Experience

NoName

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Brand Builder

  • Jan 2017 - Present

  BRAND BUILDER BRAND BUILDER



Jimlar

• Designer

  • Jun 2012 - Present

  Designer for Mountrek and Lands' End. Designer for Mountrek and Lands' End.



Fisher Footwear

• Designer

  • Apr 2011 - Present

  Designed Tommy Hilfiger Mens, and Guess Mens collection along side Italian design team, Rubens Luciano. Traveled to Venice, Italy and China to work closely with design, and development teams to set up spec sheet format, hardware detailing, cad work, and refined looks for American audience. Designed casual, athletic, and boot collections for Main line, and Family Channel distribution chains. Designed Tommy Hilfiger Mens, and Guess Mens collection along side Italian design team, Rubens Luciano. Traveled to Venice, Italy and China to work closely with design, and development teams to set up spec sheet format, hardware detailing, cad work, and refined looks for American audience. Designed casual, athletic, and boot collections for Main line, and Family Channel distribution chains.



Self employed

• Designer

  • Jul 2009 - Present

  Freelance via Ronin Footwear Design & Consulting- Designer Designed key items for Coogi footwear (; and helped revitalize and expand product offerings for 2009- 2012 seasons. Designed and developed new lasts, bottoms, and uppers from scratch. The end result was business growth from initially $200,000 in sales to over 8 Million in one year.Designed street inspired fashion sneakers for Steve Madden, 2009- 2010 seasons.Revamped 2012 Cadillac sport and boot collections for Anthony L&S LLC.Designed Tommy Hilfiger concepts and Guess men's color concepts for Marc Fisher.



Al Mada for Managing Financial Crises

• Jordan
• Business Consulting and Services
• 700 & Above Employee

• Mens Footwear Designer

  • Jan 2004 - Present

  Mens footwear designer with diverse background, and experience in building collections for varying consumer profiles, from street wear, to urban, to prep. Past work includes Tommy Hilfiger (Marc fisher), Shmack, Coogi, Steve Madden, Azzure, Phat Farm, Mountrek, Mens footwear designer with diverse background, and experience in building collections for varying consumer profiles, from street wear, to urban, to prep. Past work includes Tommy Hilfiger (Marc fisher), Shmack, Coogi, Steve Madden, Azzure, Phat Farm, Mountrek,



Marc Fisher Footwear

• United States
• Retail Apparel and Fashion
• 100 - 200 Employee

• Designer

  • 2011 - 2011



NoName

• United States
• Retail Apparel and Fashion
• 1 - 100 Employee

• Design director

  • Jan 2007 - Jul 2009

  Designed and launched the collections for Shmack, Azzure, and Rox & Riley gaining approx. $5 million in sales in less than 2 years.Responsible for creating, and executing all aspects of design, and development plans based upon trending, market research, company margins, and brand growth goals. Communicated with factories daily through email, phone, video conference, and travel to China. Team leader that encouraged to research, listen, learn, and empathize with ideas to contribute.I worked extensively with sales team, and retailers to meet market demands. Presented collections at tradeshows such as MAGIC, SLATE, PROJECT, and FFANY. Our goal was to create the "winning formula" to minimize waste, i.e. too many styles, and capture consumers in order to maximize profit.



Phat Farm

• Designer

  • 2004 - 2007



Vida Shoes International

• Footwear designer

  • May 2004 - Nov 2006

  and Baby Phat. Designed for SS05- FW07 collections, including casual, canvas, boots, and athletic styles directed to focused market segments earning approx. $12 million in sales.Responsible for trending, material sourcing, color palette selection, last selection, upper/ outsole design, and communicated to overseas factories, daily through email, and travel to China, and Korea.Presented pre-line to licensors, and brand owners during design reviews.Presented collections to major buyers during sales meetings, and tradeshows such as MAGIC, WSA, and FFANY.Learned in depth how to build a focused multi- tier brand geared to particular consumers, i.e. taste-maker, aficionado, core, or value driven.



Delmore Group LLC

• Designer

  • Nov 2003 - May 2004

  Designed and helped spec shoes, and graphics for various major brands such as FUBU, and XO2. Designed and helped spec shoes, and graphics for various major brands such as FUBU, and XO2.