Jacob Catalan
Facebook Marketing Lead at xAgency- Claim this Profile
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Experience
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xAgency
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Australia
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Advertising Services
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1 - 100 Employee
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Facebook Marketing Lead
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Sep 2022 - Present
Started last week of August and currently leading the entire Facebook Marketing department along with working closely with one of the co-founders to drive and grow the marketing team. Massively improved the ROAS for one of the ad accounts assigned and looking to scale it before the end of the month. Started last week of August and currently leading the entire Facebook Marketing department along with working closely with one of the co-founders to drive and grow the marketing team. Massively improved the ROAS for one of the ad accounts assigned and looking to scale it before the end of the month.
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Compare Club
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Australia
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Financial Services
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100 - 200 Employee
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Media Buyer
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Apr 2022 - Present
Actively produced, tested, and scaled a variety of creatives to hit account KPIs. - Currently spending 6 figures monthly to sustain lead volume demand - Lowered cost per lead from $33 per month to as low as $24 on the backend. For Facebook KPI this has been achieved already, only on the backend reporting connected to salesforce is where KPI needs to improved. - Continuing to test, scale, and optimize to get the best volume at the lowest possible price - Implemented bidcap campaigns and the bully boy methodology to scale and lower overall lead costs - Consistent improvement every day. Aiming for a steady CPL of $25 or less on the backend Show less
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BioGreen
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Ecuador
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Biotechnology
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1 - 100 Employee
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Google and Facebook Ads Expert
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Feb 2022 - Jul 2022
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Augmen Digital
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Philippines
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Advertising Services
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1 - 100 Employee
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Senior Media Buyer
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Sep 2021 - Mar 2022
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The Eco Shift®
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Philippines
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Retail Health and Personal Care Products
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1 - 100 Employee
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Facebook Ads Specialist
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Sep 2021 - Dec 2021
Assigned as Media Buyer in charge of Facebook, Instagram, and overall advertising planning in sync with preexisting Market Plans. Assigned as Media Buyer in charge of Facebook, Instagram, and overall advertising planning in sync with preexisting Market Plans.
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Media Buyer - Online Marketing
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Jun 2020 - Sep 2021
Facebook ads media buyer. Worked to grow revenue and maintain profitable ROAS for ad accounts assigned under me. Some brands I worked on/contributed to (either managing it on my own or as a contributor): - Petal & Ray - Powderhound - Esooko - Threespirit - Dogs & Horses UK - Managed to get their revenue all the way to £40K after months of testing and iteration. - Modibodi - Palola - Shoeq Facebook ads media buyer. Worked to grow revenue and maintain profitable ROAS for ad accounts assigned under me. Some brands I worked on/contributed to (either managing it on my own or as a contributor): - Petal & Ray - Powderhound - Esooko - Threespirit - Dogs & Horses UK - Managed to get their revenue all the way to £40K after months of testing and iteration. - Modibodi - Palola - Shoeq
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Barnes Media Lab
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United States
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Advertising Services
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1 - 100 Employee
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Media Buyer
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Jul 2021 - Jul 2021
Contract work for Barnes Media Lab Contract work for Barnes Media Lab
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AXA Philippines
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Philippines
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Insurance
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700 & Above Employee
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Finance Specialist
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May 2019 - Mar 2020
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Manulife
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Canada
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Insurance
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700 & Above Employee
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Customer Service Representative
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Jun 2018 - Mar 2019
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Cedar Point Amusement Park
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United States
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Entertainment Providers
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400 - 500 Employee
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Seasonal Sales Associate
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Mar 2017 - May 2017
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Education
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University of San Carlos
Bachelor's degree, Business Administration and Management, General