Jacob A.
Growth Advisor at HUM, Inc.- Claim this Profile
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Bio
Hunter Sunrise
In my role as CMO at Instapage, I sought Jake out for an internal transfer from sales/services engineer to the marketing team as our digital marketing lead. Why? Because Jake is a uniquely talented marketer, with experience across end-to-end experience covering everything from CRO to acquisition funnels to search. He's smart, tenacious, has a great sense of humor—and more—a dedication to doing his best and fully owning his role and responsibilities that is in a word: impressive. I am certain Jake and I will work again at some point. And I can't wait for the opportunity to make that a reality. Until then, if you have a chance to have Jake on your team, don't hesitate. He's fantastic.
Jeff Hannan
I had the pleasure of working closely with Jake for the last 2+ years. Jake continues to impress me with his exceptional skills in internal project management, and consultation, as well as in client-facing conversations. His ability to coordinate complex projects while quickly adapting to deliver next-level results is remarkable. Jake's expertise in understanding client needs and providing tailored solutions is unmatched and makes him a huge asset to any sales process. He is a valuable colleague who consistently exceeds expectations, fostering strong internal and external relationships and driving enormous value within selling motions.
Tess Pfeifle
I had the pleasure of working closely with Jake Ayars, during his ongoing role as the Digital Marketing Lead at Instapage! Jake is an exceptional professional who consistently delivers outstanding results, fosters an environment of experimentation and excitement, and brings immense value to any team he is a part of. Throughout our collaboration, I have witnessed Jake's remarkable ability to secure huge wins for the digital marketing program at Instapage. His unwavering commitment to constant experimentation and hunger for knowledge sets him apart as a true optimization expert. Jake's laser-focused approach to achieving success is truly inspiring, and his effectiveness as a team member is unparalleled. What truly distinguishes Jake is his willingness to go above and beyond. Despite his heavy workload and the continuous stream of new projects, he always finds time to share his expertise with others. Whether it's through webinars, video series, or innovative marketing strategies, Jake is always eager to impart his knowledge to both the team and the broader audience. Even for those unfamiliar with digital marketing that may need some hand-holding to get up to speed, he never makes you feel stupid for asking a question and is always willing to take the time to walk through processes. I can confidently say that working with Jake has made me a better marketer. Jake's remarkable results, dedication to constant improvement, and unwavering commitment to collaboration make him an invaluable asset to any organization. I have no doubt that Jake will continue to excel in his career, leaving a lasting impact wherever he goes and I am glad to have him in my marketing circle!
Hunter Sunrise
In my role as CMO at Instapage, I sought Jake out for an internal transfer from sales/services engineer to the marketing team as our digital marketing lead. Why? Because Jake is a uniquely talented marketer, with experience across end-to-end experience covering everything from CRO to acquisition funnels to search. He's smart, tenacious, has a great sense of humor—and more—a dedication to doing his best and fully owning his role and responsibilities that is in a word: impressive. I am certain Jake and I will work again at some point. And I can't wait for the opportunity to make that a reality. Until then, if you have a chance to have Jake on your team, don't hesitate. He's fantastic.
Jeff Hannan
I had the pleasure of working closely with Jake for the last 2+ years. Jake continues to impress me with his exceptional skills in internal project management, and consultation, as well as in client-facing conversations. His ability to coordinate complex projects while quickly adapting to deliver next-level results is remarkable. Jake's expertise in understanding client needs and providing tailored solutions is unmatched and makes him a huge asset to any sales process. He is a valuable colleague who consistently exceeds expectations, fostering strong internal and external relationships and driving enormous value within selling motions.
