Jacob Hutton, MBA

Data Attribution Specialist at Undertone
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Contact Information
us****@****om
(386) 825-5501
Languages
  • English Native or bilingual proficiency

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5.0

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Alexander Blandina, Ph.D.

Jacob is a joy to work with! Jacob and I worked together supporting Ahold Delhaize for 2 years. He is very detail-oriented and is always willing to lend a hand to anyone who needs it. Whenever there was an issue he always came back with an update and timeline or solution. Jacob would be an incredible asset to any data validation team!

Andre Davis

I've had the privilege of knowing Jacob as he's grown in his career and throughout that time we've shared many conversations, both directly related to our industry experience and life experience. A rare breed, Jacob's analysis is always on, ready to challenge ideas in any arena with thoughtful questions. His ability to connect the dots between what, to most, appear completely unrelated is truly remarkable and refreshing.

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Experience

    • United States
    • Advertising Services
    • 100 - 200 Employee
    • Data Attribution Specialist
      • Nov 2022 - Present

      • Management and relationship building with current attribution vendors • Assess new data vendors and tests if they would be the right strategic fit • Act as the subject matter expert in attribution for all business units • Engage with sales team to understand client objectives and determine the best attribution strategy to exceed client goals • Subject matter expert in attribution for all business units • Work directly with clients and agencies on attribution model results and pitch new ideas and strategies for future campaigns • Enhance current data targeting capabilities by tying campaign analytics with data attribution to drive performance • Identify current gaps in measurement and strategize how to advance current business offering • Work directly with product, AI, and engineering team to enhance our current offering and automation platform • Experience with foot traffic and other attribution related studies • Understanding of how to tie digital ad campaigns within store and online purchase behaviors • Exceptional problem-solving skills

    • Market Research
    • 700 & Above Employee
    • Client Service Analyst III - Beer, Wine, Spirits & Tobacco
      • Jan 2022 - Nov 2022

      • Review/research new items for the Beer, Wine & Spirits Categories and provide meaningful counsel regarding those items each month• Work with cross-functional teams to represent the Client during New Item placement activities• Submit new item images for set up in IRI’s system• Submit product attribute revisions as needed• Process geography changes• Flawless OMS work order entry• Open technical support tickets and help your client troubleshoot issues as they arise• Answer geography, time, product & measure questions• Facilitate data investigations as needed with urgency and accuracy• Complete quality checks of data post change events with a high degree of accuracy in a very tight time window• Plan and execute restatement activities across your client organization• Provide end user guidance, support & communication on restatement activities

    • Retail Delivery Analyst II - Supply Chain
      • Jan 2021 - Jan 2022

      • Key point of client contact for service-related requests or issues.• Ability to build and leverage mutually beneficial relationships and networks internally.• Effectively synthesizes content written and orally.• Demonstrated resiliency and sound judgment in dealing with business and corporate challenges.• Able to engage in a service-focused manner with clients when helping solve/manage content deliverables.• Strong project management and process skills.• Able to effectively work with virtual and diverse teams (i.e. GOC).• Demonstrated communication and interpersonal skills.• Demonstrated ability to learn and utilize various computer software, including MS Excel.• Ability to escalate issues to the right people appropriately.• Administrative accountability-correctly tracks time and expenses using IRI systems, adheres to corporate policies, meets deadlines on corporate initiatives such as talent management.• Manage content delivery for client; including Content Delivery Client Satisfaction• Support exceeding revenue by high quality service delivery and data• Coordinate and execute high quality on-going analytic and ad-hoc requests• Work very closely with our clients to produce ad hoc reports and presentations across strategic and tactical top-line applications• Use strong analytical skills to consult with our client’s sales, category management and brand and trade marketing groups• Identify and develop IRI service opportunities with client• Utilize creativity in identifying new techniques and processes• Establish and track critical metrics to measure progress against quality initiatives• Develop and leverage strong, collaborative relationships with ITO and Delivery teams• Liaison with GOC teams• Ensure high level coordination between Business Development and CI (including GOC).

