Jacob Barela - De Herrera

Learner Success Advocate - Digital Marketing Science at GreenFig
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Contact Information
us****@****om
(386) 825-5501

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Credentials

  • Content Marketing
    HubSpot
    May, 2021
    - Nov, 2024
  • Digital Marketing Science
    Metropolitan State University of Denver
    May, 2021
    - Nov, 2024
  • Digital Marketing Science
    GreenFig
    May, 2020
    - Nov, 2024
  • Social Media Marketing
    HubSpot
    Apr, 2021
    - Nov, 2024
  • Analytics Academy
    Google Analytics for Business
    May, 2020
    - Nov, 2024
  • Email Marketing
    HubSpot Academy
    Apr, 2020
    - Nov, 2024
  • Google Ads Search
    Google Ads
    Apr, 2020
    - Nov, 2024

Experience

  • GreenFig
    • United States
    • Higher Education
    • 1 - 100 Employee
    • Learner Success Advocate - Digital Marketing Science
      • Aug 2022 - Present

  • 37.5® Technology
    • United States
    • Textile Manufacturing
    • 1 - 100 Employee
    • Marketing Manager
      • Mar 2022 - Present

  • Muster Pointe Marketing
    • United States
    • Advertising Services
    • 1 - 100 Employee
    • Co-Founder, AEC Marketing Professional
      • May 2020 - Nov 2022

  • Primal Wear
    • United States
    • Retail Apparel and Fashion
    • 1 - 100 Employee
    • Marketing Specialist
      • Jun 2021 - Mar 2022

      Marketing: Guided and executed the mission statement of Primal Wear: Managed both B2B and B2C channels. Developed effective lead generation workflow and worked on systems to blend sales objectives and marketing goals. Helped plan and participated in several events across the USA (some with over 100,000 attendees) and created activation strategies to develop leads. Built proposals for national accounts.Digital Marketing: Created brand catalogs, captured content for Primalwear.com/social sites (I.e. Instagram, Facebook, ETC.), and worked directly with C-suite to meet digital branding needs. Managed Primal ambassador program from the ground up with a focus on community engagement, ROI, and qualifying leads. Marketing Analytics: Worked cross-functionally with ambassadors of the brand to grow and understand the community and created several reporting workflows to use data to illustrate brand performance. Show less

    • Intern
      • Apr 2021 - Jun 2021

  • Armada Skis
    • United States
    • Sporting Goods Manufacturing
    • 1 - 100 Employee
    • Sub Rep
      • Jan 2019 - Jul 2021

      Assisted with events, customer experience, and product knowledge. Assisted with events, customer experience, and product knowledge.

  • Vail Resorts
    • United States
    • Hospitality
    • 700 & Above Employee
    • Sales Associate
      • Jul 2017 - Jun 2021

      Guided customer experience, reinforced employee product knowledge, managed inbound/outbound logistics and focused on maintaining and representing the core values and mission statement of Vail Resorts Guided customer experience, reinforced employee product knowledge, managed inbound/outbound logistics and focused on maintaining and representing the core values and mission statement of Vail Resorts

Education

  • Metropolitan State University of Denver
    Bachelor of Science - BS, Business/Marketing
  • University of Colorado Boulder
    Bachelor of Arts - BA, Economics
  • Columbine High School

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