Tess Pfeifle
I had the pleasure of working closely with Jake Ayars, during his ongoing role as the Digital Marketing Lead at Instapage! Jake is an exceptional professional who consistently delivers outstanding results, fosters an environment of experimentation and excitement, and brings immense value to any team he is a part of. Throughout our collaboration, I have witnessed Jake's remarkable ability to secure huge wins for the digital marketing program at Instapage. His unwavering commitment to constant experimentation and hunger for knowledge sets him apart as a true optimization expert. Jake's laser-focused approach to achieving success is truly inspiring, and his effectiveness as a team member is unparalleled. What truly distinguishes Jake is his willingness to go above and beyond. Despite his heavy workload and the continuous stream of new projects, he always finds time to share his expertise with others. Whether it's through webinars, video series, or innovative marketing strategies, Jake is always eager to impart his knowledge to both the team and the broader audience. Even for those unfamiliar with digital marketing that may need some hand-holding to get up to speed, he never makes you feel stupid for asking a question and is always willing to take the time to walk through processes. I can confidently say that working with Jake has made me a better marketer. Jake's remarkable results, dedication to constant improvement, and unwavering commitment to collaboration make him an invaluable asset to any organization. I have no doubt that Jake will continue to excel in his career, leaving a lasting impact wherever he goes and I am glad to have him in my marketing circle!
Hunter Sunrise
In my role as CMO at Instapage, I sought Jake out for an internal transfer from sales/services engineer to the marketing team as our digital marketing lead. Why? Because Jake is a uniquely talented marketer, with experience across end-to-end experience covering everything from CRO to acquisition funnels to search. He's smart, tenacious, has a great sense of humor—and more—a dedication to doing his best and fully owning his role and responsibilities that is in a word: impressive. I am certain Jake and I will work again at some point. And I can't wait for the opportunity to make that a reality. Until then, if you have a chance to have Jake on your team, don't hesitate. He's fantastic.
Jeff Hannan
I had the pleasure of working closely with Jake for the last 2+ years. Jake continues to impress me with his exceptional skills in internal project management, and consultation, as well as in client-facing conversations. His ability to coordinate complex projects while quickly adapting to deliver next-level results is remarkable. Jake's expertise in understanding client needs and providing tailored solutions is unmatched and makes him a huge asset to any sales process. He is a valuable colleague who consistently exceeds expectations, fostering strong internal and external relationships and driving enormous value within selling motions.
Tess Pfeifle
I had the pleasure of working closely with Jake Ayars, during his ongoing role as the Digital Marketing Lead at Instapage! Jake is an exceptional professional who consistently delivers outstanding results, fosters an environment of experimentation and excitement, and brings immense value to any team he is a part of. Throughout our collaboration, I have witnessed Jake's remarkable ability to secure huge wins for the digital marketing program at Instapage. His unwavering commitment to constant experimentation and hunger for knowledge sets him apart as a true optimization expert. Jake's laser-focused approach to achieving success is truly inspiring, and his effectiveness as a team member is unparalleled. What truly distinguishes Jake is his willingness to go above and beyond. Despite his heavy workload and the continuous stream of new projects, he always finds time to share his expertise with others. Whether it's through webinars, video series, or innovative marketing strategies, Jake is always eager to impart his knowledge to both the team and the broader audience. Even for those unfamiliar with digital marketing that may need some hand-holding to get up to speed, he never makes you feel stupid for asking a question and is always willing to take the time to walk through processes. I can confidently say that working with Jake has made me a better marketer. Jake's remarkable results, dedication to constant improvement, and unwavering commitment to collaboration make him an invaluable asset to any organization. I have no doubt that Jake will continue to excel in his career, leaving a lasting impact wherever he goes and I am glad to have him in my marketing circle!
Hunter Sunrise
In my role as CMO at Instapage, I sought Jake out for an internal transfer from sales/services engineer to the marketing team as our digital marketing lead. Why? Because Jake is a uniquely talented marketer, with experience across end-to-end experience covering everything from CRO to acquisition funnels to search. He's smart, tenacious, has a great sense of humor—and more—a dedication to doing his best and fully owning his role and responsibilities that is in a word: impressive. I am certain Jake and I will work again at some point. And I can't wait for the opportunity to make that a reality. Until then, if you have a chance to have Jake on your team, don't hesitate. He's fantastic.
