Experience

VERBI Software GmbH

• Germany
• Software Development
• 1 - 100 Employee

• Team Lead Marketing

  • Mar 2022 - Present

  💡 Leading a high-performing team of marketing professionals, fostering collaboration and individual growth. 🎯 Implementing data-driven approaches to optimize campaigns, adjusting strategies for maximum impact. 📊 Analyzing key performance metrics, providing actionable insights to guide decision-making and improve results. 📢 Overseeing content creation and social media initiatives to engage audiences and enhance brand reputation. 🌐 Collaborating with sales and customer relation team to align marketing efforts, supporting lead generation and conversion goals. Show less



Bonava

• Sweden
• Real Estate
• 700 & Above Employee

• Digital Marketing Manager

  • Oct 2014 - Feb 2022

  • Running high-spend awareness and performance campaigns (Paid Social, Display, Affiliate, OOH) • Data-driven optimization of CVR along the customer journey • Collaboration in brand and website launch • Setup and implementation of new CMS • Definition and launch of customer portal • Development and implementation of new workflows • Setup and implemenation of SEO strategy • SEA • Google Analytics • Running high-spend awareness and performance campaigns (Paid Social, Display, Affiliate, OOH) • Data-driven optimization of CVR along the customer journey • Collaboration in brand and website launch • Setup and implementation of new CMS • Definition and launch of customer portal • Development and implementation of new workflows • Setup and implemenation of SEO strategy • SEA • Google Analytics



Crispy Content®

• Germany
• Advertising Services
• 1 - 100 Employee

• Content Manager

  • Jul 2012 - Apr 2014

  • Managing and optimizing company website • Content production and management for various client websites • Project management and quality assurance • Managing and optimizing company website • Content production and management for various client websites • Project management and quality assurance



Kruger Media

• Germany
• Public Relations and Communications Services
• 1 - 100 Employee

• PR Assistant

  • Jan 2011 - Jun 2012

  • Public and media relations work for events and products • writing press releases • handling accreditation procedures • on-site supervision of journalists • Public and media relations work for events and products • writing press releases • handling accreditation procedures • on-site supervision of journalists



German Convention Bureau

• Germany
• Advertising Services
• 1 - 100 Employee

• Assistant To The Director

  • Aug 2009 - Feb 2010

  • Handling of request for proposals • Assisting in the organization of trade shows, workshops and sales calls • Conducting market analyses • Handling of request for proposals • Assisting in the organization of trade shows, workshops and sales calls • Conducting market analyses



Abercrombie & Kent USA

• United States
• Travel Arrangements
• 700 & Above Employee

• Group Planning Assistant

  • Feb 2008 - Aug 2008

  • Sourcing and contacting new hotels • amending and checking tour costing • assisting with ad hoc quotations • producing end user documentation packs • Sourcing and contacting new hotels • amending and checking tour costing • assisting with ad hoc quotations • producing end user documentation packs