • Plans, coordinates and manages 15 employees for the branch office operation• Lead and complete SAP Application Integration for a successful launch • Reviews SOP, strategy and all operation documents to ensure a clear understanding of work scope• Ensures operations are appropriately staffed for meeting services standard • Identifies and analyzes any potential new teams/leaders and develops effective development plans to boost sales and recruitment

    • United States
    • Wellness and Fitness Services
    • 700 & Above Employee
    • Assistant Marketing Manager
      • Aug 2010 - Jul 2014

      • Complete website revamp project include managing e-shop product catalog• Conducted market research to develop targeted buyer personas• Established company's first social media presence across Facebook and blog (wordpress), and grew followers from ~50 to 2,000+ • Championed inbound marketing strategies (replacing traditional outbound methods) to create brand awareness and attract more buyers• Wrote press releases, newsletter articles, and email copy • Complete website revamp project include managing e-shop product catalog• Conducted market research to develop targeted buyer personas• Established company's first social media presence across Facebook and blog (wordpress), and grew followers from ~50 to 2,000+ • Championed inbound marketing strategies (replacing traditional outbound methods) to create brand awareness and attract more buyers• Wrote press releases, newsletter articles, and email copy

Education

  • Edinburgh Napier University
    Master’s Degree, Marketing
    2016 - 2018
  • FAABORG GYMNASIUM
    AFS Intercultural Exchange program
    2001 - 2002

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