Jeff Hannan
I had the pleasure of working closely with Jake for the last 2+ years. Jake continues to impress me with his exceptional skills in internal project management, and consultation, as well as in client-facing conversations. His ability to coordinate complex projects while quickly adapting to deliver next-level results is remarkable. Jake's expertise in understanding client needs and providing tailored solutions is unmatched and makes him a huge asset to any sales process. He is a valuable colleague who consistently exceeds expectations, fostering strong internal and external relationships and driving enormous value within selling motions.
Tess Pfeifle
I had the pleasure of working closely with Jake Ayars, during his ongoing role as the Digital Marketing Lead at Instapage! Jake is an exceptional professional who consistently delivers outstanding results, fosters an environment of experimentation and excitement, and brings immense value to any team he is a part of. Throughout our collaboration, I have witnessed Jake's remarkable ability to secure huge wins for the digital marketing program at Instapage. His unwavering commitment to constant experimentation and hunger for knowledge sets him apart as a true optimization expert. Jake's laser-focused approach to achieving success is truly inspiring, and his effectiveness as a team member is unparalleled. What truly distinguishes Jake is his willingness to go above and beyond. Despite his heavy workload and the continuous stream of new projects, he always finds time to share his expertise with others. Whether it's through webinars, video series, or innovative marketing strategies, Jake is always eager to impart his knowledge to both the team and the broader audience. Even for those unfamiliar with digital marketing that may need some hand-holding to get up to speed, he never makes you feel stupid for asking a question and is always willing to take the time to walk through processes. I can confidently say that working with Jake has made me a better marketer. Jake's remarkable results, dedication to constant improvement, and unwavering commitment to collaboration make him an invaluable asset to any organization. I have no doubt that Jake will continue to excel in his career, leaving a lasting impact wherever he goes and I am glad to have him in my marketing circle!
Credentials
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Security Awareness Training
Wizer - Free Security Awareness TrainingOct, 2021- Nov, 2024 -
Circle Member
SquarespaceJan, 2020- Nov, 2024 -
Creative Certification
GoogleJun, 2021- Nov, 2024 -
Search Ads Certification
GoogleJun, 2021- Nov, 2024 -
Display Ads Certification
GoogleMay, 2021- Nov, 2024 -
Mobile Experience Certification
GoogleMay, 2021- Nov, 2024 -
Shopping Ads Certification
GoogleMay, 2021- Nov, 2024
Experience
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HUM
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Growth Advisor
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Apr 2023 - Present
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Dr. Todd J Ayars, DDA PA
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United States
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Hospitals and Health Care
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Marketing Director
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Mar 2019 - Present
-Management of all social media profiles -Management of SEM and SMM campaigns -Website creation and management -SEO strategy and implementation -Management of all social media profiles -Management of SEM and SMM campaigns -Website creation and management -SEO strategy and implementation
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Instapage
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United States
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Advertising Services
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100 - 200 Employee
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Digital Marketing Lead
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Jan 2023 - Nov 2023
-Work with internal stakeholders (demand generation, communications, brand) to create and architect the overall 2023 digital strategy (paid and organic) -Develop and manage multi-touch, multi-channel campaigns that integrate paid digital, SEO/SEM, ABM, retargeting, and more to generate demand and raise brand awareness -People and project management of Web Manager and SEO Lead -Evaluate, determine, and execute an optimal mix of campaigns and assets for target… Show more -Work with internal stakeholders (demand generation, communications, brand) to create and architect the overall 2023 digital strategy (paid and organic) -Develop and manage multi-touch, multi-channel campaigns that integrate paid digital, SEO/SEM, ABM, retargeting, and more to generate demand and raise brand awareness -People and project management of Web Manager and SEO Lead -Evaluate, determine, and execute an optimal mix of campaigns and assets for target accounts/audiences -Attribute, measure, and report performance of campaigns and tactics to measure against goals (KPIs and ROAS) -Conduct iterative testing to validate and optimize tactics against business KPIs -Ensure alignment of campaigns with customer segmentation, product marketing, and customer marketing targeting strategy -Proactively and continuously optimize campaigns for effectiveness to drive measurable results -Explore and test emerging marketing channels and tactics -Work closely with external partners and affiliates to identify and coordinate backlinks and ensure clarity around expected timelines, deliverables, and processes