    • Retail Client Service Analyst I
      • Feb 2020 - Jan 2021

      • Support exceeding revenue and favorable data contract terms through quality delivery of solutions, reporting, and insights Coordinate, execute, analyze, and present findings from a variety of research projects purchased by the client; recommend potential action steps and additional research opportunities.• Demonstrate ability to cut through data and issue clutter and identify what is most important.• Draft client ready decks and presents fact based arguments influentially.• Effectively synthesize content written and verbally.• Consult with retail clients on a full-range of IRI solutions, including custom projects• Coordinate and execute high quality on-going analytic and ad-hoc requests.• Work closely with clients to produce ad hoc reports and presentations across strategic and tactical top-line applications.• Use strong analytical skills to consult with our client retailer teams.• Help the client derive key strategic insights from the myriad data types that IRI provides.• Identify and develop IRI opportunities with client.• Utilize creativity in identifying new techniques and processes.• Identify and develop new project opportunities with client contacts; write proposals to gain new business.• Establish and track critical metrics to measure progress against quality initiatives.• Develop and leverage strong, collaborative relationships with internal IRI cross-functional teams• Primary liaison between the US and GOC teams.• Demonstrated expertise in translating data and analysis into relevant implications.• Experienced with syndicated data.• Strong project management and process skills.• Ability to engage in consultative manner with clients when helping solve/manage content deliverables.

    • United States
    • Retail
    • 700 & Above Employee
    • Coordinator I Demand Management
      • Sep 2018 - Feb 2020

      - Experienced Coordinator of Demand Management with a demonstrated history of working in the fields of retail supply chain and logistics. - RBS, BRG "Communications" committee member - Accurately and on a timely manner process an or create reports needed by Replenishment Analyst II (buyers). - Collaborate with sales and operations teams to reduce OOS and improve service levels. - Strong Excel functions, V-lookups, if statements, pivot tables, macro's. - Ad hoc reporting when necessary. - High analytical skills to process Master data sets. - Entry level at MicroStrategy "DSS". - Streamlining reporting, to save labor hours by using "IF" statements and macro's where applicable. - Maintaining solid communications with the management team, all associates in the office and throughout the organization. - Performing all other duties and projects as assigned.

    • United States
    • Retail
    • 700 & Above Employee
    • Evening Operations Manager
      • Oct 2017 - Sep 2018

      •Assisting in attaining financial objectives: sales, payroll percent, gross margin, shrink, MPP net percent effectiveness and control of other expenses.•Ensuring all company policies and procedures are followed as outlined.•Fosters a sales-driven, consumer focused culture through relationship building and promoting an atmosphere of enthusiastic customer awareness.•Treating all associates with fairness, dignity and respect. Provide recognition of accomplishments and offer constructive counseling, when necessary.•Responsible for the overall operation of the entire store during the evening hours.•Observing and ensure compliance with company security, safety and food safety standards.•Maintaining techniques and layouts of merchandise consistent with the corporate merchandising philosophy. •Complete understanding of the causes and means for resolving inventory shrink issues in the assigned departments.•Understand the use of company tools such as: MPP, financial reports, scheduling, ordering and business information systems.•Have a solid understanding of standard practices for all departments.•Ensuring the maintenance of the stores appearance and presentation and ensure quality conditions of all products.•Managing performance of duties and responsibilities of all evening associates.•Making hiring, training and performance management recommendations for evening shift associates. •Supporting the development needs of evening store associates.•Using good judgment in the delegation, assignment and follow-up required for the efficient performance of the store.•Maintaining solid communications with the management team, all associates in the store and throughout the organization.•Establish a sales-driven, consumer focused culture through relationship building and promoting an atmosphere of enthusiastic customer awareness.•Treating all store information as strictly confidential.•Performing all other duties and projects as assigned

    • Evening Operations Trainee
      • Sep 2017 - Oct 2017

      Accepted into a manager trainee role to be the "Evening Operations Manager" This role is to prepare me to become a salaried manager and to be able to influence/motivate the whole store while I am present until the store closes.

    • Assistant Center Store Manager
      • May 2017 - Sep 2017

      Over seeing the department when the department manager is not present. In control of scheduling, MPP, and PMP.

    • Assistant Center Store Manager
      • May 2016 - May 2017

    • Center Store Lead
      • Jun 2014 - May 2016

Education

  • Liberty University
    Master of Business Administration - MBA, Business Administration and Management, General
    2020 - 2022
  • Liberty University
    Bachelor's degree, Marketing Analytics
    2015 - 2019

Community

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