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Services Engineer
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Jun 2022 - Jan 2023
-Lead the pre-sales advertising analysis process -Own all technical vetting of prospects in the sales pipeline -Guide clients through implementation -Create all financial projections for sales prospects -Consult on the prospect's needs and assign the relevant product offering -Develop automations and algorithms to reduce Services LOE -Design the client's first experience -Create a prioritization plan for the lifetime of the client relationship -Facilitate hand-off to… Show more -Lead the pre-sales advertising analysis process -Own all technical vetting of prospects in the sales pipeline -Guide clients through implementation -Create all financial projections for sales prospects -Consult on the prospect's needs and assign the relevant product offering -Develop automations and algorithms to reduce Services LOE -Design the client's first experience -Create a prioritization plan for the lifetime of the client relationship -Facilitate hand-off to the Services team -Reduce time to delivery and time to value for prospects
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Digital Advertising Strategist
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Jul 2021 - Jun 2022
-Perform quantitative and qualitative analyses of Postclick prospect's digital advertising channels and their current post-click health/relevance and identifying the highest-impact optimization opportunities -Present strategic and tactical opportunities to drive conversion and revenue lift using a combination of Postclick and industry best practices -Use your background and expertise to position Postclick as a thought leader in client meetings and various public appearances -Ensure… Show more -Perform quantitative and qualitative analyses of Postclick prospect's digital advertising channels and their current post-click health/relevance and identifying the highest-impact optimization opportunities -Present strategic and tactical opportunities to drive conversion and revenue lift using a combination of Postclick and industry best practices -Use your background and expertise to position Postclick as a thought leader in client meetings and various public appearances -Ensure early post-sale strategy addresses top priority goals and needs of clients across a wide range of industries and verticals, and maintain consistency with the eventual launch strategy -Support the handoff to the Services team to ensure execution meets client expectations -Strategize and partner with Account Executives to identify key value initiatives for prospects -Effectively communicate how Postclick solves conversion issues, highlight both our value add and why we are the best in class -Create impactful written and verbal recommendations for potential clients -Work closely cross-departmentally to provide insight as needed, such as providing analysis on webinars, conducting conversion audits on landing pages, or speaking at events
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Hypnosis Center of Palm Beach
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Austin, Texas Metropolitan Area
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Marketing Consultant
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Jun 2021 - Jul 2021
-Run comprehensive audits of current paid media campaigns -Provide recommendations to the client that will maximize optimization -Implement recommendations based on current client budget and goals -Manage, monitor, and further optimize paid media placements -Run comprehensive audits of current paid media campaigns -Provide recommendations to the client that will maximize optimization -Implement recommendations based on current client budget and goals -Manage, monitor, and further optimize paid media placements
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Caputo Design
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United States
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Design Services
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1 - 100 Employee
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SEO & PPC Specialist
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Feb 2020 - Jul 2021
-Optimize client listings across Google My Business and major directories -Maintain client relationships -Address client help desk support tickets -Create monthly reports of client account performance -Perform routine audits of client websites -Complete competitive analyses -Launch new content initiatives -Optimize client website search equity -Lead monthly meetings with clients -Manage franchisee Google Ads accounts -A/B test advertising placements… Show more -Optimize client listings across Google My Business and major directories -Maintain client relationships -Address client help desk support tickets -Create monthly reports of client account performance -Perform routine audits of client websites -Complete competitive analyses -Launch new content initiatives -Optimize client website search equity -Lead monthly meetings with clients -Manage franchisee Google Ads accounts -A/B test advertising placements -Create & manage monthly PPC reports -Optimize advertising conversion rate, impression share, and cost per conversion -Communicate with clients on franchise areas to target for advertising placements Show less -Optimize client listings across Google My Business and major directories -Maintain client relationships -Address client help desk support tickets -Create monthly reports of client account performance -Perform routine audits of client websites -Complete competitive analyses -Launch new content initiatives -Optimize client website search equity -Lead monthly meetings with clients -Manage franchisee Google Ads accounts -A/B test advertising placements… Show more -Optimize client listings across Google My Business and major directories -Maintain client relationships -Address client help desk support tickets -Create monthly reports of client account performance -Perform routine audits of client websites -Complete competitive analyses -Launch new content initiatives -Optimize client website search equity -Lead monthly meetings with clients -Manage franchisee Google Ads accounts -A/B test advertising placements -Create & manage monthly PPC reports -Optimize advertising conversion rate, impression share, and cost per conversion -Communicate with clients on franchise areas to target for advertising placements Show less
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Innovative Group
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United States
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Advertising Services
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1 - 100 Employee
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Digital Media Specialist
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Feb 2020 - May 2021
-Create impactful marketing strategies to influence increased lead generation -Build, optimize, and moderate virtual events -Place, manage and oversee paid social campaigns -Create content, write copy, and develop monthly calendars for organic social efforts -Maintain and monitor keyword bids across lead generation accounts, keeping track of daily and weekly budgets, lead volume, and lead quality -Implement search marketing tactics, including: keyword research, ad copy creation… Show more -Create impactful marketing strategies to influence increased lead generation -Build, optimize, and moderate virtual events -Place, manage and oversee paid social campaigns -Create content, write copy, and develop monthly calendars for organic social efforts -Maintain and monitor keyword bids across lead generation accounts, keeping track of daily and weekly budgets, lead volume, and lead quality -Implement search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, and analysis & segmentation of website user data -Ensure proper setup and tracking including testing live campaigns for tracking accuracy -Continually evaluate and improve the effectiveness of campaigns to achieve specified campaign goal directives -Monitor web analytics dashboards and reports to point out key areas of importance in accordance with campaign goals -Proactively provide recommendations and execute strategies for campaign structuring, keyword opportunities, targeting, and bidding -Author campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives -Monitor competitive landscape and industry trends; review marketplace for new online opportunities -Keep pace with search engine and PPC industry trends and developments -Implement campaigns across a variety of digital channels including Website, SEO, SEM, Mobile, Video, Social Media, and Email -Manage social media campaigns across platforms including LinkedIn, Facebook, Twitter, YouTube, etc. -Build and implement nurture campaigns and workflows in HubSpot -Provide a detailed outline each morning and afternoon with management regarding the status of your projects, tasks, timelines, and results Show less -Create impactful marketing strategies to influence increased lead generation -Build, optimize, and moderate virtual events -Place, manage and oversee paid social campaigns -Create content, write copy, and develop monthly calendars for organic social efforts -Maintain and monitor keyword bids across lead generation accounts, keeping track of daily and weekly budgets, lead volume, and lead quality -Implement search marketing tactics, including: keyword research, ad copy creation… Show more -Create impactful marketing strategies to influence increased lead generation -Build, optimize, and moderate virtual events -Place, manage and oversee paid social campaigns -Create content, write copy, and develop monthly calendars for organic social efforts -Maintain and monitor keyword bids across lead generation accounts, keeping track of daily and weekly budgets, lead volume, and lead quality -Implement search marketing tactics, including: keyword research, ad copy creation, campaign performance tracking & reporting, A/B testing, and analysis & segmentation of website user data -Ensure proper setup and tracking including testing live campaigns for tracking accuracy -Continually evaluate and improve the effectiveness of campaigns to achieve specified campaign goal directives -Monitor web analytics dashboards and reports to point out key areas of importance in accordance with campaign goals -Proactively provide recommendations and execute strategies for campaign structuring, keyword opportunities, targeting, and bidding -Author campaign reporting for all major metrics, goals tracking, revenue tracking, and other paid search initiatives -Monitor competitive landscape and industry trends; review marketplace for new online opportunities -Keep pace with search engine and PPC industry trends and developments -Implement campaigns across a variety of digital channels including Website, SEO, SEM, Mobile, Video, Social Media, and Email -Manage social media campaigns across platforms including LinkedIn, Facebook, Twitter, YouTube, etc. -Build and implement nurture campaigns and workflows in HubSpot -Provide a detailed outline each morning and afternoon with management regarding the status of your projects, tasks, timelines, and results Show less
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Muy'Ono Hospitality
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United States
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Hospitality
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1 - 100 Employee
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Digital Media Specialist
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Jul 2018 - Jan 2020
-Oversight of social media intern, onboarding of social media tools -Management of SEM/SEO and social media marketing campaigns -Creation and management of Muy’Ono XR portfolio with Matterport, Mapbox, and PrintCast engines -UX design and management through web, guest advocacy, and email touchpoints -Management of email marketing via Constant Contact -Research, implementation, and oversight of portfolio SEO strategies -Creation of video and image assets as needed -Mobile… Show more -Oversight of social media intern, onboarding of social media tools -Management of SEM/SEO and social media marketing campaigns -Creation and management of Muy’Ono XR portfolio with Matterport, Mapbox, and PrintCast engines -UX design and management through web, guest advocacy, and email touchpoints -Management of email marketing via Constant Contact -Research, implementation, and oversight of portfolio SEO strategies -Creation of video and image assets as needed -Mobile optimization of advertising LPs and portfolio websites
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Digital Media Intern
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Aug 2017 - Jul 2018
-Social media management, data analytics, content creation, and QA of Muy’Ono social portfolio -Onboarding, QA, and price pointing of new platforms & SMM tools (flip.to & Sprout Social)
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Texas ToGo
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United States
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Technology, Information and Internet
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1 - 100 Employee
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Digital Media Consultant
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Jun 2018 - Aug 2018
-Research and implementation of SEO strategies -Management of social media channels -Advise general marketing and acquisition strategies -Research and implementation of SEO strategies -Management of social media channels -Advise general marketing and acquisition strategies
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Virtual Tour App Worldwide Production Service & Mobile App www.VirtualTourApp.com 1+ (512) 695-9041
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United States
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Media Production
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1 - 100 Employee
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Business Development Manager
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Jun 2015 - Jul 2015
-Prospecting of over 300 venues including museums, music halls, and historical landmarks -Marketing and selling of 360° virtual tours -Prospecting of over 300 venues including museums, music halls, and historical landmarks -Marketing and selling of 360° virtual tours
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Strategic SaaS
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United States
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IT Services and IT Consulting
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1 - 100 Employee
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Sales And Marketing Intern
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May 2015 - Jun 2015
-200+ cold calls daily -Extensive prospecting in Microsoft Excel -Marketing and selling of Office 365 & other cloud-based software -200+ cold calls daily -Extensive prospecting in Microsoft Excel -Marketing and selling of Office 365 & other cloud-based software
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RoundUp Music Festival 2015
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Austin, Texas Area
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Event Manager
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Mar 2015 - Apr 2015
-Talent scout for artists Jai Wolf & YUNG NATION -Manager of all day-of operations -Manager of all preshow ticket sales -Social media manager -Talent scout for artists Jai Wolf & YUNG NATION -Manager of all day-of operations -Manager of all preshow ticket sales -Social media manager
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Education
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2022 - 2023
Quantic School of Business and Technology
Master of Business Administration - MBA -
2014 - 2019
The University of Texas at Austin
Bachelor of Science - BS, Arts, Entertainment, and Media Management
Community
